Latest / CEO Daily Brief with Dr. Jessica Kriegel

Highlight: The Seed Model for a Company Strategy
In today's clip from one of Jessica's keynotes:
People want to understand their company's purpose, values, and goals. The Seed Model provides a cohesive narrative for a company.
Purpose: in six words or less, why does the company exist?
Core Values: What is essential for us to succeed, and what will be possible as a result of achieving our purpose?
Priorities and Objectives: What are our priorities for the next year? How do we measure success?
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The skinny
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