Latest / Uphoff on Media Podcast
Twenty Years of Transformation-And We're Just Getting Started
I launched the original “Uphoff on Media” blog back in 2006, and I’d love to tell you it was born from some grand vision about the future of digital publishing. It wasn’t. I was running UBM TechWeb, and I needed to convince a building full of journalists and editors that blogging wasn’t a passing fad — that they should embrace the format and make it part of how they connected with their audiences. The problem was, none of them were going to take blogging advice from a “suit.” So I did what any self-respecting business-side exec would do when trying to earn credibility with a newsroom: I…
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