S2 Ep6: Secrets Of Audience Intelligence - Using Data To Build Consumer Relationships
Jonathan Silver is Founder + CEO of Affinity Solutions.
Affinity is the authoritative source of truth related to consumer purchase intelligence. Their vision is to use data to improve people's lives. Jonathan is a Wharton graduate both engineering and MBA.
We discussed: -
1) Story of how he built Affinity which is the source for purchase intelligence with access to 90 mil cardholders anonymized data.
2) His vision for using data to improve people’s lives and the company’s Data for Good platform.
3) Helping brands/CMOs get ahead of consumer behaviour shifts that
are happening constantly in the…
The skinny
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