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🎧 Are Savannah Banana games the next PR stop? · Open Tabs

• 0:00
  SPEAKER_01: Welcome to today's episode of OpenTabs,
• 0:04
  SPEAKER_01: our twice-weekly Substack Live,
• 0:06
  SPEAKER_01: where we talk about all the things taking up space in our tabs,
• 0:10
  SPEAKER_01: our feeds, and of course, our brains.
• 0:12
  SPEAKER_01: Hi, Melissa.
• 0:13
  SPEAKER_01: Hi, Megan.
• 0:14
  SPEAKER_01: Hello.
• 0:16
  SPEAKER_01: Hi.
• 0:17
  SPEAKER_01: Happy Tuesday.
• 0:18
  SPEAKER_01: Happy Tuesday.
• 0:21
  SPEAKER_01: Happy Tuesday for you, too.
• 0:24
  SPEAKER_01: So fun topics for today.
• 0:26
  SPEAKER_01: So first one, I wanted to chat with you guys about this article.
• 0:31
  SPEAKER_01: We included it in our Monday Cultural Gems Roundup,
• 0:34
  SPEAKER_01: but wanted to chat through it live with you guys.
• 0:37
  SPEAKER_01: Is The Grid Dead?
• 0:39
  SPEAKER_01: How Young People Are Changing the Feed from Dazed?
• 0:42
  SPEAKER_01: So it's all about,
• 0:44
  SPEAKER_01: they're calling it ghost posting,
• 0:46
  SPEAKER_01: and it's a bunch of young Gen Zers who are posting to Instagram and
• 0:52
  SPEAKER_01: then immediately archiving it.
• 0:55
  SPEAKER_01: And then after a few days, a few weeks, unarchiving it.
• 1:00
  SPEAKER_01: So it's basically they want to curate a vibe on their Instagram accounts
• 1:05
  SPEAKER_01: without their content being like sent out in the algorithm.
• 1:10
  SPEAKER_01: And they're calling it like make their Instagram grid like mood boards,
• 1:15
  SPEAKER_01: which I thought was very fun.
• 1:18
  SPEAKER_01: And it also ties to your piece that you wrote for us last week, Megan,
• 1:21
  SPEAKER_01: about like Pinterest getting a little bit AI-y,
• 1:24
  SPEAKER_01: but people still wanting to like curate.
• 1:27
  SPEAKER_01: A vibe somewhere.
• 1:29
  SPEAKER_01: And I think it's an interesting way young people are using Instagram right now.
• 1:35
  SPEAKER_00: It always comes back to we miss guides.
• 1:41
  SPEAKER_00: Because I used to do that, remember guys?
• 1:43
  SPEAKER_00: I used to curate my Sunday saves as a guide and then I would be like,
• 1:48
  SPEAKER_00: put why I saved it and like what I liked about it and yeah.
• 1:52
  SPEAKER_00: So this is like an evergreen behavior, I feel like.
• 1:56
  SPEAKER_00: And it's just interesting how no matter what,
• 1:57
  SPEAKER_00: they'll use the algorithm to their advantage and do what they want to do.
• 2:05
  SPEAKER_02: Yeah, I mean, I think there's...
• 2:08
  SPEAKER_02: I feel like I'm already hearing feedback from your computer.
• 2:11
  SPEAKER_02: I don't know if they... Maybe.
• 2:14
  SPEAKER_02: I don't know.
• 2:15
  SPEAKER_02: I'm hearing...
• 2:16
  SPEAKER_02: Anyway.
• 2:19
  SPEAKER_02: No, I was just saying, like, I don't know.
• 2:22
  SPEAKER_02: I feel like I think that Instagram,
• 2:26
  SPEAKER_02: like the experience, is so limiting and sort of boring in general.
• 2:34
  SPEAKER_02: And I do think I know more recently they've sort of given these different tools
• 2:39
  SPEAKER_02: where you can move stuff around on your grid.
• 2:45
  SPEAKER_02: But it still remains that Like even if I'm talking about it
• 2:50
  SPEAKER_02: from my own personal perspective, okay?
• 2:53
  SPEAKER_02: So like my account is private.
• 2:56
  SPEAKER_02: I've gone through my followers multiple times, purged a lot.
• 3:00
  SPEAKER_02: I'm probably due for a purge because I do want it to keep it.
• 3:03
  SPEAKER_02: I want to keep it small until like people who I like pretty much know actually know.
• 3:08
  SPEAKER_02: And for being on this platform for so long,
• 3:12
  SPEAKER_02: and then now I have three kids,
• 3:15
  SPEAKER_02: you know,
• 3:15
  SPEAKER_02: whose stuff I share on there as,
• 3:17
  SPEAKER_02: again, among friends, this has really evolved into a different experience, right?
• 3:23
  SPEAKER_02: It's like, it is a living photo album of my family, essentially.
• 3:29
  SPEAKER_02: And it's cool because there's like,
• 3:32
  SPEAKER_02: it's definitely an evolution of like, you know, Classic photo albums or what is it?
• 3:40
  SPEAKER_02: Not collages, but when you... You guys know what I'm talking about.
• 3:44
  SPEAKER_02: Scrapbooking.
• 3:46
  SPEAKER_02: Scrapbooking.
• 3:46
  SPEAKER_01: Yes.
• 3:47
  SPEAKER_01: Thank you.
• 3:47
  SPEAKER_01: Exactly.
• 3:48
  SPEAKER_02: It's like a version of scrapbooking, right?
• 3:50
  SPEAKER_02: So there's components of food I've eaten and places I've gone and all of that.
• 3:56
  SPEAKER_02: And it's taken me through my engagement, my wedding, my honeymoon, and
• 4:04
  SPEAKER_02: All of that, you know, married 10 years now on here.
• 4:07
  SPEAKER_02: And it still remains that like, you know, this Friday is my youngest third birthday.
• 4:15
  SPEAKER_02: And I have a whole bunch of posts that I want on the grid that I actually want more for me.
• 4:21
  SPEAKER_02: Like, I just want to see what they look like from our summer that we've had.
• 4:24
  SPEAKER_02: We've had this like epic summer.
• 4:27
  SPEAKER_02: And I feel so constrained by this, like,
• 4:39
  SPEAKER_02: It feels so weird to me.
• 4:41
  SPEAKER_02: I have weirdly reassured myself.
• 4:46
  SPEAKER_02: I'm telling you guys literally conversations I have in my own head.
• 4:49
  SPEAKER_02: I'm like, don't worry.
• 4:51
  SPEAKER_02: You can just post a single photo.
• 4:53
  SPEAKER_02: That's okay.
• 4:54
  SPEAKER_02: I did a single photo of Lucy.
• 4:57
  SPEAKER_02: A couple weeks ago, and it didn't get a ton of likes.
• 4:59
  SPEAKER_02: And I was sort of like angry about it.
• 5:00
  SPEAKER_02: I was just like, ew.
• 5:01
  SPEAKER_02: And like, why do I care?
• 5:02
  SPEAKER_02: Really?
• 5:03
  SPEAKER_02: Like, it is a really beautiful photo of her.
• 5:05
  SPEAKER_02: And if you compare it to other posts I've done,
• 5:07
  SPEAKER_02: which are these deep, more complicated, like, scroll through look backs.
