Latest / Leaders on Shopify with John Readman
Scaling a Shopify brand from £1M to £30M: what actually works with Quickfire Digital
What has eight years of working with scaling ecommerce brands taught Nathan Lomax? In this episode the co-founder of Shopify Platinum agency Quickfire Digital, sits down with John Readman to talk about the patterns he sees repeated over again on Shopify.
From bot traffic skewing metrics and creating the illusion of a conversion problem, to brands obsessively acquiring new customers while ignoring the ones they already have, Nate is candid about where DTC brands go wrong between £1M and £30M. He also talks about decision paralysis, the temptation to in-house too early, and why some of the…
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