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Latest / CEO Daily Brief with Dr. Jessica Kriegel

Highlight: The Seed Model for a Company Strategy

In today's clip from one of Jessica's keynotes:

People want to understand their company's purpose, values, and goals. The Seed Model provides a cohesive narrative for a company.

Purpose: in six words or less, why does the company exist?

Core Values: What is essential for us to succeed, and what will be possible as a result of achieving our purpose?

Priorities and Objectives: What are our priorities for the next year? How do we measure success?

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