Latest / The Agile Brand with Greg Kihlström® | What CMOs Need to Know About Marketing Technology, AI & CX
#644: AI-augmented human recommendations for retail customers with Noah Zamansky, Stitch Fix
We are here at eTail Palm Springs and seeing and hearing the latest and greatest in e-commerce and retail.
Question: Do you need to choose between AI and human recommendations as a customer? Why not have both? After all, don’t each have their strengths?
AI in the retail experience is all the rage these days, but today I’m talking with someone from a brand that has been incorporating AI-personalized experiences and shopping combined with expert human recommendations for over 14 years, and continues to innovate today.
Today we’re going to talk about how AI-based personalization plus human…
The skinny
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