Latest / The Parent Tap / The 67-Day Rule of Building Self-Motivated Habits
Transcript
- 0:00SPEAKER_00: And the principal introduces me.
- 0:01SPEAKER_00: He's like, and now for the next hour, Dr.
- 0:04SPEAKER_00: Brussel is going to teach us the three secrets to reading better.
- 0:08SPEAKER_00: Ryan, nobody's told me I'm speaking and I have no such speech, but I got 5,000 kids.
- 0:14SPEAKER_00: I got media there.
- 0:16SPEAKER_00: Fortunately, it was India, so I got to speak a little bit slower.
- 0:18SPEAKER_00: So I look at the kids.
- 0:19SPEAKER_00: I'm like, Today I am going to teach you the three secrets to reading better.
- 0:27SPEAKER_00: Who wants to learn the three secrets to reading better?
- 0:32SPEAKER_00: And the kids are going crazy.
- 0:33SPEAKER_00: And in my head, I'm like, what the heck are the three secrets to reading better?
- 0:36SPEAKER_00: And basically within 30 seconds, I put together a one-hour presentation that I delivered to the kids.
- 0:41SPEAKER_02: Guess is Danny Bressall, and he went from managing classrooms in South Central LA to delivering over 3,500 keynotes to top-tier executives.
- 0:51SPEAKER_02: That's wild, man.
- 0:53SPEAKER_02: So you've seen communication at its most chaotic and at obviously the most corporate as well.
- 0:59SPEAKER_02: So when an exhausted parent is staring down a defiant kid who completely refuses to listen, what do you think the biggest single communication failure is going on in that scenario?
- 1:11SPEAKER_02: Oh wow, you're starting off hot.
- 1:14SPEAKER_00: Well, okay, Ryan.
- 1:15SPEAKER_00: Well, I mean, I if you ever want a kid to do something, tell them not to do it.
- 1:19SPEAKER_00: That's what I've learned long ago.
- 1:21SPEAKER_00: And most of us, I mean, I love working with parents because, you know, it was either uh Socrates or Keanu Reese who once said, You license a fish, or license to drive a car, but any idiot can become a parent.
- 1:34SPEAKER_00: Well, now that I've been become a parent, that's true.
- 1:37SPEAKER_00: But in defense of parents, nobody gives you a manual at the hospital.
- 1:41SPEAKER_00: And I was very blessed to be a teacher of all ages and learning the psychology of kids.
- 1:47SPEAKER_00: What I I really learned is kids want attention, and kids definitely want to impress you.
- 1:54SPEAKER_00: And you know, and kids have a lot of stuff going on all the time.
- 1:58SPEAKER_00: And so I had a little bit of empathy for them.
- 2:00SPEAKER_00: There's a lot of things being thrown at.
- 2:02SPEAKER_00: I mean, and all of us, whatever age you are, you had something in your time period.
- 2:07SPEAKER_00: But today's kids, I'm like, wow, they're having to deal with social media and AI and all kinds of things.
- 2:13SPEAKER_00: And so I had a lot of empathy for them.
- 2:15SPEAKER_00: So try and try and see it from the kids' point of view.
- 2:17SPEAKER_00: That's a long answer to your Yeah, I know that that I appreciate that.
- 2:20SPEAKER_02: And I know it's kind of a loaded question for sure.
- 2:22SPEAKER_02: And like you said, we're starting hot, just trying to like get into it.
- 2:25SPEAKER_02: And you know, just these are you know, these are not easy questions, maybe not typical, but I that's kind of where I like to go with it.
- 2:30SPEAKER_02: As like, I'm trying to you utilize your expertise.
- 2:33SPEAKER_02: So I'm like, let's bring it into the household, let's see how we can implement that practice, you know, that you use with the corporate world and you know, with with the household.
- 2:42SPEAKER_02: And I know it's difficult with kids because, like you said, they're up against it, they're going through stuff that we could only imagine having in that that age group.
- 2:51SPEAKER_02: So, you know, so uh my next question.
- 2:53SPEAKER_02: So I every high performing parent wants their kid to be a reader, but it usually turns into a nightly battle of the wheels against you know, against the technology that's out there.
- 3:02SPEAKER_02: So you you know, you focus on the connection between reading mastery and success.
- 3:07SPEAKER_02: So what is the actual operational system a parent needs to deploy to build deep self-sustaining learning habits in their kids?
- 3:16SPEAKER_00: Yeah, so that's there's all kinds of things.
- 3:18SPEAKER_00: I I have to go through a lot of parts of that question.
- 3:20SPEAKER_00: And so I was in India in 2018, right?
