Why Marketing Agencies Must Shift From Deliverables to Strategy
Why Marketing Agencies Must Shift From Deliverables to Strategy written by John Jantsch read more at Duct Tape Marketing
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Overview
Back from the vault, this episode puts hard numbers behind a question many agency owners are asking right now. 9 out of 10 clients say their agency makes them more likely to succeed, and 4 out of 10 plan to scale back that relationship within a year. John Jantsch sits down with Brian Gerstner to explain how both findings hold, and why the story is more encouraging than it first appears.
Gerstner draws on Agency Core’s 2026 study of 579 agency…
The skinny
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