• 5:12
  SPEAKER_02: Like, I just did one that was, you know, this month marks four years of being in California.
• 5:17
  SPEAKER_02: And so it was this whole multimedia mix of stuff.
• 5:21
  SPEAKER_02: So then I'm like, well, am I just not setting her up for success?
• 5:23
  SPEAKER_02: I'm like, this is so stupid.
• 5:25
  SPEAKER_02: What is this whole weird dialogue I'm having in my head?
• 5:29
  SPEAKER_02: And so I don't have the answer because what I will say
• 5:33
  SPEAKER_02: that I do think people find comfort in rules of restriction.
• 5:38
  SPEAKER_02: Sometimes it is like,
• 5:40
  SPEAKER_02: here's your medium,
• 5:41
  SPEAKER_02: here's your canvas, and this is the limitation of it, and this is what you do on it.
• 5:46
  SPEAKER_02: I just can't help, and you're right, Megan, it always goes back to Instagram guides.
• 5:51
  SPEAKER_02: For me, I just feel like this platform, if it's going to set itself up
• 5:59
  SPEAKER_02: This is the platform.
• 6:00
  SPEAKER_02: We are all using it.
• 6:01
  SPEAKER_02: It is the archive.
• 6:03
  SPEAKER_02: We are pouring years of our lives on here.
• 6:06
  SPEAKER_02: I just feel like it could be so much better.
• 6:09
  SPEAKER_02: I don't know.
• 6:10
  SPEAKER_02: Even if there were certain tools that allowed you to do certain things,
• 6:14
  SPEAKER_02: I just am like, could you guys try less?
• 6:16
  SPEAKER_02: I don't know.
• 6:20
  SPEAKER_00: I also think what you're speaking to is kind of like,
• 6:22
  SPEAKER_00: you are using Instagram for your photo album.
• 6:27
  SPEAKER_00: Instagram machine is built for influencers,
• 6:32
  SPEAKER_00: content creators, and brands as like a scoreboard for them to measure their success.
• 6:37
  SPEAKER_00: And I feel like you're saying it's gone to the point where it's just so disconnected
• 6:40
  SPEAKER_00: from how you're using the platform that it is no longer like fun, essentially.
• 6:47
  SPEAKER_02: Right.
• 6:48
  SPEAKER_02: Well, and I feel like it can be, it can serve multiple things in multiple ways.
• 6:58
  SPEAKER_02: You guys know how I have felt about sharenting and all that.
• 7:01
  SPEAKER_02: It really is like though this not, I mean, it's obviously why it works, right?
• 7:07
  SPEAKER_02: It taps into some sort of like natural thing that we have in ourselves,
• 7:11
  SPEAKER_02: like want to share our kids, right?
• 7:12
  SPEAKER_02: Like that's been over history, right?
• 7:16
  SPEAKER_02: You're proud of them.
• 7:17
  SPEAKER_01: Yeah.
• 7:18
  SPEAKER_02: And it also becomes like 90% of what I'm thinking about, right?
• 7:22
  SPEAKER_02: Like it just kind of is.
• 7:25
  SPEAKER_02: And you want to find community around that or whatever.
• 7:28
  SPEAKER_02: And I just feel like there could be so like, yes,
• 7:32
  SPEAKER_02: there's a whole world where there's like the discoverability engine of Instagram,
• 7:38
  SPEAKER_02: but like,
• 7:38
  SPEAKER_02: could it become a different thing for different places and different things?
• 7:42
  SPEAKER_02: You know what I mean?
• 7:43
  SPEAKER_02: I don't know.
• 7:43
  SPEAKER_02: Like that to me is so much more compelling of a concept of a metaverse
• 7:49
  SPEAKER_02: than what I feel like the original concept had been.
• 7:56
  SPEAKER_01: Yeah, I mean,
• 7:57
  SPEAKER_01: it's more similar to like what the OG purpose of Instagram was,
• 8:03
  SPEAKER_01: which was like sharing photos with like your close personal friends.
• 8:09
  SPEAKER_01: And it's something that a lot of the Gen Zers in the piece echo to.
• 8:13
  SPEAKER_01: They want to like post and show their lives without being like perceived.
• 8:17
  SPEAKER_01: Like perceived was a big word that came up.
• 8:21
  SPEAKER_01: They didn't want to like have likes, engagement, like that in the back of their heads.
• 8:29
  SPEAKER_01: So archiving and then unarchiving weeks later kind of like removed that burden from them.
• 8:39
  SPEAKER_01: I also think it was really interesting calling it like a mood board.
• 8:44
  SPEAKER_01: I listened to an interview that Paige Paul,
• 8:49
  SPEAKER_01: formerly Paige Lorenz,
• 8:52
  SPEAKER_01: did about starting Dairy Boy and she said it's like the Dairy Boy Instagram account.
• 8:58
  SPEAKER_01: She had had for years, and it was private, and she used it as a mood board.
• 9:02
  SPEAKER_01: And she just, like,
• 9:03
  SPEAKER_01: posted things privately on this Instagram account that she thought was cool,
• 9:08
  SPEAKER_01: liked the vibe of.
• 9:09
  SPEAKER_01: That vibe then became Dairy Boy.
• 9:12
  SPEAKER_01: And then she made that private one public?
• 9:16
  SPEAKER_01: Yes, and changed the handle to Dairy Boy.
• 9:18
  SPEAKER_01: And then she's like,
• 9:19
  SPEAKER_01: I had a whole curated vibe and mood board already built when I launched
• 9:25
  SPEAKER_01: the account publicly.
• 9:29
  SPEAKER_02: I love that.
• 9:31
  SPEAKER_02: I mean, personally, I have toyed with doing that myself so many times.
• 9:37
  SPEAKER_02: I just think that the mental bandwidth,
• 9:42
  SPEAKER_02: though, that at least I have right now, my capacity for it is so little.
• 9:49
  SPEAKER_02: And that's another thing, like even with content output, like it's a ton of work.
• 9:53
  SPEAKER_02: Like I don't care what anybody says.
• 9:54
  SPEAKER_02: If you're going to make like, again, we do this with Swell a lot right now.
• 9:58
  SPEAKER_02: And it's like, I helped do two posts last week that I was in charge of.
• 10:01
  SPEAKER_02: And like, we're both like seemingly benign ideas.
• 10:05
  SPEAKER_02: Like a friend, one of our friends sent a bunch of stuff from Costco.
• 10:08
  SPEAKER_02: And we're talking about stuff we love.
• 10:12
  SPEAKER_02: It also makes a ton of sense.
• 10:14
  SPEAKER_02: And then the other post was just,
• 10:16
  SPEAKER_02: you know, Lionsgate Manifestation Portal was closing on the 12th.
• 10:21
  SPEAKER_02: So I was like,
• 10:22
  SPEAKER_02: I actually used chat up with like,
• 10:25
  SPEAKER_02: you know, just prompts that people can use, right?
• 10:29
  SPEAKER_02: And like,
• 10:29
  SPEAKER_02: the community's two posts, like, I mean,
• 10:32
  SPEAKER_02: you guys know,
• 10:33
  SPEAKER_02: it's like imagine somebody sends you a bunch of photos of their stuff at Costco.
• 10:37
  SPEAKER_02: And you're like, okay, I know at some point you sent me a selfie of yourself.
• 10:40
  SPEAKER_02: There's a reason why we picked these two friends.
