ScottsMiracle-Gro's President & COO Nate Baxter on Modernizing the 160-Year-Old Lawn and Garden Business
Ann Berry is joined in-studio by Nate Baxter, President & COO of ScottsMiracle-Gro. They discuss how the 160-year-old company is modernizing its iconic brands, balancing innovation with sustainability, and sunsetting its cannabis subsidiary. Nate explores shifting consumer demographics, regional growth strategies and the company’s planned packaging refresh.
Highlights include:
- How Scotts and Miracle-Gro are being reinvented for millennials and Gen Z
- Why ScottsMiracle-Gro is exiting the cannabis business
- How organic and sustainable lawn-care products are shaping the company’s future…
The skinny
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