Deep Customer Understanding & Essential Intuition
Traditional marketing often relies on external data and customer surveys to uncover hidden needs, but true consumer understanding can also stem from personal intuition and lived experience.
The "CLALABO" fitness center redefines conventional market research by recognizing that fitness can be tailored to niche communities, transforming exercise into an enjoyable activity directly connected to fan culture. Similarly, the collaboration between Ajinomoto and Kurashicom demonstrates the power of "essence intuition," an approach where employees use their own internal reactions and discomforts as a…
The skinny
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