Brand, Boldness, and the Bottom Line with Gabe Larsen of Kustomer
If your brand only shows up when a customer has a problem, you’ve already lost the game.
In this episode, we sit down with Gabe Larsen, CMO of Kustomer, to tear into what most B2B marketers are getting wrong, and why brand isn’t a “nice to have,” function but rather the differentiator. Gabe drops the kind of no-fluff, first-principles manifesto that B2B leaders need to hear right now: customer service starts at hello, not help.
We break down:
Why “AI-powered” means nothing if your messaging isn't good enough.
How to build a prolific, persistent drumbeat that earns attention.
Why LinkedIn is…
The skinny
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