- 3:24SPEAKER_00: I'll give you a story, and I was just touring schools, and I went to one school, and this principal opened up a door, and there's 5,000 kids in an auditorium, 20 newspapers and five TV stations that went out to 1.5 billion billion people.
- 3:39SPEAKER_00: And now I have a company based on that called the Reading Habit.
- 3:42SPEAKER_00: And basically the reading habit is a program that shows parents how to get their kids to read more, read better, and most importantly, to love reading because I find schools do an adequate job of teaching kids how to read.
- 3:56SPEAKER_00: But the question I always ask people is what good is it teaching a kid how to read if they never want to read?
- 4:00SPEAKER_00: I teach kids why to read because I've never had to tell a kid go turn on the TV.
- 4:04SPEAKER_00: I've never had to tell a kid go play a video game.
- 4:07SPEAKER_00: And I never want to have to tell a kid go read.
- 4:09SPEAKER_00: I want them to choose to do it because they enjoy it.
- 4:11SPEAKER_00: And there's simple strategies I share with parents to show them ways to get their kids to read.
- 4:17SPEAKER_00: And so the two numbers I want your audience to remember are 67 and 20.
- 4:22SPEAKER_00: So a lot of people say it takes 21 days to uh develop a habit.
- 4:27SPEAKER_00: And to those people, I say, show me the research on that.
- 4:29SPEAKER_00: It's a completely fabricated number.
- 4:31SPEAKER_00: I know exactly where the number comes from.
- 4:33SPEAKER_00: It comes from a great book written in 1960 called Psycho Cybernetics by Dr.
- 4:37SPEAKER_00: Maxwell Maltz.
- 4:39SPEAKER_00: Dr.
- 4:39SPEAKER_00: Maltz was a plastic surgeon, and in the preface to the book, he made the observation that it took about 21 days for most of his patients to get used to their new faces.
- 4:49SPEAKER_00: Well, a lot of personal development and self-help gurus, a lot of people I respect, by the way, they started telling people it takes 21 days to create a habit.
- 4:58SPEAKER_00: That number is completely fabricated based on no research whatsoever.
- 5:02SPEAKER_00: So in 2009, researchers at the University of London did a habit formation study, and they determined it takes anywhere from 18 to 254 days to change a habit, and the average is 66 days.
- 5:15SPEAKER_00: Well, I don't like the number 66, so I threw in a bonus day.
- 5:18SPEAKER_00: 67, 67 days to change a habit.
- 5:21SPEAKER_00: It depends on the habit you're trying to form.
- 5:23SPEAKER_00: So, for example, if you want to drink a glass of water before breakfast, that might be 18 days to make that into a habit.
- 5:29SPEAKER_00: But if you want to quit smoking, that could take 254 days.
- 5:33SPEAKER_00: And here's why that's important, Ryan.
- 5:35SPEAKER_00: Let's say you go on a diet and follow it religiously for 21 days, and on day 22 you fall off the wagon.
- 5:41SPEAKER_00: You blame yourself.
- 5:42SPEAKER_00: Well, that's wrong because the research shows at least it takes at least three times that long to formulate a habit.
- 5:48SPEAKER_00: And so my program is designed to help parents get their kids reading more and reading better and loving reading within just a little bit over two months.
- 5:56SPEAKER_00: Now the second number is 20.
- 5:58SPEAKER_00: So researchers were looking at habits of successful students worldwide, and they found something that startled them.
- 6:05SPEAKER_00: They're like, it can't be this easy.
- 6:07SPEAKER_00: It was the number of minutes spent reading outside of school.
- 6:10SPEAKER_00: They looked at the low kids, the average kids, the high kids.
- 6:13SPEAKER_00: So they started with low kids, the 20th percentile, F students, your WORF students.
- 6:18SPEAKER_00: They found that those students averaged less than a minute a day reading outside of school.
- 6:22SPEAKER_00: That didn't surprise anybody.
- 6:24SPEAKER_00: That's probably why they're at the bottom of the class.
- 6:26SPEAKER_00: The next number startled the researchers.
- 6:28SPEAKER_00: The middle of the class, the 70s percentile, C students, average students, they average 9.6 minutes a day reading outside of school.
- 6:37SPEAKER_00: And so when I'm doing a live training with parents, this is when the room gets real quiet, and the first parent raises their hand and says, Wait a sec, are you saying if I can get my kid to read 10 minutes a day at home, I can take him from an F to a C?
- 6:49SPEAKER_00: That's exactly what I'm saying.
- 6:51SPEAKER_00: There's a lot of research to support this.
