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Drake’s OVO Gets Major Brand Boost | Hip-Hop News
Drake’s OVO brand just hit a major milestone with Authentic Brands Group acquiring a majority stake — but Drake’s still deeply involved, keeping creative control while letting the powerhouse team handle operations. Born in 2008 as a Toronto crew project, OVO exploded into a global fashion and music empire, partnering with giants like Jordan, Canada Goose, and Marvel, and opening 12 flagship stores worldwide. Drake calls it a win — he and his partners are still the same kids chasing bigger dreams, now backed by Authentic and VNCE to scale even higher. Jamie Salter of Authentic sees OVO as…
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