415: What Actually Drives Podcast Downloads Based on Real Data
After 11 years, 400+ episodes, and nearly 2 million downloads, I thought I understood what drives podcast growth.
Then I saw the data, and it challenged a lot of assumptions.
In this episode, I break down what actually drives podcast downloads today, based on real-world insights and my own experience growing Selling the Couch into a top 0.5% podcast.
Because here’s the truth:
Audience size doesn’t guarantee downloads
Big-name guests aren’t the growth lever you think they are
And visibility alone isn’t what moves the needle
In this episode, we cover:
Why audience size ≠ downloads (and what…
The skinny
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