Latest / RedTech daily podcast - Powered by AI / DAB+ Growth, Industry News, and Benztown's Community Support

Transcript

DAB+ Growth, Industry News, and Benztown's Community Support · RedTech daily podcast - Powered by AI

• 0:00
  Welcome to RedTech Daily Podcast, powered by artificial intelligence.
• 0:04
  I'm Marguerite Clark, and today we're diving into the latest developments in the radio
• 0:08
  broadcast and digital audio industries.
• 0:12
  Here are the top stories: D.A.B.
• 0:14
  plus expansion gains momentum across Europe, Industry Insider — Xperi launches Broadcaster
• 0:20
  Portal V2, Zeno Media adds self-service ad tools for broadcasters, and Benztown team
• 0:26
  serves lunch for Glendale homelessness nonprofit.
• 0:30
  At the recent 2025 WorldDAB Summit in Antwerp, WorldDAB president Jacqueline Bierhorst
• 0:38
  highlighted the expanding role of D.A.B.
• 0:40
  plus in European broadcasting.
• 0:42
  Bierhorst emphasized the technology's operational and commercial significance and
• 0:47
  announced new initiatives, including a public policy toolkit to aid D.A.B.
• 0:51
  plus deployment.
• 0:53
  Digital listening in Belgium reached impressive levels, with D.A.B.
• 0:57
  plus accounting for significant daily listening time in both Flanders and Wallonia.
• 1:01
  The summit underscored the importance of D.A.B.
• 1:03
  plus in ensuring reliable access to radio, especially in vehicles.
• 1:10
  Xperi has launched Version 2 of its Broadcaster Portal, part of its DTS AutoStage platform, in
• 1:16
  the United States market.
• 1:18
  This platform revolutionizes how broadcasters understand radio listenership in cars by
• 1:22
  providing real-time data on who is listening, when, and for how long.
• 1:27
  Unlike traditional methods, DTS AutoStage offers a two-way real-time Internet Protocol
• 1:33
  connection.
• 1:34
  It covers the top 250 markets in the United States, with data from millions of vehicles,
• 1:40
  enhancing radio marketing and advertising opportunities.
• 1:43
  Zeno Media has expanded its ad-serving technology by introducing a self-service
• 1:49
  feature within the Zeno Tools dashboard.
• 1:52
  This enhancement empowers broadcasters to create, manage, and track their own ad
• 1:57
  campaigns in real time, without intermediaries.
• 2:01
  The tool, powered by Zeno's proprietary audio ad server, supports dynamic ad insertion for
• 2:07
  live and on-demand content.
• 2:10
  Broadcasters can now tailor campaigns by location, device, and time, while accessing
• 2:15
  Zeno's global programmatic marketplace.
• 2:19
  Sean Lozensky, Zeno Media's chief information officer, stated that this update gives
• 2:23
  broadcasters control over their branded or sponsored campaigns, allowing them to set
• 2:28
  targeting criteria and monitor performance metrics.
• 2:32
  Integration with existing Zeno accounts means stations can launch campaigns whenever needed,
• 2:37
  without monthly minimums or setup fees.
• 2:39
  Zeno Media's chief executive officer, Morris Berger, emphasized that this feature
• 2:45
  democratizes ad delivery, offering tools akin to those used by major media networks to
• 2:50
  broadcasters of all sizes.
• 2:54
  Benztown staff members recently supported Ascencia, a homelessness nonprofit in Glendale,
• 2:59
  California, by acting as guest chefs at its community facility.
• 3:04
  The team provided lunch for 40 residents and staff, sourcing it from the fast-food chain
• 3:09
  Jersey Mike’s.
• 3:12
  Among the volunteers were Benztown president Dave “Chachi” Denes and other senior staffers.
• 3:18
  Ascencia offers housing and support services across Glendale and Los Angeles, with 97% of
• 3:24
  its clients remaining housed for at least a year after placement.
• 3:28
  Thank you for joining us on RedTech Daily Podcast, powered by artificial intelligence.
• 3:35
  For more in-depth articles on these stories and more, please visit our website at redtech.pro.
• 3:41
  I'm Marguerite Clark, and I'll catch you in the next episode.
• 3:44
  Goodbye!