Latest / The Heart-Led Business Show / From Wastewater to Wealth Wisdom with Erin Gray
Transcript
- 0:01Speaker: Welcome to the Heart-Led Business Show, where compassion meets commerce and leaders lead with love.
- 0:09Speaker: Join your host, Tom Jackobs, as he delves into the insightful conversations with visionary business leaders who defy the status quo, putting humanity first and profit second.
- 0:20Speaker: From heartfelt strategies to inspiring stories, this podcast is your compass in the world of conscious capitalism.
- 0:29Speaker: Let your heart guide your business journey.
- 0:34Tom Jackobs: Welcome, listeners to the Heart-Led Business Show.
- 0:37Tom Jackobs: Today, we have Erin Gray, a former certified financial planner turned intuition igniter.
- 0:44Tom Jackobs: With over a decade of experience in her family's water and wastewater construction business.
- 0:50Tom Jackobs: Erin has traded checklists for chakras, transforming her relationship with money from a turbulent tide to a tranquil stream.
- 0:58Tom Jackobs: Join us as we dive into heartfelt conversations on embracing intuition and empowering female entrepreneurs to surf the waves of financial freedom.
- 1:08Tom Jackobs: Erin, welcome to the show.
- 1:11Erin Gray: thank you, Tom.
- 1:12Erin Gray: It's fun to be here.
- 1:14Tom Jackobs: I'm excited to dive into your story, going from wastewater to intuition, that's a switch.
- 1:20Tom Jackobs: But first what is your definition of a heart-led business?
- 1:25Erin Gray: I think it's two parts.
- 1:27Erin Gray: First and foremost, it's a feeling.
- 1:29Erin Gray: I came from the 3D logical world very cerebral and have transitioned, there's parts that need to be cerebral, but more so how does it feel in your body?
- 1:40Erin Gray: Does it feel fun and expansive.
- 1:43Erin Gray: When I say ease I don't mean easy but easeful it comes from a place of, it's an internal thing, not an external thing.
- 1:52Erin Gray: So from a place of love, compassion, service, expansion, intuition, creativity, honoring and serving others first.
- 2:00Erin Gray: Being in line with our values and then profits as a by product, but not as the number one thing that drives the ship or boat or car, whatever.
- 2:12Tom Jackobs: Awesome.
- 2:13Tom Jackobs: I love that definition.
- 2:14Tom Jackobs: The growth and accepting abundance a really good definition of a heart-led business.
- 2:20Tom Jackobs: And then the alignment with values, what you said about ease, it feels at ease, not necessarily easy.
- 2:27Tom Jackobs: You feel at ease tell us where you came up with that.
- 2:30Tom Jackobs: I'm sure there's a story behind it being of ease and maybe before you weren't at ease in wastewater, maybe.
- 2:38Erin Gray: Yeah, for sure.
- 2:38Erin Gray: we have to have contrast, right?
- 2:40Erin Gray: To recognize what we want if I wouldn't know what ease felt like, unless I felt struggle, it just felt like I wasn't in tune there's the book zone of genius versus zone of excellence.
- 2:55Erin Gray: I think it's with Guy Hendricks.
- 2:56Erin Gray: I think it's what it's is the author and he talks about, your zone of excellence versus your zone of genius.
- 3:02Erin Gray: when I was in my family's construction business, that was very much so zone of genius.
- 3:07Erin Gray: Excellence for me.
- 3:09Erin Gray: I am really good at numbers like finance.
- 3:12Erin Gray: Financial planning is my background.
- 3:14Erin Gray: I came to, help my dad with some minor things in the business.
- 3:18Erin Gray: And then I got in and I was like, we really need to make a lot of changes here.
- 3:23Erin Gray: And I dove head, head first into it.
- 3:26Erin Gray: And I am grateful for that.
- 3:31Erin Gray: Experience because I learned so much not many people can go into a 30 year, in the making company and have complete access to everything and understanding.
- 3:41Erin Gray: And so that was a very, what I call, not ego-led, but very 3d model, right?
- 3:47Erin Gray: Making money, helping clients, but it wasn't obviously intuitive based.
