The Two-Call Close: How to Stop Overwhelming Prospects and Start Closing Them

Sell Well: Helping Agencies Close More Deals and Grow Revenue · Apr 3, 2026 · 8m · transcript

If your close rate isn't where you want it to be, the problem might not be your pitch. It might be that you're trying to do too much on the first call. In this episode, I break down why pulling up a 40-slide deck before someone even knows your name is killing your deals, and what to do instead. I share the two-call close process I use with my coaching clients, including a story about a car saleswoman who completely changed how I think about giving prospects breathing room. One of my coaching clients used this process all year and had exactly one person say no. I'll walk you through exactly…