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Lower-Income Consumers Feel Economic Pressure | Durham News
Major corporations like McDonald’s, Kraft Heinz, and Whirlpool are sounding the alarm as lower-income Americans feel the squeeze—savings are vanishing, budgets are stretched thin, and big-ticket purchases are falling off. Kraft Heinz is offering smaller packages and more deals to help customers stretch their dollars, while McDonald’s reports rising customer anxiety fueled by soaring gas prices. Whirlpool sees sharp drops in appliance sales, signaling “recession-level” declines. Underlying this trend: record-high consumer debt, a plummeting savings rate, and a staggering 16% of adults unable…
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