- 3:53Erin Gray: It wasn't any of that.
- 3:54Erin Gray: My dad and uncle didn't operate from that place having been on that side of it to then be now what I do is that was helpful because how would I have known that isn't what I want unless I actually experienced it?
- 4:10Erin Gray: So after 10 years of lots of changes, lots of growth, recognizing I did not, I could have bought the company, but that would have been an ego-based choice because it would have been because it was.
- 4:24Erin Gray: Already there.
- 4:26Erin Gray: And it's just what, my dad wanted me to purchase it.
- 4:28Erin Gray: My grandfather started the company, but I knew in my heart that was not something that I wanted to do.
- 4:33Erin Gray: That would have been just so I can continue to make money and have my lifestyle and things of that sort.
- 4:39Erin Gray: So really recognizing like that my heart wasn't in it.
- 4:41Erin Gray: If I did it, it would have been first solely because of ego reasons, not because that's what the heart wanted.
- 4:49Tom Jackobs: That's amazing, it mirrors many guests I've had on the show myself included, I had a fitness business for 10 years near the end of it just.
- 4:58Tom Jackobs: It was easy, but I wasn't at ease because it was, it just wasn't my passion anymore.
- 5:05Tom Jackobs: And the passion was, coaching and sales coaching and helping people build their business through sales, especially in the last couple of years with the heart led in the selling with heart book that I have out now, it just, it felt so in alignment and it just felt good.
- 5:21Tom Jackobs: And I hadn't had that in the longest time, like when I first started the fitness business, it was there, but I'm a serial entrepreneur.
- 5:28Tom Jackobs: So I have to have that nice ease of feeling.
- 5:31Tom Jackobs: Do you find other entrepreneurs are doing that as well?
- 5:34Erin Gray: In my practice or just other people that I've talked to, I think for sure in the business world, we're changing, I think that the old way of doing business doesn't work anymore.
- 5:43Erin Gray: It doesn't feel good.
- 5:45Erin Gray: And I think people are really starting to question, I think, 40 years ago, making money was that highest vibration, right?
- 5:53Erin Gray: That was where we were.
- 5:55Erin Gray: But now that we've gotten to that place, what's the next vibration up?
- 5:58Erin Gray: And that I think is like doing work you actually love, not doing work to make money, to then retire, to then go do something that you love.
- 6:06Erin Gray: I think we've gravitated to, no, I want to enjoy and do work that I love and serve people and make a lot of money doing it.
- 6:13Erin Gray: I think that's the vibration that we're at.
- 6:15Erin Gray: And so I have, seeing that with clients, seeing that just in the business world, obviously for myself, other people that I talk to.
- 6:22Tom Jackobs: Yeah.
- 6:22Tom Jackobs: It's funny, I'm up there in age but my parents, always had the, work for 30 years, you'll retire, you'll get that pension.
- 6:31Tom Jackobs: And we just grind it out for the 30 years work for one company, even 20 years ago when I started in the workforce, I was like, 30 years at this company.
- 6:40Tom Jackobs: Are you crazy?
- 6:41Tom Jackobs: Like, why would I ever do that?
- 6:43Tom Jackobs: And it was work, then take a vacation.
- 6:45Tom Jackobs: now I'm always on vacation.
- 6:46Tom Jackobs: It's amazing.
- 6:47Erin Gray: Yes.
- 6:48Erin Gray: Take traveling is one of my most favorite things to do, but it doesn't feel like work when I come into my office.
- 6:54Erin Gray: And that is what it felt like when I used to work for my family.
- 6:58Erin Gray: Business, someone asked me on another podcast.
- 7:00Erin Gray: How do you help people flip the switch when they go on vacation?
- 7:03Erin Gray: if you're full of stress anxiety and rushing you can't just flip the switch for a week.
- 7:09Erin Gray: You can, but it's not sustaining.
- 7:11Erin Gray: And so I think a lot of people are recognizing that and they're thinking like, the pot of gold at the yellow brick road at the very end, I'm being sold.
