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11. Step 1: Data, Step 2: ?, Step 3: Profit

Data. Tons and tons of data. Growing exponentially each day.

Could more data mean more money? Could more data mean more profit? But how?

Beyond the hype and the buzzwords, truly understanding the data you possess and utilizing it effectively requires a strategic approach.

My friends Tony Aug and Joe Ackert are experts in crafting digital strategies to solve hard problems and help companies accelerate growth and increase their profitability. They are also the coolest outdoor enthusiasts I’ve met.

I interviewed them to discuss the challenges and opportunities that more data can present, the…

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