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Lawyers’ Super Bowl Advertising Playbook
The Super Bowl isn’t just about football and bean dip, it’s about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game.
But first, the guys challenge Kevin O’Keefe’s latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room for both reputation and relationship building? And what about old fashioned marketing and advertising?
But on to lawyer Super Bowl ads. The trend started with an absolutely “batsh*t crazy” 2014 ad by personal injury attorney Jamie Casino; a spot…
The skinny
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