• 10:42
  SPEAKER_02: It's hilarious.
• 10:43
  SPEAKER_02: They go to Costco together.
• 10:45
  SPEAKER_02: And so I was like, I'm going to call them Costco correspondents.
• 10:48
  SPEAKER_02: And of course, she sent random photos of the staff.
• 10:55
  SPEAKER_02: But I'm like, well, this doesn't mean anything unless we feel connected to them.
• 10:58
  SPEAKER_02: We need to introduce them.
• 11:01
  SPEAKER_02: So like it became like a narrative and like the front of
• 11:05
  SPEAKER_02: the scroll is like our friend Meta in a bell tip shirt,
• 11:10
  SPEAKER_02: which is like the merch that we sell.
• 11:12
  SPEAKER_02: And then the last one is a photo of the two of them,
• 11:15
  SPEAKER_02: Meta with her best friend, Jenna, with a hot dog.
• 11:18
  SPEAKER_02: And like the hot dog is so iconic because it's in Costco and like whatever.
• 11:22
  SPEAKER_02: And so I wanted it to feel like really thoughtful and like going through each item.
• 11:28
  SPEAKER_02: And I'm like, you know, again, I'm doing this with my two friends, Carly and Jenny.
• 11:31
  SPEAKER_02: So like they had a certain aesthetic that they'd been jiving with.
• 11:34
  SPEAKER_02: So I was like, okay, I'll do as free graphics, like how you do it.
• 11:38
  SPEAKER_02: And then, you know, the independent, like the multi-caption thing.
• 11:42
  SPEAKER_02: I mean, you guys, it just, it took so long.
• 11:47
  SPEAKER_02: It must've taken me like two, over two hours to like pull this together.
• 11:51
  SPEAKER_02: And this was not something like, you know, the bulk of the capture content was done.
• 11:55
  SPEAKER_02: Like she sent it to me in five minutes, but like, Getting the capture, I don't know.
• 12:00
  SPEAKER_02: And it's just, I wish there was a way that made this feel.
• 12:05
  SPEAKER_02: And I think Tumblr really tried to do this.
• 12:08
  SPEAKER_02: Honestly,
• 12:08
  SPEAKER_02: I think this was like a big Tumblr thing,
• 12:10
  SPEAKER_02: which was like life casting, I think they called it.
• 12:12
  SPEAKER_02: And it was like, they were like lo-fi-ish, you know, like pick and post it, you know?
• 12:20
  SPEAKER_02: And again, creating that mood board and creating that like freedom.
• 12:23
  SPEAKER_02: And so I don't know where the line is at all,
• 12:26
  SPEAKER_02: but I just like, Maybe the work that I take to do Instagram is part
• 12:34
  SPEAKER_01: of what it is.
• 12:36
  SPEAKER_02: I don't know.
• 12:37
  SPEAKER_02: I'm like, why is this so much work?
• 12:38
  SPEAKER_02: This is so dumb.
• 12:40
  SPEAKER_02: It doesn't feel like the payoff is there.
• 12:42
  SPEAKER_02: It shouldn't...
• 12:44
  SPEAKER_02: I don't know.
• 12:45
  SPEAKER_02: Again, we're doing a brand new account.
• 12:47
  SPEAKER_02: Whatever.
• 12:50
  SPEAKER_02: But, like,
• 12:50
  SPEAKER_02: so much of our work,
• 12:51
  SPEAKER_02: and this is just, like,
• 12:52
  SPEAKER_02: something I've been sitting with lately, too,
• 12:54
  SPEAKER_02: I'm like,
• 12:55
  SPEAKER_02: you can be as strategic and smart, and, like,
• 12:57
  SPEAKER_02: then there's just this,
• 12:58
  SPEAKER_02: like, element of luck, which is, like, luck, try an algorithm.
• 13:02
  SPEAKER_02: And, like, I don't know.
• 13:03
  SPEAKER_02: It's, like,
• 13:06
  SPEAKER_02: there's a lot of – I feel like I'm having a lot of,
• 13:07
  SPEAKER_02: like, existential thoughts around all of this.
• 13:11
  SPEAKER_02: And, like, where is one's time best spent, you know?
• 13:15
  SPEAKER_02: Like, if this is the time –
• 13:19
  SPEAKER_02: And what should a payoff look like?
• 13:21
  SPEAKER_02: You know what I mean?
• 13:22
  SPEAKER_02: Because at the end of the day,
• 13:23
  SPEAKER_02: if I'm like,
• 13:25
  SPEAKER_02: okay, I look at my phone and it's like, you spent 500 hours on Instagram all year.
• 13:31
  SPEAKER_02: Well, at least I'd want a photo album of everything that I did,
• 13:36
  SPEAKER_02: not just sporadic posts that were driven by my anxiety and
• 13:44
  SPEAKER_02: decided
• 13:44
  SPEAKER_02: by how many likes I would get.
• 13:48
  SPEAKER_02: Something really weird going on with all this.
• 13:50
  SPEAKER_02: I don't know.
• 13:51
  SPEAKER_02: Sorry I just have gone on such a big take.
• 13:53
  SPEAKER_01: No.
• 13:55
  SPEAKER_01: It reminds me,
• 13:56
  SPEAKER_01: I don't know if you guys have seen Ellie Ellis,
• 14:01
  SPEAKER_01: the girl who just went like mega viral on TikTok.
• 14:05
  SPEAKER_01: Her first TikTok that she posted, she's like a high school girl.
• 14:09
  SPEAKER_01: She's British.
• 14:10
  SPEAKER_01: She's like maybe 16, 17.
• 14:12
  SPEAKER_01: She posted a Get Ready With Me, just her doing her makeup.
• 14:16
  SPEAKER_01: And she really, in the video, she's like, oh, I just feel like I'm, like, too introverted.
• 14:21
  SPEAKER_01: Like, my friends, I have six followers.
• 14:23
  SPEAKER_01: They're all my friends.
• 14:24
  SPEAKER_01: I just, like, this is me, like, doing a baby step of putting myself out there more.
• 14:29
  SPEAKER_01: Oh, that's a crazy viral.
• 14:31
  SPEAKER_01: She, it got millions and millions of views.
• 14:35
  SPEAKER_01: I think she's close to 500,000 followers on TikTok now.
• 14:39
  SPEAKER_01: I don't know why it's so dumb.
• 14:43
  SPEAKER_01: It made me think of what you've always said,
• 14:47
  SPEAKER_01: Megan, about TikTok historically has picked its representatives and ambassadors.
• 14:54
  SPEAKER_01: It just reminded me a lot of the rise of Charli D'Amelio and how I was like,
• 15:00
  SPEAKER_01: oh, did they just go, oh, this 16-year-old girl in England?
• 15:05
  SPEAKER_01: Like, who's deciding that?
• 15:07
  SPEAKER_01: Yeah, like the algorithm something just...
• 15:11
  SPEAKER_00: I also think we have this weird social thing, though,
• 15:14
  SPEAKER_00: where we don't like people who are asking for attention and, like,
• 15:20
  SPEAKER_00: The fact that she was saying like,
• 15:22
  SPEAKER_00: hey, this is only for my six friends, I think played into part of why she blew up.
