Regulated B2B eCommerce Starts in the Data Model with Tom Sieger and Timo Weltner of NETFORMIC
Scott Ohsman of Always Off Brand and I recorded our Slightly Off Commerce collaboration at Shoptoberfest in Nashville, and two of our guests came at the same business from opposite sides of the Atlantic. Timo Weltner co-founded NETFORMIC in Germany, where it has been a Shopware partner for years. Tom Sieger runs the United States side.
We cover why regulated industries have to solve complexity in the data model before the storefront, how a pricing engine built on a product information system found two ways a customer was losing money, and what a European engineering mindset changes in a sales…
The skinny
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