- 6:53SPEAKER_00: But the third number completely startled the researchers.
- 6:57SPEAKER_00: 90th percentile, A minus students, some of your best students, are they spending three hours a day reading outside of school?
- 7:04SPEAKER_00: No.
- 7:05SPEAKER_00: Are they spending one hour a day reading outside of school?
- 7:08SPEAKER_00: No.
- 7:08SPEAKER_00: The average is just over 20 minutes a day.
- 7:11SPEAKER_00: 20 minutes a day.
- 7:12SPEAKER_00: That's what I'm trying to teach parents to do.
- 7:14SPEAKER_00: How can we get your kids reading 20 minutes a day at home?
- 7:17SPEAKER_00: And two things you need to know.
- 7:19SPEAKER_00: First of all, the numbers don't be, the minutes don't have to be consecutive.
- 7:22SPEAKER_00: So you can do three minutes here, five minutes there.
- 7:24SPEAKER_00: Second of all, being read aloud to is just as effective as reading on your own.
- 7:28SPEAKER_00: So I tell parents if it takes you 10 minutes to drive your kid to and from school each day.
- 7:33SPEAKER_00: You can cover the 20 minutes just going back and forth to school if you put in an audio book.
- 7:38SPEAKER_00: And so I'm not a person that actually freaks out about technology.
- 7:42SPEAKER_00: I think that's the wrong way to look at this, is also addressing another part you were saying, is technology should be embraced.
- 7:47SPEAKER_00: I'm always trying to figure out how I can use technology to work for me.
- 7:51SPEAKER_00: So I'll give you a strategy, I'd give parents all the time.
- 7:53SPEAKER_00: President Bush Sr.
- 7:55SPEAKER_00: in 1993 signed a very important law in this country that said every television set sold in America has to have closed captioning.
- 8:03SPEAKER_00: So one of the simple strategies I teach parents is turn on the closed captioning on the TV.
- 8:07SPEAKER_00: And parents always say, Well, wait a sec, if the show's in English and the subtitles aren't English, what good does that do?
- 8:13SPEAKER_00: I'm like, well, that's a fair point.
- 8:14SPEAKER_00: Let me make a point.
- 8:16SPEAKER_00: Have you ever watched a show with subtitles and not looked at the subtitles?
- 8:19SPEAKER_00: It's actually very difficult to do.
- 8:21SPEAKER_00: Your brain is actually triggered to look at the text, and there's research to support this.
- 8:25SPEAKER_00: If you look at test scores, reading test scores around the world, the more kids watch TV, the lower their reading scores are in every single country on the planet except for one.
- 8:34SPEAKER_00: The country where kids watch the most TV also has the highest reading scores in the world.
- 8:39SPEAKER_00: It's Finland.
- 8:40SPEAKER_00: And people always ask, well, how can that be?
- 8:42SPEAKER_00: I'm like, well, because they make really bad TV shows in Finland.
- 8:46SPEAKER_00: And so what they do is they import all these old American sit-towns, Good Times and Welcome Back Goddard and Happy Days.
- 8:52SPEAKER_00: They subtitle them and finish the kids are reading all the time.
- 8:55SPEAKER_00: So that's a simple strategy to get your kid reading every single day.
- 8:59SPEAKER_00: And so I'm a big believer in how do we take the technology and embrace it.
- 9:03SPEAKER_00: Don't act like it doesn't exist.
- 9:04SPEAKER_00: So that's a very long answer to your very short question.
- 9:06SPEAKER_02: Yeah, no, sorry, sorry to cut you off there.
- 9:08SPEAKER_02: I love that approach because I personally we we always have the closed captionings on because I have a two-year-old and a five-year-old.
- 9:14SPEAKER_02: So the last five years has been really chaotic, really noisy.
- 9:18SPEAKER_02: You know, we have dogs barking in the background.
- 9:20SPEAKER_02: We so we can't really follow a show if we're watching it because of that.
- 9:24SPEAKER_02: So I've learned to like do that, but I I pick up so much more because of the text on the screen.
- 9:30SPEAKER_02: So that's a good that's a great tip to know.
- 9:32SPEAKER_02: Like kids, you know, when my five-year-old is not quite reading yet, but when she gets to that stage, you know, if we have the TV on and she's at least being able to read along or follow along.
- 9:42SPEAKER_02: And and also to know that only 20 minutes of reading a night can make such a huge impact.
- 9:49SPEAKER_02: I think some of us are so overwhelmed and stressed, thinking, like, oh, when am I gonna have time to, you know, get them to sit down to read?