• 15:27
  SPEAKER_00: Like in like honestly kind of a little bit of a negative way where people are like,
• 15:32
  SPEAKER_00: oh, well,
• 15:33
  SPEAKER_00: this is fun now because we're like, we're giving her more than what she wanted.
• 15:38
  SPEAKER_00: It's like we're taking her out of what she asked for,
• 15:41
  SPEAKER_00: you know, like in a weird, like I always talked about this with Addison Rae.
• 15:45
  SPEAKER_00: She wanted to be a musician.
• 15:47
  SPEAKER_00: She came out and she had a few songs and everyone was so mean to her
• 15:50
  SPEAKER_00: that she was like, I'm not doing this.
• 15:52
  SPEAKER_00: And then there was a wave of people being like, wait, no, we actually like it.
• 15:55
  SPEAKER_00: Addison, please come back.
• 15:56
  SPEAKER_00: Please make music.
• 15:57
  SPEAKER_00: And then she came back.
• 15:59
  SPEAKER_00: But I think had she just stuck with it, people wouldn't like her as much as they do.
• 16:04
  SPEAKER_00: But it's because she pretended she didn't want it for a little while.
• 16:08
  SPEAKER_01: Well, I think it goes to Gen Z's thing of not wanting to be perceived
• 16:12
  SPEAKER_01: that they're trying hard at something.
• 16:15
  SPEAKER_00: Yeah.
• 16:16
  SPEAKER_01: I think that also goes to this ghost posting thing of like they don't want to come
• 16:23
  SPEAKER_01: across like they're trying to hit the algorithm like I'm just creating a mood board
• 16:29
  SPEAKER_01: for me.
• 16:30
  SPEAKER_01: It's like you can do that not on Instagram.
• 16:36
  SPEAKER_01: I think it goes to this weird thing where they're terrified
• 16:40
  SPEAKER_01: of people thinking they want something and are trying hard.
• 16:44
  SPEAKER_01: I think that's why Addison,
• 16:47
  SPEAKER_01: partially why her initial music didn't do well because she was talking
• 16:54
  SPEAKER_01: about how badly she wanted it.
• 16:56
  SPEAKER_01: And I think they were like, well, F that.
• 17:01
  SPEAKER_01: Yeah.
• 17:03
  SPEAKER_01: But it's interesting.
• 17:05
  SPEAKER_01: I'm a little bit nervous for this girl.
• 17:07
  SPEAKER_01: I'm like, they're going to turn on her.
• 17:10
  SPEAKER_01: I don't want to manifest that, but I've seen how it goes on TikTok especially.
• 17:16
  SPEAKER_02: Totally.
• 17:17
  SPEAKER_01: It's interesting.
• 17:18
  SPEAKER_01: Okay.
• 17:19
  SPEAKER_01: Second topic that we wanted to talk about.
• 17:22
  SPEAKER_01: Are the Savannah Bananas now a PR stop?
• 17:27
  SPEAKER_01: In case you guys missed it or you're not keeping up with the Savannah Bananas,
• 17:33
  SPEAKER_01: how would I describe them?
• 17:35
  SPEAKER_01: It's like theater meets baseball.
• 17:39
  SPEAKER_01: They're hyper-viral on Instagram and TikTok.
• 17:43
  SPEAKER_01: Very good baseball players.
• 17:45
  SPEAKER_01: And they break into song and dance in the middle of their games.
• 17:50
  SPEAKER_01: And now it's like a full-blown league.
• 17:52
  SPEAKER_01: It's called Banana Ball.
• 17:54
  SPEAKER_01: And I think they have six different teams now.
• 17:56
  SPEAKER_01: It used to just be the Savannah Bananas, but now I think they have six different teams.
• 18:03
  SPEAKER_01: And earlier this week, Kristen Bell performed live at a game.
• 18:09
  SPEAKER_01: She sung Love is an Open Door from Frozen.
• 18:12
  SPEAKER_01: And this is all in like prep of Frozen 3 is building up.
• 18:16
  SPEAKER_01: Disney just had their...
• 18:17
  SPEAKER_01: It's their D23 event where they like teased some of it.
• 18:22
  SPEAKER_01: And immediately after that, she is performing live with the Savannah Bananas.
• 18:27
  SPEAKER_01: And as of recording this right now,
• 18:31
  SPEAKER_01: it has 3.8 million likes and over 24 million views just on TikTok.
• 18:39
  SPEAKER_01: And I'm like, okay,
• 18:40
  SPEAKER_01: is this, like,
• 18:41
  SPEAKER_01: performing at a Savannah Bananas gang going to be the new,
• 18:44
  SPEAKER_01: like, hot ones for anyone who's releasing, like, content for kids?
• 18:49
  SPEAKER_00: Yeah.
• 18:50
  SPEAKER_00: I think that's a really smart ask because this is definitely,
• 18:54
  SPEAKER_00: like, it has potential based on just this alone.
• 18:57
  SPEAKER_00: And I actually, like,
• 18:58
  SPEAKER_00: one of the first times we talked about those Savannah Bananas,
• 19:01
  SPEAKER_00: I think, Melissa, you compared them to Walt Disney.
• 19:04
  SPEAKER_00: And then since then, they've only gone further in bed with Disney, so...
• 19:07
  SPEAKER_00: I feel like Disney definitely agrees that there's parallels there.
• 19:12
  SPEAKER_00: And then in this clip that I saw with Kristen Bell and Frozen,
• 19:17
  SPEAKER_00: the kids you see,
• 19:18
  SPEAKER_00: some of them are confused or not impressed,
• 19:21
  SPEAKER_00: whereas the adults are losing their minds over it.
• 19:25
  SPEAKER_00: And I think that's what strikes me about the Savannah Bananas is
• 19:28
  SPEAKER_00: the multi-generational aspect of it all,
• 19:31
  SPEAKER_00: where it's like, yes,
• 19:32
  SPEAKER_00: there's the kids,
• 19:33
  SPEAKER_00: but I also think that there's something there around it being a place for parents
• 19:38
  SPEAKER_00: to get bought in and also very much leading into nostalgia.
• 19:43
  SPEAKER_00: Because I feel like Frozen is now like a nostalgia thing.
• 19:47
  SPEAKER_00: So I feel like you saw a lot of the parents being way more excited.
• 19:49
  SPEAKER_00: Even if it's like that kid,
• 19:51
  SPEAKER_00: like nostalgia for when that kid who's now 13 was little,
• 19:54
  SPEAKER_00: like it's still very much a nostalgia play for the parents.
• 19:57
  SPEAKER_00: And so I think that that arena is perfect for nostalgia play specifically.
• 20:05
  SPEAKER_02: I couldn't agree more.
• 20:07
  SPEAKER_02: I mean, I think Person Bell is also like a...
• 20:12
  SPEAKER_02: She's sort of like a millennial poster child.
• 20:13
  SPEAKER_02: Like she's sort of like this woman who seems like she doesn't age kind of character.
• 20:18
  SPEAKER_02: She can also do anything.
• 20:21
  SPEAKER_02: Like she's a mom and she's like an actor,
• 20:25
  SPEAKER_02: a highly successful actress and she can sing and she's in a Disney movie.
• 20:29
  SPEAKER_02: But oh, she can sing live in a stadium too.
• 20:32
  SPEAKER_02: Like, okay,
• 20:33
  SPEAKER_02: you know,
• 20:34
  SPEAKER_02: so I can see why she would, people would geek out over her also like as an adult.