- 7:20Erin Gray: I felt like I was sold a bill of goods.
- 7:22Erin Gray: I had checked all the boxes and wasn't fulfilled.
- 7:24Erin Gray: So we know money doesn't make you feel another way.
- 7:27Erin Gray: And I know that people might want to argue and be like money does matter.
- 7:31Erin Gray: Yes.
- 7:32Erin Gray: 100 percent money matters.
- 7:34Erin Gray: Absolutely.
- 7:35Erin Gray: I'm not saying to not take care of your money, but if money is the only thing that you are chasing, there's You're missing out on 90 percent of the rest of, enjoyment in life because there's lots of people, which this used to be me, that have a lot of money that were miserable, that are miserable.
- 7:54Erin Gray: And so it's really recognizing, slowing down and asking yourself, what kind of life do I want to have?
- 8:01Erin Gray: What are my values?
- 8:02Erin Gray: Abundance isn't just money.
- 8:03Erin Gray: Abundance is, you know what, when my daughter is like, Hey, I, need you to come pick me up from school.
- 8:08Erin Gray: I want you to go to my what are they called?
- 8:11Tom Jackobs: Recital
- 8:13Erin Gray: Field trips.
- 8:14Erin Gray: When my daughter wants me to come to field trips that I'm able to go, being there for her and being present is an important part of what I do.
- 8:22Erin Gray: My life and abundance.
- 8:24Erin Gray: It's not just money.
- 8:26Tom Jackobs: Tell us about your business now and what inspired you to start this heart-led business of yours.
- 8:33Erin Gray: I think the fact that I recognize because I have been in that more 3D cerebral world of finance and in the construction business, finance and money was just always something that we talked about and did and it wasn't really That's just what you do.
- 8:49Erin Gray: And when I decided to start coaching I really recognized that there was a lot of women that did not have a good relationship with money.
- 8:57Erin Gray: I don't ever want to be in a position of what my family experienced.
- 9:00Erin Gray: So that was my driver, but I was good with my money.
- 9:04Erin Gray: I knew how to invest my money.
- 9:05Erin Gray: I knew what to do with my money.
- 9:07Erin Gray: I was okay with that.
- 9:09Erin Gray: But there are women that Are don't feel confident with their money.
- 9:13Erin Gray: They outsource their decision making to their advisors.
- 9:16Erin Gray: They think that other people know better than they do and really empowering them.
- 9:21Erin Gray: Like I always say, like the world could use more women that have a lot of money that here you go back to heart-led that want to do things that are changing the world.
- 9:32Erin Gray: And we need money to do that.
- 9:34Tom Jackobs: So your coaching, in what type of coaching is it that you do?
- 9:37Erin Gray: Ask me that question in a different way.
- 9:39Tom Jackobs: What is your coaching specialty?
- 9:41Tom Jackobs: business coaching, life coaching, or a combination?
- 9:44Erin Gray: It's a combination of both, using human design to help them tap back into their intuition.
- 9:49Erin Gray: I think a lot of us have been very conditioned to, like I said, to outsource our decision making so they don't know how to make decisions with money.
- 9:58Erin Gray: You've heard, the Dave Ramsey say, you're supposed to save this way, or you're not supposed to spend this way or, and they're like, that feels so restrictive to me.
- 10:07Erin Gray: And so really asking them what are your values?
- 10:10Erin Gray: What do you want to create for your life in your business?
- 10:13Erin Gray: And then doing that.
- 10:14Erin Gray: So it's a little bit of business coaching getting into the numbers and really looking at forecasting and doing some of that stuff that they don't typically do.
- 10:23Erin Gray: A lot of times the CPA is just Oh, it's the end of the year.
- 10:26Erin Gray: no, we need to be doing this.
- 10:27Erin Gray: June, July, planning.
- 10:29Erin Gray: And then how we are with one thing, we're that way with everything, it shows up in their personal life too.
- 10:35Tom Jackobs: Yeah.
- 10:36Tom Jackobs: Yeah.
- 10:36Tom Jackobs: Absolutely.
