
Stop Slapping AI On Broken CX Processes
Why do we have more AI than ever, yet customer service feels increasingly "broken"? Raymond Davadass, CEO of Daythree and Chair of GBS Malaysia, reveals the "fragmentation trap" sabotaging large-scale operations. From why a misplaced comma can paralyse a bot to the 12-week design rule for AI deployment, we unpack why the industry is ditching "labour arbitrage" for a high-stakes play on data intelligence and human empathy.
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