• 20:41
  SPEAKER_02: Yeah, I mean, Yes, Megan, to everything you were to say about Savannah Bananas and Disney,
• 20:48
  SPEAKER_02: I think I started going off on this before,
• 20:51
  SPEAKER_02: like, on our cup call, but I want to know what the Savannah Bananas strategy is.
• 20:57
  SPEAKER_02: Also, it's that I don't even know, like,
• 21:01
  SPEAKER_02: I feel like their strategy,
• 21:02
  SPEAKER_02: and this is something I've actually started thinking about with clients,
• 21:05
  SPEAKER_02: too, and this is, like, really, like, I think shifting strategy.
• 21:10
  SPEAKER_02: How I think about digital strategy, honestly.
• 21:12
  SPEAKER_02: It's always been a component, but now it's become the forefront, honestly.
• 21:15
  SPEAKER_02: And it's really leading with communities and audiences
• 21:21
  SPEAKER_02: and very specific groups around certain things.
• 21:26
  SPEAKER_02: And I think that is so evident in how the Savannah Bananas are evolving.
• 21:31
  SPEAKER_02: It's so smart.
• 21:34
  SPEAKER_02: Getting people into stadiums.
• 21:36
  SPEAKER_02: Okay.
• 21:36
  SPEAKER_02: So like check one, like, which is so hard.
• 21:38
  SPEAKER_02: Like, I mean,
• 21:38
  SPEAKER_02: even these major league baseball teams that are like, these are their home stadiums.
• 21:44
  SPEAKER_02: They can't always fill them.
• 21:46
  SPEAKER_02: Okay.
• 21:46
  SPEAKER_02: So the fact that Savannah Bananas can like fill a stadium is like insane.
• 21:51
  SPEAKER_02: But two, again, like when they hired Derek Lena, who is the Savannah Banana who can both
• 22:02
  SPEAKER_02: Who can both sing and play baseball?
• 22:06
  SPEAKER_02: And he was a Broadway star.
• 22:08
  SPEAKER_02: I mean, that completely changes that entertainment experience.
• 22:14
  SPEAKER_02: And if you look at any of their content, it's all so made for social media.
• 22:18
  SPEAKER_02: They have their social media star with Jackson Olsen.
• 22:22
  SPEAKER_02: Who has literally,
• 22:23
  SPEAKER_02: I don't know if this was intentional or if it's just how it's happened,
• 22:26
  SPEAKER_02: but he has been seeding Taylor Swift since the beginning.
• 22:29
  SPEAKER_00: He is literally Taylor Swift.
• 22:33
  SPEAKER_00: I think there was a time on TikTok where that was the secret to virality.
• 22:37
  SPEAKER_00: It was like the Swifties ran TikTok.
• 22:39
  SPEAKER_00: And if you did anything,
• 22:40
  SPEAKER_00: especially like if you were a man saying you like Taylor Swift,
• 22:43
  SPEAKER_00: everyone was like, yes, we love this.
• 22:45
  SPEAKER_00: He's really happy.
• 22:46
  SPEAKER_00: I found this.
• 22:47
  SPEAKER_02: 100%.
• 22:47
  SPEAKER_02: And he still runs with that.
• 22:49
  SPEAKER_02: Like, his walk-up song,
• 22:51
  SPEAKER_02: he has made Taylor Swift part of his identity,
• 22:54
  SPEAKER_02: and he is literally seeding the moment.
• 22:56
  SPEAKER_02: I mean, he has over a million followers on Instagram.
• 22:59
  SPEAKER_02: His girlfriend is Maggie Sajak,
• 23:01
  SPEAKER_02: so it's Pat Sajak's daughter,
• 23:03
  SPEAKER_02: who's also got sort of her own social following,
• 23:07
  SPEAKER_02: and he's going to be on Dancing with the Stars, Disney.
• 23:10
  SPEAKER_02: Like, he's also a Disney adult, so, like,
• 23:16
  SPEAKER_02: Where we have Jesse,
• 23:18
  SPEAKER_02: who has created Savannah Bananas,
• 23:20
  SPEAKER_02: Jackson is, like,
• 23:21
  SPEAKER_02: his player that is,
• 23:24
  SPEAKER_02: like, the physical representation of, like, connecting to Disney.
• 23:28
  SPEAKER_02: The model citizen.
• 23:30
  SPEAKER_02: Model citizen.
• 23:31
  SPEAKER_02: Exactly.
• 23:31
  SPEAKER_02: So, like,
• 23:32
  SPEAKER_02: whether or not it ever comes to fruition,
• 23:34
  SPEAKER_02: they have completely laid the groundwork for,
• 23:36
  SPEAKER_02: like, a Taylor Swift something with this.
• 23:39
  SPEAKER_01: Yeah.
• 23:40
  SPEAKER_02: There is,
• 23:40
  SPEAKER_02: I would make a very, like,
• 23:42
  SPEAKER_02: if they continue to do what they're doing right now,
• 23:45
  SPEAKER_02: There will be a moment where she sings at one of their games and it's going
• 23:50
  SPEAKER_02: to blow up everybody's minds.
• 23:52
  SPEAKER_00: I think something that people don't realize about celebrities is they're performers
• 23:56
  SPEAKER_00: and they love to perform.
• 23:59
  SPEAKER_00: I think part of why that video is going so viral is because you can tell
• 24:02
  SPEAKER_00: that Kristen Bell is loving the moment.
• 24:05
  SPEAKER_00: Because think about how often is she singing to a stadium of people like that
• 24:09
  SPEAKER_00: who are so excited and overjoyed to see her and she just gets to pop in
• 24:13
  SPEAKER_00: in normal clothes.
• 24:14
  SPEAKER_00: And not that it's just,
• 24:16
  SPEAKER_00: it was obviously amazing, but I think it's a very attractive press opportunity.
• 24:21
  SPEAKER_00: Whereas some of these other press opportunities, the ROI is there.
• 24:24
  SPEAKER_00: You can say this is going to go viral,
• 24:26
  SPEAKER_00: but in the room doing it, the celebrities are like, really?
• 24:29
  SPEAKER_00: I got to play this stupid game.
• 24:31
  SPEAKER_00: I got to eat these chicken wings.
• 24:32
  SPEAKER_00: Whereas this feels like something celebrities would actually be excited to do.
• 24:36
  SPEAKER_00: Totally.
• 24:38
  SPEAKER_02: Well, and I mean,
• 24:40
  SPEAKER_02: I think what's neat is that they're also building the case to build up
• 24:44
  SPEAKER_02: the other teams.
• 24:45
  SPEAKER_01: Like, okay, how hard is this?
• 24:47
  SPEAKER_02: Like, you find another one before, or you move them to other teams.
• 24:53
  SPEAKER_02: Like, you know, you get Derek completely, like, part of the establishment.
• 24:57
  SPEAKER_02: You get Jackson, and then, oops, he gets traded to the firemen.
• 25:01
  SPEAKER_02: You know, and then we're, like, building up.
• 25:04
  SPEAKER_02: An entire new roster.
• 25:07
  SPEAKER_02: It's the same idea of sports, but applied to other talent mediums.
• 25:14
  SPEAKER_02: You know what I mean?
• 25:15
  SPEAKER_02: Yeah.
• 25:15
  SPEAKER_02: And the limit does not exist.
