Latest / Business Energetics® with Lenka Lutonska / Why Your Business Has Stopped Growing (And How to Break Through the Plateau)
Transcript
- 0:00Welcome to the Business Energetics podcast where we dive deep into the new way of growing your business using the most powerful currency on the planet. Your energy, not effort alone. My name is Lenka Lutonska. I'm a creator of Business Energetics and bestselling author of Energetic Selling and Marketing. And after losing my first business, I went from £7.30 on my bank account to creating millions on repeat by doing what I love, using the power of energy.
- 0:32And now I want to show you how to do the same. In each episode, we'll dive into the different aspects of your energy so you can activate the next level of your business. Revenues, life and even that sense of aliveness. Welcome and let's dive into today's episode.
- 0:56Hi my powerful one.
- 0:58So I hear you wondering why your business has stopped growing in spite of your greatest effort. In spite of the fact that you are working, blinking hard and you're still searching for the way to break through a business plateau. If that's the case, warm welcome. You're in the right place. I am going to help you. But don't worry, you're not going to be listening. About leverage your time and about if you're busy, doesn't mean you're productive. You've heard it all right? You will go straight to the root cause. And what I have for you is four reasons that creates this stuckness in spite of the greatest effort, commitment and strategies and four ways to break through that business plateau. And just in case you're new here, warm welcome. My name is Lenka Lutonska. I'm a creator of Business Energetics and author of Energetic Selling and Marketing and a forthcoming book business energetics the 10 loaves of extraordinary Results. And my job is to help you harness the most powerful currency on the planet. Yet create chronically underutilized variable in a business. And that is your energy. The power of business Energetics has now reached entrepreneurs and leaders across over 180 countries. So I'm so glad to have you here because what you're about to discover, yes, there's a little bit of magic, but mostly eye opening new approach to how extraordinary results can be created. Okay, so the first reason that may be behind why your business stopped growing is this. Your business vision outgrew your identity. And what do I mean by that? You probably created already some level of success or extraordinary success. Maybe your business is at a really, really good level. But for the last few months or years you've been trying to get your business further but it's not blinking happening. You know what might be happening there, you simply develop the strong sense of identity that this is who I am, you might be creating, creating millions at the moment, or whatever that comfort zone is. And that comfort zone, when that becomes this is who I am, it will become your default operating system from which you'll start making all macro and micro decisions. So if you see yourself as a millionaire, but actually you want to take your business to much higher level, that identity cannot take you there. Because a millionaire founder, which is a beautiful place, will still do different set of executive decisions, will recognize different different set of opportunities, and will apply different set of strategies than somebody who let's say runs eight figure or nine figure business.
- 3:32So first things first, we need to examine how do we see ourselves. For instance, as for me, I realized that when I wanted to grow my company from multi seven figures to eight and nine figures, I had to unstick myself from the unconscious self labeling. I am a successful coach, I'm a world class coach because coach identity is great and I still am a very powerful coach. But that's a very different to the vision that was emerging for the business and for the business energetics, which was about making a whole lot more impact on a global scale. So when I started to ask myself how do I truly see myself and how that matches my future vision, I've discovered that there is a new self identity uncovering itself. I'm a, that is I am a voice of business energetics, a methodology and global movement reshaping how we globally think about business success and extraordinary growth. That's completely different operating system than I am a successful coach, would you agree? So it's only from this new place that I could start seeing strategies, ideas and opportunities that simply were not able to enter my awareness when I saw myself as old self.
- 4:48So to break through your business plateau, I propose this question to you. Who would I have to become for my next level business to become simply natural? Stay with this question and see what it opens up. Now reason number two that is often beyond the wondering why has my business stopped growing in spite of my greatest efforts is default is reactive rather than creative thinking. In other words, you're by default responding to the market instead of creating the future. And these two are very two different types of consciousness. When you are in reactive consciousness, you ask yourself questions, okay, I brought my business to this place, now what do I need to do? And what do we need to do to take our business further? What do our customers want? Which market do we enter? What gap is there to fill? Let us Run focus groups, let us run surveys. So you're going out, out there to seek information, and based on that, you create strategies for growth. Now, nothing wrong with that. However, there's a major difference between a leader who gets informed by the market and the one who gets defined by it. Because if the market and external circumstances is all you based your future decisions on, then there is no growth, there is no innovation. And you see, it's innovation that keeps you on the edge and as a leader, that keeps you in a place where you're being copied rather than having to copy anyone else. And I know you know about the power and need for innovation. However, to truly innovate, you cannot function from reactive consciousness. You cannot go out there and ask, what do you want? What do you want? Take for instance Sarah Blakely, the founder of Spanx, who back in what, 1998, she wasn't a fashion designer. She didn't run any focus groups asking, what do you want? What do you want? What do you want? No, she simply identified with herself that I want to wear what white trousers and I want underwear that will not be seen through my trousers. She found that such a thing doesn't exist. She asked herself, well, why can't it? Why it can't exist? Let's make it happen. Now, this is example of creative consciousness, when the founder didn't go out, but instead tapped into the full creative consciousness by asking themselves some form of this question. If anything was possible, and if anything was possible for me, what would I choose here? How would I love to create? What would I love to, to bring to the marketplace? That opens up whole lot of new possibilities that reactive consciousness can never reveal. So to use this principle in order to break through your business plateau, simply ask yourself this question. If anything was possible, and if anything was possible for me, what would I choose to create? The third reason that often creates that wondering, why has my business stopped growing and what do I really need to do about this? Is this. You're making decisions from fear rather than from possibility.