- 10:37Tom Jackobs: And the whole like money philosophy for people, especially heartled business owners they really struggle with the money.
- 10:45Tom Jackobs: So what advice do you give to have a better relationship with money?
- 10:50Erin Gray: First and foremost, you have to start with awareness what are your patterns like?
- 10:55Erin Gray: And what are your money stories?
- 10:58Erin Gray: A lot of the women that I have helped, they almost push away Oh, I don't want to be like that.
- 11:03Erin Gray: Like which most of them are wealthy, but they don't see it that way either.
- 11:07Erin Gray: So it's this idea of Ooh, but when you're like that with money, you're pushing that away.
- 11:13Erin Gray: And so what is your relationship like with money?
- 11:16Erin Gray: Do Speak lovingly to it or do you see someone that has something that maybe you want and then you immediately judge them.
- 11:23Erin Gray: And I always say, start with awareness.
- 11:26Erin Gray: And then all, obviously what I've noticed with women is a lot of times they don't feel safe in their body with money.
- 11:34Erin Gray: So there's a lot of somatic work.
- 11:37Erin Gray: That we do because when you view money as a perceived threat, you aren't going to sit down with your money.
- 11:43Erin Gray: You are in fight, freeze, and they may not recognize that.
- 11:47Erin Gray: It shows up as avoiding being hypervigilant or, ignoring and not doing the things you need to do.
- 11:53Erin Gray: And then they come up with reasons like I'm lazy.
- 11:55Erin Gray: And it's you're not lazy.
- 11:56Erin Gray: This is actually you don't feel safe with money.
- 11:59Erin Gray: So really starting to pick apart.
- 12:02Erin Gray: What are those money stories?
- 12:04Erin Gray: What do you feel when we talk about this?
- 12:06Erin Gray: How do you feel?
- 12:07Erin Gray: How are you breathing?
- 12:08Erin Gray: What are some of them, a lot of them cry.
- 12:10Erin Gray: It's there's stuff there that you have repressed that you may not even know, and that needs to come out to move through this.
- 12:17Tom Jackobs: It's like the stories we have about money.
- 12:19Tom Jackobs: I was at a conference last year and they had us do a little it was a little retreat.
- 12:24Tom Jackobs: There was like 12 of us there.
- 12:25Tom Jackobs: And he had, the moderator had us do a little exercise where we had a conversation with money.
- 12:33Tom Jackobs: And then money had a conversation with us.
- 12:37Tom Jackobs: So we just, we flipped the roles and it was so interesting just what came up and it was fascinating that we had very similar kind of speech that we had to give to the money and it was, we both realized we had the same kind of money stories of flip flipping through our head.
- 12:54Erin Gray: Yeah, a lot of people do, and I've noticed a lot of women do, when a client sits down I'm like, you're the umpteenth person that has said this to me, you can see them visibly relax they carry so much shame and guilt, they think they're the only ones going through this.
- 13:09Erin Gray: I'm like, this is.
- 13:11Erin Gray: U.
- 13:11Erin Gray: S.
- 13:11Erin Gray: wide, worldwide.
- 13:12Erin Gray: I've traveled all over the world and people have very interesting relationships with money.
- 13:17Erin Gray: I would start with do you even believe in a relationship with money?
- 13:19Erin Gray: Because there have been some people that when I asked them that, they're like, what do you mean?
- 13:23Erin Gray: and so starting there what do you think about money?
- 13:26Erin Gray: How do you feel when I say money, what happens in your body?
- 13:29Erin Gray: if I were to say, this tissue box on my desk, what do you feel but the moment I say money, what comes up?
- 13:35Tom Jackobs: Interesting.
- 13:36Tom Jackobs: are you finding that generationally there's a difference?
- 13:39Tom Jackobs: So the generation today that's coming up versus, our parents that may have gone through the depression or certain hardships do you find Those money stories trickled down, or is it changing generation to generation?
- 13:53Erin Gray: I typically help women in their forties and beyond.
- 13:55Erin Gray: And I have always said that I think that there is that generational trauma that we have because a lot of our parents were children of, if they're in the US of the great depression and that impacted the way that we grew up and had a relationship with money.