• 25:18
  SPEAKER_02: Think about all of the different kinds of performers you can have out there.
• 25:22
  SPEAKER_02: Yeah.
• 25:30
  SPEAKER_00: Yeah, I think what you said,
• 25:31
  SPEAKER_00: though, is really interesting around like they're going for fandom specifically.
• 25:35
  SPEAKER_00: And right now they seem focused on Disney adults because something
• 25:38
  SPEAKER_00: that I'm running up against a lot when it comes
• 25:41
  SPEAKER_00: to audience selection is brands like, but we want to be for everyone.
• 25:45
  SPEAKER_00: And I think that they feel like catering to a specific fandom is kind of going
• 25:51
  SPEAKER_00: to alienate other fandoms.
• 25:53
  SPEAKER_00: But I don't know if that's the case.
• 25:55
  SPEAKER_00: What do you think?
• 25:59
  SPEAKER_02: I know.
• 26:01
  SPEAKER_02: I mean,
• 26:06
  SPEAKER_02: think we are this idea of like collabs, right?
• 26:11
  SPEAKER_02: Because that's really what it's collabs, but now it's on like a larger scale.
• 26:15
  SPEAKER_02: Okay.
• 26:17
  SPEAKER_02: I think it's still so new that I don't know.
• 26:21
  SPEAKER_02: I think like the more like the intrigue of it is too exciting right now
• 26:24
  SPEAKER_02: to like worry about Sort of turning one fandom off from the other.
• 26:30
  SPEAKER_02: And I feel like it's so few and far between that, like, I don't know.
• 26:37
  SPEAKER_02: I don't know.
• 26:38
  SPEAKER_02: I just feel like there's too much benefit and there's too much,
• 26:41
  SPEAKER_02: like, I feel like it's so new that I wouldn't get too worried about it.
• 26:47
  SPEAKER_02: I think I'm more excited about the actual, like,
• 26:49
  SPEAKER_02: creativity and,
• 26:50
  SPEAKER_02: like, what is that, like, experience like for the people attending, you know?
• 26:54
  SPEAKER_02: Yeah.
• 26:58
  SPEAKER_01: I experienced, like, more than people attending.
• 27:01
  SPEAKER_02: Oh, my God.
• 27:02
  SPEAKER_02: I'm hearing myself again.
• 27:04
  SPEAKER_02: Sorry.
• 27:05
  SPEAKER_02: I was just going to say, like,
• 27:07
  SPEAKER_02: another one that comes to mind,
• 27:08
  SPEAKER_02: I'm like, oh, my gosh, they could totally do, like, monster truck rallies.
• 27:11
  SPEAKER_02: They could do, like, WWE.
• 27:14
  SPEAKER_02: They could do, like, I mean, there's so much fun you could have with this.
• 27:19
  SPEAKER_02: Also, like,
• 27:21
  SPEAKER_02: I think if there's certain franchises that need, like,
• 27:27
  SPEAKER_02: Like a refreshment or a revival,
• 27:29
  SPEAKER_02: like, oh my God, like how about our old friend Cirque du Soleil?
• 27:33
  SPEAKER_02: You know, Cirque du Soleil or like,
• 27:36
  SPEAKER_02: you know,
• 27:39
  SPEAKER_02: like there's just so,
• 27:40
  SPEAKER_02: there's so many fun things you could think about,
• 27:42
  SPEAKER_02: especially because Savannah Bananas kind of have the magic right now.
• 27:47
  SPEAKER_02: And yeah, you're still right.
• 27:50
  SPEAKER_02: Oh my God,
• 27:51
  SPEAKER_02: like imagine if they planned it and you could buy a ticket
• 27:54
  SPEAKER_02: and you knew Kristen Bell was going to be there.
• 27:57
  SPEAKER_02: It would be insane.
• 28:00
  SPEAKER_00: I also think that when you do successfully activate in one of these fandoms
• 28:05
  SPEAKER_00: and they love it, that is what catapults you to the next echelon of internet frame.
• 28:10
  SPEAKER_00: So if you're really looking for internet breakthrough, that's a good strategy to do it.
• 28:15
  SPEAKER_00: Go all in on one fandom and then go viral within that fandom and then it breaks out
• 28:19
  SPEAKER_00: to the larger internet.
• 28:22
  SPEAKER_02: I think, I, like,
• 28:25
  SPEAKER_02: as of right now,
• 28:26
  SPEAKER_02: where I stand on the Samantha Nunes having,
• 28:28
  SPEAKER_02: again, the one game, they now televise it.
• 28:32
  SPEAKER_02: I mean, it's pretty well done, televised, too.
• 28:34
  SPEAKER_02: Like, you know,
• 28:36
  SPEAKER_02: I do think,
• 28:37
  SPEAKER_02: like, my thoughts, though, was, like, how are they going to keep this shit up?
• 28:43
  SPEAKER_02: And I can see it, like, I mean, it is pretty cool, but I do wonder, like, what is the
• 28:51
  SPEAKER_02: I don't know how they play.
• 28:53
  SPEAKER_02: I don't know if it's planned that someone wins.
• 28:58
  SPEAKER_01: They just announced today that they're doing the Banana Bowl,
• 29:03
  SPEAKER_01: which is like their championships, I guess.
• 29:08
  SPEAKER_01: I don't know.
• 29:09
  SPEAKER_01: I think it's in September.
• 29:10
  SPEAKER_01: They're doing it in D.C.
• 29:12
  SPEAKER_01: and it'll be like six games and tickets are being sold via a lottery system,
• 29:18
  SPEAKER_01: which I thought was interesting because there was such high demand for it.
• 29:22
  SPEAKER_02: Well, they're trying to try to keep it theoretically like priced.
• 29:28
  SPEAKER_02: I mean, it would be so smart again if like it'd be cool
• 29:31
  SPEAKER_02: if like Ticketmaster really like murdered them in like a meaningful way
• 29:35
  SPEAKER_02: and like Made sure that they didn't get scalped and all of that.
• 29:40
  SPEAKER_02: But the problem is that it is so hard to get a ticket.
• 29:43
  SPEAKER_02: Like, it's very hard to do it.
• 29:48
  SPEAKER_00: I mean, I want someone to do a study of, like, what turns a kid into a fan.
• 29:53
  SPEAKER_00: Because, like, I feel like that's the answer here.
• 29:55
  SPEAKER_00: Of, like,
• 29:55
  SPEAKER_00: what are the beats that, like,
• 29:57
  SPEAKER_00: go from, like, oh,
• 29:58
  SPEAKER_00: this is something I'm interested in to, like,
• 30:00
  SPEAKER_00: this is something I care about and, like,
• 30:01
  SPEAKER_00: becomes part of my life and a tradition and, like,
• 30:05
  SPEAKER_00: I don't have like the answers and like I can kind of point to
• 30:07
  SPEAKER_00: the things like I feel like they need to get into merch and like that needs
• 30:11
  SPEAKER_00: to be something like I feel like they are like collecting cards like baseball cards
• 30:15
  SPEAKER_00: but more like Pokemon style.
