Everything’s Back on the Table: Why AI is Revolutionizing GTM with Craig Rosenberg
Craig Rosenberg from Scale Venture Partners reveals why AI is forcing a complete reinvention of go-to-market strategies. Learn how founders are rebuilding sales processes from scratch and why traditional GTM playbooks are now obsolete. Discover the revolutionary changes happening in buyer behavior, sales roles, and revenue efficiency.
Jump into the conversation:
(00:00) Welcome to the Episode
(05:32) Why this GTM revolution is different
(08:17) The Scale Summit “midlife crisis” moment
(11:07) David Boskovic's complete sales process rebuild
(26:09) The speed of AI implementation
(28:35) How…
The skinny
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