- 14:12Erin Gray: And so that they present very similar to someone who.
- 14:16Erin Gray: Was in the great depression because they have been parented by somebody that was like, save your money.
- 14:22Erin Gray: You never know what's going to happen.
- 14:23Erin Gray: A lot of fear based thinking.
- 14:25Erin Gray: And so really extrapolating and pulling that onion apart to get to going back to what I said, right?
- 14:32Erin Gray: it's safe to have money.
- 14:34Erin Gray: It's safe to spend your money.
- 14:35Erin Gray: It's okay to enjoy it now.
- 14:37Erin Gray: we don't have to save it all for the future, it mimics Great depression.
- 14:41Tom Jackobs: Yeah.
- 14:42Tom Jackobs: Now, do you find that it is changing though in terms of the further we get away from that thought process, or is that generational trauma just carrying down still?
- 14:53Erin Gray: I think so, based on my clients, it feels like it's trickling down.
- 14:58Erin Gray: Those are the people I typically help.
- 15:01Erin Gray: I don't know about, like twenties and 30, if that's changing.
- 15:05Erin Gray: But, and here's the thing, it doesn't matter if they have a lot of money.
- 15:10Erin Gray: Most of the women I work with do have a lot of money, but even if they don't.
- 15:14Erin Gray: It's still this poverty mentality.
- 15:16Erin Gray: whether you look in their investment accounts, you'd be like, you're totally fine.
- 15:20Erin Gray: They feel in their body, like they don't have enough money.
- 15:23Erin Gray: It's that very scarce mentality.
- 15:25Erin Gray: Which that's what I experienced.
- 15:27Erin Gray: Fascinating that's who I attract.
- 15:29Erin Gray: then, I'm able to help them.
- 15:30Erin Gray: a lot of people that maybe do not have a lot of money think that people that have money have just this abundant mentality.
- 15:39Erin Gray: And a lot of times what I've noticed, they've gotten to that place because they've been so scarce in their thinking.
- 15:44Erin Gray: And I don't know about twenties and thirties, but I know for sure the women that I've talked to, it's a lot of can't afford it.
- 15:50Erin Gray: It's too expensive.
- 15:52Tom Jackobs: Yeah, that's fascinating.
- 15:55Tom Jackobs: my family was very secretive about money never knew what dad made, in terms of income, never knew what mom made for income, we would, Obviously we didn't have, not obviously, but we didn't have a lot of money growing up.
- 16:08Tom Jackobs: We were like lower mid class, I think.
- 16:11Tom Jackobs: But, there was never like this discussion about how to save, how to, or what we were saving as a family or things cost.
- 16:18Tom Jackobs: But whenever we needed something, and my father always made a big distinction between need and want.
- 16:26Tom Jackobs: But whenever we needed something, they always found the money for it.
- 16:30Tom Jackobs: Which is, I always thought Just interesting because we were all musicians growing up and I played violin, my older brother played violin and my middle brother played cello.
- 16:40Tom Jackobs: as we got better and better, we were getting better and more and more inexpensive instruments.
- 16:46Tom Jackobs: I think my last instrument we had to pay three or 4, 000 for and this was like back in 1980.
- 16:52Tom Jackobs: So we never talked about it, and that informed my relationship with money as well in terms of I don't know, I just put it on a credit card, somebody's going to pay for it, and it early on I got into trouble with that, but, luckily I found mentors that like yourself, that help people with money and realizing those money issues.
- 17:11Erin Gray: My dad has always been entrepreneurial and, I had a poverty conscious mentality my parents fought a lot about money.
- 17:19Erin Gray: even though they had money in my dad's mind, it was never enough.
- 17:23Erin Gray: money is a mirror to ourselves, what we think about money, if you were to ask yourself, what do you feel about yourself?
- 17:29Erin Gray: Those answers will be very similar.
- 17:32Erin Gray: For a lot of women they had that poverty conscious scarce mentality growing up.
- 17:38Erin Gray: And for some of them, they did talk about money for some of them.