- 7:52Now, especially if you are well established business owner, you may think, oh no, no, no, no, I'm not making decisions from fear. When I make decisions, I go for it. I take entrepreneurial risks. Fine. However, are you not protecting what you already built? Are you not making unconscious decisions that you know what, I will take risks, but only to the point where I protect what I've built so far. So in a sense, lots of wonderful clients I work with, and I work with plenty of well established entrepreneurs, they're making more powerful Executive and business choices that will take them forward, but they're lingering onto old. This was the case for me too when I found myself in a little bit of plateau a couple of years back and wanted to grow my business from millions to eight figures and beyond. I identified this unconscious holding onto the beautiful freedom and the rituals and wealth I created. And what I had to do in order to tap into that full creative consciousness is to simply say to myself, myself, you know what? I'm surrendering it all. I'm putting myself in a place of service. I am here to serve on the highest level. So whatever comes, comes. Even if I had to lose some of which I built, that's way more courageous place than as long as this is okay, I'm able to take risks. Absolutely. This is not for everyone. But if you're established business founder who's got real deep desire to take your business and impact to the next level, this might be worthwhile to reflect on. What decision would I make here if I knew that anything that comes next I can successfully navigate? Because of course nobody can guarantee that when we take that powerful decision, that immediate outcome will be exactly as we want. Nobody can guarantee that. But if we lean into more self trust rather than fear or unconscious holding onto old, then ultimately we will get to the outcome that we want. So I'll repeat the question again.
- 9:55What would I decide here if I truly trusted myself that I can navigate anything that comes after this decision?
- 10:03And the final fourth reason that may keep you asking yourself, why has my business stopped growing and what do I need to do about it is this one. You're still searching for the right strategy instead of committing to one and making it work. You see, perhaps you've done it before. I need to implement XYZ to take my business to the next level. And if that doesn't work, I need to implement X, Y, Z over there or maybe over there, or maybe that strategy or maybe we can drive ourselves bonkers. But actually what makes strategy work is not the strategy itself. That's not enough. What makes it work is when you create what I call in business energetics, triadic alignment about any particular strategy. So let's say that you already connected with that next level vision for you and your business and you attended to that identity of yours and your business that is definitely on a higher level. And you already have got a new level of awareness. You know that that or that strategy can take you there. So instead of exploring different strategy or trialing them or optimizing strategy, you then pick one or few. And then you get your identity, mind and nervous system completely aligned when you simply know and harm the this is the best strategy on the planet and this absolutely is going to take us where we want to be. Because you see, when you apply that strategy, then with that certainty, this is the most powerful strategy on the planet. That strategy will have completely different outcomes than if the same strategy is applied by someone who is operating from doubt or uncertainty. Let me give you a specific example. I remember one of our business Energetics Academy clients, let's call her Lisa, who quadrupled her average monthly sales revenues by doing something really uncommon. She was going to run a sales campaign around a certain product and instead of reinventing the wheel, instead of creating a whole new campaign around that product, which a year ago created, roughly speaking, 25k revenue in a short period of time, she told herself, you know what? I don't have capacity or time to to reinvent the wheel and create a whole new marketing and sales strategy around this product. I believe the strategy that I used last year is still good, so I'm going to make it work better. And oh boy, she did. You see, she aligned her energy with thinking. This is the most powerful strategy there can be. And guess what? She applied exactly the same strategy. She sent out exactly the same emails, exactly the same social media posts, and exactly the same I don't know what was there. And suddenly she quadrupled her income in those few weeks in comparison to last year's product launch. Because equation is rather simple. Same strategy plus different energy equals completely different results. So my question to you is how do you feel about the strategies you currently apply to grow your business? What is your perception of the strategies you use? Do you feel like you're struggling?
- 13:13Do you feel like those strategies may not work? Are you doubting? Are you wondering attend to those perceptions? Because oftentimes it's not about finding a new strategy, but rather picking one and making that strategy right. And this concludes today's video and I will love love to hear from you. Which of these four reasons behind why has my business stopped growing are you going to look into more deeply? Is it the one that says that your business vision outgrew identity? Or or the second reason which says that you're defaulting into reactive rather than creative consciousness? Or is it because you're making decisions from fear rather than possibility? Or indeed, is it because of the fourth reason which is that you're still looking for the right strategy instead of making your strategy right?
- 14:01Let me know in the comments below. I will. Love, love, love having this conversation with you. And before we part our way, please can you kindly check if you're subscribed to this channel? Because our statistics tell us that most of you who are regularly watching these videos are actually not subscribed. And I would love to have you subscribe. You just don't know how you help maybe one one fellow leader and entrepreneur discover the power of business energetics. And that is a very good karma.
- 14:30I would be, of course, massively grateful. So for now, I'm sending so much love. And remember, I believe limitlessly in you and your vision, and I hope you do too.
- 14:40Until next time. Bye bye.