• 30:17
  SPEAKER_02: Their merch game is pretty good and I will say like you know we played the coconuts
• 30:21
  SPEAKER_02: which on the game we went to and like I was like oh my god I'm more of a fan of
• 30:25
  SPEAKER_02: the coconuts than this fan of bananas because it's like beach and like fun
• 30:30
  SPEAKER_02: and whatnot but yeah like
• 30:32
  SPEAKER_02: you're right I think what I mean,
• 30:36
  SPEAKER_02: clearly what they're doing is that they're building out personalities on all
• 30:42
  SPEAKER_02: the teams.
• 30:42
  SPEAKER_02: It's like the Kardashian method.
• 30:43
  SPEAKER_02: Like they're building out people who have their own social media followings and
• 30:47
  SPEAKER_02: that they're very visually identifiable and they have like a shtick that they do,
• 30:53
  SPEAKER_02: right?
• 30:54
  SPEAKER_02: Like there's one player on the Bananas, KJ,
• 31:00
  SPEAKER_02: and he's definitely like,
• 31:02
  SPEAKER_02: it was totally like, He's being positioned as another Jackson Olsen, kind of.
• 31:08
  SPEAKER_02: And so they do tons of collabs together, those two.
• 31:11
  SPEAKER_02: And even when he comes up to play, it's a lot of audio repetition.
• 31:15
  SPEAKER_02: And it's all through their walk-up songs, right?
• 31:19
  SPEAKER_02: And they do this thing and they go, hey, KJ.
• 31:22
  SPEAKER_02: So then it's stuck in your head.
• 31:24
  SPEAKER_02: It's this earworm.
• 31:25
  SPEAKER_02: And then suddenly I'm going to follow KJ on Instagram while I'm at the game.
• 31:29
  SPEAKER_02: And now I'm following him and I know he has a new girlfriend.
• 31:32
  SPEAKER_02: It's this whole thing.
• 31:34
  SPEAKER_02: So you get caught up into, like,
• 31:35
  SPEAKER_02: it's almost like the sports-ish of it, like, because they're all sort of already.
• 31:40
  SPEAKER_02: The players are, like, it's interesting.
• 31:46
  SPEAKER_02: Like, I wonder what their social media contracts are.
• 31:47
  SPEAKER_02: It's probably, like,
• 31:49
  SPEAKER_02: a next evolution of,
• 31:51
  SPEAKER_02: like, what the Bravo fandom has, like, Sort of established, right?
• 31:56
  SPEAKER_02: It's like another, like, I'm sure if you sign on, you're supposed to post on Instagram often.
• 32:02
  SPEAKER_02: And, like,
• 32:02
  SPEAKER_02: they probably have consultants and all the stuff that,
• 32:04
  SPEAKER_02: like, help you come up with content.
• 32:07
  SPEAKER_02: And they help you post.
• 32:08
  SPEAKER_02: And they, like, do all the stuff.
• 32:09
  SPEAKER_02: Because it's such a huge component of the machine of what this amount of pictures are.
• 32:13
  SPEAKER_02: And that's how the parents are,
• 32:15
  SPEAKER_02: like, people do what they do when they take their kids to the games.
• 32:18
  SPEAKER_02: Like, the parents are becoming the fans first.
• 32:21
  SPEAKER_02: And in, like,
• 32:23
  SPEAKER_02: Outside of just the games themselves,
• 32:24
  SPEAKER_02: it's like a huge part of this is like they're,
• 32:27
  SPEAKER_02: you know, they're multimedia stars, essentially.
• 32:31
  SPEAKER_02: I
• 32:34
  SPEAKER_02: think you're right in that where it gets unclear for me is that if you were,
• 32:42
  SPEAKER_02: where's the line between a fan of like a performance versus I'm going to follow
• 32:50
  SPEAKER_02: a team to see how they do.
• 32:53
  SPEAKER_02: Because it's really, like,
• 32:54
  SPEAKER_02: blurred lines of, like,
• 32:56
  SPEAKER_02: this is entertainment,
• 32:57
  SPEAKER_02: and I'm going to a show,
• 32:58
  SPEAKER_02: and I'm going to go do this, versus, like,
• 33:02
  SPEAKER_02: a team is in a serious competition,
• 33:05
  SPEAKER_02: and there's,
• 33:06
  SPEAKER_02: you know, physical components to this, and, like, they might win or lose.
• 33:12
  SPEAKER_02: I think right now, I'm going to do it.
• 33:17
  SPEAKER_02: I think right now,
• 33:19
  SPEAKER_02: In the creation of this IP,
• 33:22
  SPEAKER_02: I think that they are building it up to something that will change.
• 33:27
  SPEAKER_02: And I suspect because they do hire people who are actual like athletes, like, right?
• 33:34
  SPEAKER_02: Like they're not just Like they're not just like,
• 33:38
  SPEAKER_02: you know, again, gymnasts that are doing stuff.
• 33:41
  SPEAKER_02: Like they're actual people who have come through baseball.
• 33:44
  SPEAKER_02: I think because they're doing that,
• 33:46
  SPEAKER_02: I think that they're building the case and they're building up the fandoms
• 33:49
  SPEAKER_02: and awareness of all of the teams enough so that there are people that will pay
• 33:53
  SPEAKER_02: to go and see these other teams that are not Savannah Bananas.
• 33:56
  SPEAKER_02: So I hope that it really does become like a sports thing.
• 34:00
  SPEAKER_02: Like I think it's really neat,
• 34:01
  SPEAKER_02: this idea of like, oh my God, you can learn how to do a backflip and catch a ball.
• 34:04
  SPEAKER_02: Like that's pretty neat.
• 34:07
  SPEAKER_02: I don't know.
• 34:13
  SPEAKER_01: Yeah, I think like building real stakes.
• 34:16
  SPEAKER_01: I don't know how they'll do that
• 34:18
  SPEAKER_01: or if it's possible really to get beyond like
• 34:22
  SPEAKER_01: the gimmick of it all.
• 34:24
  SPEAKER_01: They're trying to expand.
• 34:25
  SPEAKER_01: They recently introduced like a female.
• 34:27
  SPEAKER_01: She's like Princess Banana or something.
• 34:30
  SPEAKER_01: And it's definitely for like the little sisters that are She's dragged to games.
• 34:36
  SPEAKER_01: I think she starts all the games.
• 34:38
  SPEAKER_01: Yeah, I know.
• 34:39
  SPEAKER_01: She's like a yellow Princess Belle dress.
• 34:46
  SPEAKER_01: I saw a video where she was performing a duet with Derek, the Broadway guy.
• 34:54
  SPEAKER_01: She has an amazing voice, but it's definitely...
• 34:57
  SPEAKER_01: They're like, okay, we...
• 35:00
  SPEAKER_01: We have all the bells and whistles for the little boys.
• 35:06
  SPEAKER_01: And how do we get the little girls?
• 35:09
  SPEAKER_01: There's a lot of players that are women, too, now.
• 35:11
  SPEAKER_02: Like, there are, like, Savannah, I don't know.
• 35:14
  SPEAKER_02: I think on the actual Savannah Vanas,
• 35:16
  SPEAKER_02: I think that there are at least one woman on the team who were,
• 35:20
  SPEAKER_02: like, professional softball players.
• 35:23
  SPEAKER_02: And then I know Coconuts has that, too.
• 35:25
  SPEAKER_02: So it is definitely...
• 35:29
  SPEAKER_02: Evolving with women in mind, 100%.
