Latest / Customer Journey with Fexingo: Touchpoints, Mapping, and Multi-Channel Marketing
How a Five-Second Website Load Kills Your Customer Journey
In episode 39 of Customer Journey with Fexingo, Lucas and Luna explore how page speed is the silent killer of well-mapped customer journeys. Using a real case from a mid-market e-commerce brand called GreenLeaf Home, they break down how a 4.7-second desktop load time caused a 67% mobile bounce rate and a 22% drop in checkout completion. They discuss the concept of 'speed as a touchpoint'—not just a technical metric but a moment of truth in the journey map. Lucas explains how the brand added a simple speed audit layer to their existing map, then prioritized two fixes: image…
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