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How Half of Real Estate Brokers Could Disappear w/ Rod Santomassimo
Rod Santomassimo says half of commercial brokers could vanish in 5 years, and he's already using AI to prove it.
Rod Santomassimo is the founder of the Massimo Group and a five time bestselling author. His newest book, Selling Buildings, was co written with Bob Knakal, the most prolific commercial building broker in US history. In this conversation, Rod and Jack cover both sides of a sale: what investors are quietly leaving on the table when they sell, and how fast AI is reshaping who does the work of brokerage itself.
Rod walks through the "vanity play versus sanity play" test for pricing…
The skinny
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