The power of great CX, What % of searches are local? Antitrust laws & how marketing might change
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Chewy’s provides great CX and it goes viral: When a dog owner’s pet died and they asked Chewy to refund their unused food, the company went above and beyond. In doing so, they demonstrated the incredible viral value of great customer service. A simple customer service act provides bountiful returns.
A look at the top 1000 Google queries on the desktop and what it says about local: Kevin Indig of Shopify looked at the top 1000 searches on Google Desktop. Interestingly at least ⅓ were local in intent and most of those were branded local searches.
John Oliver & Rand Fishkin look…
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