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Do we still need reps on the road?
Welcome to The kbbreview Podcast, your host as always is Andy Davies and this week we're looking at the communication between suppliers and their retailers.
Since Covid there has been massive shift in how this is done, the traditional rep-on-the-road model has morphed into a hybrid of some area sales managers and a lot more emails, portals, Zoom, Teams, webinars and the like.
From the suppliers point of view it's not hard to see why. Reps are expensive and can only cover so much, but technology allows direct communication and exchange of important updates and information easily.
For the…
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