- 17:42Erin Gray: They're like your parents, same thing.
- 17:43Erin Gray: It's they never talked about money.
- 17:45Erin Gray: And I always also say to clients, too.
- 17:47Erin Gray: Whatever experience you had, there has been a benefit you could look at my story and think gosh, Erin, you really have had some deep, seated issues with money, but it allowed me to save at a very early age.
- 18:00Erin Gray: It allowed me to take time off.
- 18:02Erin Gray: I encourage people to look at there was, there is a gift in your parents, saying that they could always find the money.
- 18:08Erin Gray: And yes, there's those parts that we still need to work through, right?
- 18:12Erin Gray: Like just charging on a credit card and being, not mindful about it.
- 18:15Erin Gray: Okay.
- 18:15Erin Gray: That's not a, that's not great either.
- 18:17Erin Gray: But that belief that like money's always coming to me is a belief that I've had to work to get to where you just started at that baseline.
- 18:24Tom Jackobs: I always wanted Nikes, but we got Keds.
- 18:27Tom Jackobs: And it didn't always work out that way, but but it was a good lesson, for sure, in terms of how to think about money or just being prepared for the needs that we have as a family, which is interesting.
- 18:39Tom Jackobs: The other question I have for you is, as we look at the, what I perceive as an increasing disparity between the ultra wealthy, because now we have somebody in the world that is almost a half a trillionaire, it blows my mind that, one person can accumulate that amount of wealth, which is great, kudos to him.
- 18:59Tom Jackobs: But we're getting a lot more multi hundred billion folks out there, What is that doing to businesses people's perception of money and the ultra wealthy?
- 19:11Erin Gray: Some clients will be like I don't want to be like him, just because he has this amount of money and he does this with his money, doesn't mean that's what you are going to do with your money.
- 19:19Erin Gray: So I think it comes back to separating yourself, Maybe it's not half a trillion, but maybe it's 10 times more than what you have.
- 19:26Erin Gray: And that's okay I think a lot of women are afraid to say I want more money.
- 19:31Erin Gray: it's okay to say I want more money because this is how I'm going to use the money.
- 19:35Erin Gray: I think, some of that group is almost like a scorecard or like a report card.
- 19:41Erin Gray: Oh, I made this now I have this.
- 19:43Erin Gray: It's not Oh, now look at what I can do, how I've donated and shared and circulated that money.
- 19:50Erin Gray: And that is the difference that I have found sometimes with women is like, they're like, they actually want to like, I want to make more money because I want to be able to, give back to my child's school whenever they ask for donations or something of that.
- 20:04Erin Gray: And so there's a difference in, or, take care of parents if they go into assisted living that takes money.
- 20:09Erin Gray: it's okay to say, I want to have that money so I can do those things.
- 20:15Tom Jackobs: I heard Warren Buffett said he's giving away like 99 percent of his wealth, but he'd still be a billionaire.
- 20:20Tom Jackobs: And at that point, which is insane, as we grow our wealth, we can do cool things.
- 20:26Tom Jackobs: I love donating money because you do that.
- 20:29Tom Jackobs: It's just, it feels good to be able to do that.
- 20:32Tom Jackobs: And by making more money, you can help more people, which I think is, it's part of that heart-led philosophy that I try to preach here.
- 20:41Erin Gray: My kid is upset.
- 20:42Erin Gray: When I told her he wasn't giving any money to his children, she was like, why would he do that?
- 20:46Erin Gray: I was like, Grayson, the biggest thing we can do for our children is teach them to generate their own money.
- 20:50Erin Gray: But she was very upset that Warren Buffett was not going to give any of his wealth to his children.
- 20:55Erin Gray: giving that feels so good.
- 20:58Erin Gray: And when it comes from that heart-led place of I want to give because it, and you think about, people will say money is energy, but like when you literally think about that money is going to be used for these children, I have a friend that she has a nonprofit in Africa and they make sanitary pads for the girls.
- 21:17Erin Gray: And it's just like thinking about that money gets to be used for those children that now get to continue school because they wouldn't be able to do that had they not had sanitary pads.