• 35:35
  SPEAKER_00: I feel like they have to think about the stakes to what you're saying,
• 35:38
  SPEAKER_00: Emma, not being competition or the sport element of it.
• 35:44
  SPEAKER_00: That is kind of the container, but I don't think that's where the stakes are going to come from.
• 35:48
  SPEAKER_00: And earlier, Melissa, you mentioned dance.
• 35:50
  SPEAKER_00: I feel like they almost need to take more cues from that.
• 35:54
  SPEAKER_00: I feel like they've got all the cues they can take from baseball.
• 35:57
  SPEAKER_00: Now they need to look at a dance competition.
• 36:00
  SPEAKER_00: And I was thinking about last season of Dancing with the Stars, which was huge.
• 36:03
  SPEAKER_00: And Melissa,
• 36:04
  SPEAKER_00: you clocked early that it was going to be like,
• 36:06
  SPEAKER_00: you were like, there's something different about this season.
• 36:08
  SPEAKER_00: I don't know.
• 36:08
  SPEAKER_00: And then it was like the hugest season ever.
• 36:10
  SPEAKER_00: And I feel like part of it was that Alex Earl really wanted to win.
• 36:14
  SPEAKER_00: Like we saw Alex like genuinely wanted to win.
• 36:16
  SPEAKER_00: And now like looking back,
• 36:17
  SPEAKER_00: I can see that she was like kind of in a rough moment in her life where she needed
• 36:21
  SPEAKER_00: a win.
• 36:22
  SPEAKER_00: And that's where that came from.
• 36:23
  SPEAKER_00: But I feel like that was this, that she brought those stakes.
• 36:26
  SPEAKER_00: Like it wasn't just like, Oh, it's a competition.
• 36:29
  SPEAKER_00: The stakes came from like us being invested in this influencer who wanted something
• 36:34
  SPEAKER_00: that she wasn't able to get just by buying it like she does everything else.
• 36:37
  SPEAKER_00: And so I feel like the Savannah and Bananas need to think about what are their stakes?
• 36:42
  SPEAKER_00: What is here for these players that they need to get more than,
• 36:45
  SPEAKER_00: and I don't know, there's something there that they need to figure out.
• 36:48
  SPEAKER_01: I feel like they will.
• 36:49
  SPEAKER_01: I totally agree.
• 36:50
  SPEAKER_01: That's like what WWE does.
• 36:52
  SPEAKER_01: I feel like it's like the personal relationships are
• 36:56
  SPEAKER_02: the stakes.
• 36:58
  SPEAKER_01: And, like, the interpersonal drama, even though it's all, you know, manufactured and scripted.
• 37:04
  SPEAKER_01: And, like, the wrestling is secondary.
• 37:07
  SPEAKER_01: I remember I was, like, trying to follow it for a bit.
• 37:10
  SPEAKER_01: And, like, it makes no sense.
• 37:12
  SPEAKER_01: Like, who gets those, like...
• 37:15
  SPEAKER_01: The wrestling aspect of it makes no sense,
• 37:18
  SPEAKER_01: but they have clear storylines with each of the characters that continue on week
• 37:25
  SPEAKER_01: to week.
• 37:26
  SPEAKER_01: And then they also have it playing out on social media in between.
• 37:29
  SPEAKER_01: So yeah, I feel like there's something there they could do.
• 37:36
  SPEAKER_01: I agree.
• 37:38
  SPEAKER_01: To your point,
• 37:39
  SPEAKER_01: Melissa, about,
• 37:39
  SPEAKER_01: like, competition, they should have, like, similar to, like, what Cat's Eye did.
• 37:43
  SPEAKER_01: Like, they should document the,
• 37:45
  SPEAKER_01: like, bringing on of new players and have, like, audience voting and all of that.
• 37:52
  SPEAKER_01: That's what they should do.
• 37:53
  SPEAKER_00: They definitely should.
• 37:54
  SPEAKER_02: Million dollar idea.
• 37:59
  SPEAKER_02: That is so interesting.
• 38:00
  SPEAKER_02: I remember, I agree with you, and it was interesting.
• 38:03
  SPEAKER_02: When we went down to San Diego
• 38:06
  SPEAKER_02: for this whole thing,
• 38:08
  SPEAKER_02: we were at the Dell, which is like this kind of well-known San Diego hotel.
• 38:15
  SPEAKER_02: And a couple of the moms,
• 38:17
  SPEAKER_02: there were like some older moms there,
• 38:19
  SPEAKER_02: and they were all there to support their mom,
• 38:23
  SPEAKER_02: friend, son, who was a new pitcher for the coconuts.
• 38:27
  SPEAKER_01: And we were like, oh my God, how did he get on that?
• 38:30
  SPEAKER_01: How did he do it?
• 38:33
  SPEAKER_02: She was like,
• 38:35
  SPEAKER_02: he was actually like coaching and like helping people with pitching
• 38:38
  SPEAKER_02: and he thought he was going to be too old.
• 38:39
  SPEAKER_02: He's like too old to be a player, but he played in college.
• 38:43
  SPEAKER_02: And there were like hundreds of people that showed up for this tryout.
• 38:46
  SPEAKER_02: And like, I don't know if it was like Savannah Bananas, but like it was like whatever it was.
• 38:53
  SPEAKER_02: She was like, I don't know.
• 38:55
  SPEAKER_02: I think that everyone just kind of rallied around him and they were like, you should just do it.
• 38:58
  SPEAKER_02: Because there are, I think that they also have like older players too.
• 39:01
  SPEAKER_02: Like it's supposed to break down, I think like all expectations.
• 39:05
  SPEAKER_02: You know, you can be older, you can be on stilts, you can be like a woman, you know, whatever.
• 39:09
  SPEAKER_02: You can do all, like it's like open to everybody kind of thing.
• 39:14
  SPEAKER_02: But I think you're right.
• 39:15
  SPEAKER_02: Like both of you are so right.
• 39:16
  SPEAKER_02: Like a million dollar idea, Emma.
• 39:19
  SPEAKER_02: And like,
• 39:21
  SPEAKER_02: I just feel like for this to have longevity,
• 39:23
  SPEAKER_02: it has to have like a real competition to it.
• 39:49
  SPEAKER_02: And I feel like I so badly want it to be, like, an athletic thing.
• 39:53
  SPEAKER_02: Like, I want it to be real baseball.
• 39:55
  SPEAKER_02: You know, I don't know.
• 39:58
  SPEAKER_02: But I guess we'll see.
• 40:01
  SPEAKER_01: Yeah, it'll be interesting to see how their, like,
• 40:03
  SPEAKER_01: first championship goes and how they navigate that,
• 40:07
  SPEAKER_01: like, the competition within that.
• 40:10
  SPEAKER_01: But yeah,
• 40:10
  SPEAKER_01: I feel like we're just going to see more and more,
• 40:13
  SPEAKER_01: like, celebs at their games going forward.
• 40:18
  SPEAKER_01: So yeah, it'll be very interesting to see how it goes.
• 40:22
  SPEAKER_01: But thank you guys.
• 40:23
  SPEAKER_01: Fun combo as always.
• 40:26
  SPEAKER_01: Thank you guys.
• 40:26
  SPEAKER_01: Thank you so much.
• 40:28
  SPEAKER_01: Talk to you later.
• 40:29
  SPEAKER_02: Bye.
• 40:29
  SPEAKER_02: Bye.