The Man Behind Big Brands: LUX, CloseUp, Shwapno & More (feat. Asif Iqbal)
As we move into 2025, it’s becoming clear that many people who don’t understand the real concepts of marketing end up spending heavily on advertising but fall behind because they see no results. In today’s episode, we discuss real marketing with Asif Iqbal (Marketing Leader | Unilever, Meghna Group, Shwapno).
In this episode, we talk about:
• How LUX successfully rebranded itself
• Consumer understanding and insight generation
• How CloseUp became a mega brand
• “Thinking about the customer while standing, sitting, sleeping, and even dreaming”
• And much more about marketing!
This…
The skinny
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