- 21:28Erin Gray: That is, That gives me chills, and I think that when you can set aside the part of your stories with money that people are bad or people are evil or, money makes you do crazy things and all of these stories that we have around money and we truly look at money from a form of love, like a place of love, what can we do with this money?
- 21:50Erin Gray: I think.
- 21:51Erin Gray: Slowly, right?
- 21:52Erin Gray: It's not overnight, but slowly we can start to change the dynamic of how we interact with money and why you would want to have more money.
- 22:00Erin Gray: Because when you have more money, you get to have choice, right?
- 22:04Erin Gray: You get to choose where you want to send kids to school.
- 22:07Erin Gray: You get to choose if you want to take some time off from your business, you get to choose where to travel and what you want to give to and who you want to give to and hire people in your business.
- 22:19Erin Gray: When you can start looking at money of how is the good in it?
- 22:22Erin Gray: Because we, I think we've been so focused on what are all the bad things, but money is a tool And when you can look at it from, how is this helpful?
- 22:29Erin Gray: Then you can start finding all of the ways that money is actually helpful when you use it, in ways that light up your soul.
- 22:38Tom Jackobs: Absolutely, it doesn't even have to be a charity.
- 22:40Tom Jackobs: Early in January, I took some high performers from my team and we went to a beach in the Philippines and had a really great weekend.
- 22:49Tom Jackobs: And it was for some of them, it was the first time that they were even on an airplane it felt good that the business could afford to treat the high performers to a nice vacation and team building as well.
- 23:03Tom Jackobs: And it just went a really long way.
- 23:05Tom Jackobs: Like I said, if you, if all I was worried about was the heart and not the profit side of the business, that probably would not have happened because we balance profit and heart-led.
- 23:19Tom Jackobs: Life is good and business is good.
- 23:23Erin Gray: Oh, that feels amazing.
- 23:24Erin Gray: profit for profit.
- 23:25Erin Gray: money doesn't like to be socked away yes, you need cash reserves.
- 23:29Erin Gray: take care of yourself, but above and beyond that, having, profit just to have profit, how much more fulfilling is it that you got to experience that with your memory you will have forever and they will have forever.
- 23:39Erin Gray: That is so fun to use our money in ways like that.
- 23:42Tom Jackobs: Yeah.
- 23:42Tom Jackobs: Cool.
- 23:42Tom Jackobs: The time has flown by.
- 23:44Tom Jackobs: This has been a fascinating conversation Talking more about money than heart, but that's the point, right?
- 23:48Tom Jackobs: to make sure people realize money doesn't have to be dead.
- 23:52Tom Jackobs: This is separate from a heart-led business.
- 23:54Tom Jackobs: You've done a great job highlighting that today, thank you.
- 23:57Tom Jackobs: How can people learn more about what you do and potentially work with you?
- 24:01Erin Gray: They can go to my website at generatealifewelllived.
- 24:05Erin Gray: com and my podcast.
- 24:07Erin Gray: I'm changing the name, but it's going to be your money, your roles.
- 24:10Tom Jackobs: Great title.
- 24:11Tom Jackobs: We'll link that in the show notes as well.
- 24:13Tom Jackobs: And Erin, thank you so much again for coming onto the show.
- 24:16Tom Jackobs: I certainly appreciate it.
- 24:19Erin Gray: Thank you, Tom, It was fun.
- 24:21Tom Jackobs: Absolutely.
- 24:22Tom Jackobs: thank you listeners and those watching on YouTube I really appreciate it.
- 24:26Tom Jackobs: And now make sure that you are checking out everything that Aaron is doing.
- 24:29Tom Jackobs: And we're going to provide all that into the show notes, of course.
- 24:32Tom Jackobs: And if you could do me a favor, and that is to share this show with a friend or a colleague that could use the advice that Aaron has shared with us here, that just helps us grow the show and spread the word until next time, bleed with your heart.
- 24:46Speaker 2: You've been listening to the heart-led Business Show, hosted by Tom Jackobs.
- 24:51Speaker 2: Join us next time for another inspiring journey into the heart of business.