- 9:56SPEAKER_02: And then how am I gonna do this?
- 9:57SPEAKER_02: And like, so you really just laid out a really simple, effective strategy of how we can, you know, not fight technology, but kind of use it to help students or not not students, but our kids to really embrace reading and and like you said, getting getting that buy-in, I think it's like you know, whenever you you know, you force the kid to do something, they don't want to do it, you know, just like with us as a pa as adults, like, you know, when my job tells me you have, you know, you have to do a time card or whatever, I'm like, ugh, why?
- 10:25SPEAKER_02: You know what I mean?
- 10:26SPEAKER_02: Like, I I you know, nobody wants to be told to do something.
- 10:29SPEAKER_02: So, man, I think that that's a super important approach and strategy.
- 10:33SPEAKER_02: And it's something simple we can tweak into our daily routine.
- 10:36SPEAKER_02: Like, you know, for bedtime, is just you know, going from one minute to 10 minutes to 20 minutes and seeing that the correlation there is just that that their grades are gonna, you know, their reading grades are gonna really go through the roof because of that.
- 10:50SPEAKER_02: Um Yeah.
- 10:52SPEAKER_00: Well, and more importantly, it's self-motivation.
- 10:55SPEAKER_00: That's the most important thing, is I want the kids to actually I I want kids to find reading, that to discover on their own that reading is fun.
- 11:02SPEAKER_00: I mean, if you have a two-year-old, a five-year-old, one of the strategies I did with my own three children very early on is I believe the television's here to stay, and I have never had a problem with the kids watching TV.
- 11:14SPEAKER_00: But ever since they were little, they knew the price of admission was they had to bring me something to read.
- 11:19SPEAKER_00: And so when my kids were your kids' age, they'd bring me a picture book and we'd go through the picture book and we read that, and then they could turn on the TV.
- 11:26SPEAKER_00: Now my kids are all older, and they'll usually bring me their iPad, and we'll read like a story on the iPad, and then they turn on the TV.
- 11:33SPEAKER_00: It became a habit.
- 11:34SPEAKER_00: That's what we're trying to do is to formulate a habit.
- 11:36SPEAKER_00: The other thing I do with all of my kids and my wife is I have book dates.
- 11:41SPEAKER_00: And so all of them have different interests.
- 11:43SPEAKER_00: So my oldest daughter, she's in the Game of Thrones, and so she and I have been reading Song of Fire and Ice by George R.R.
- 11:50SPEAKER_00: Martin.
- 11:51SPEAKER_00: I'm not thrilled by the vocabulary in the book in some of the situations, but that's what turned her on.
- 11:56SPEAKER_00: So we'll read that together.
- 11:58SPEAKER_00: My son liked anything to do with war, and we had just watched the movie Master and Commander.
- 12:03SPEAKER_00: We loved it, and so we're reading aloud Master and Commander by Patrick O'Brien and Ryan.
- 12:08SPEAKER_00: I had no idea how stupid I was because I literally have to get my dictionary out three or four times per page of reading that book.
- 12:17SPEAKER_00: And then finally, my youngest daughter, she's into literature, and so we read aloud The Great Gatsby, which I hate the book.
- 12:25SPEAKER_00: I've I've never liked the story, but after reading it aloud with her, I I realize well, Scott Fitzgerald, he was decent at writing a sentence or two.
- 12:34SPEAKER_00: And then my wife, we're reading actually this charming series of books by this woman, Beth Brower, called The Unselected Journals of Emma M.
- 12:42SPEAKER_00: Lyon.
- 12:42SPEAKER_00: I have no idea why Reesh Witherspoon hasn't bought the rights to this.
- 12:45SPEAKER_00: But by by doing that, I'm creating alone time with each of them.
- 12:49SPEAKER_00: It's a date, and what what's happening is they're associating reading with pleasure and and time with dad.
- 12:56SPEAKER_00: And so this is a pretty simple strategy.
- 12:58SPEAKER_02: Oh man, I love that.
- 12:59SPEAKER_02: It's it's like I hate reading personally, like because I grew up like being forced to read, and I'm not picking the books that I'm reading.
- 13:06SPEAKER_02: And so you're really adopting, you're tailoring it to their specific interests and likes.
- 13:11SPEAKER_02: And you know, you're you're again the association of, oh, this is dad time, one-on-one, dad time.
- 13:16SPEAKER_02: And so that is that's a super awesome technique that I'm gonna utilize with my kids when they, you know, kind of get a little bit older and can read.
- 13:24SPEAKER_02: You know, and and one thing also I wanted to touch on is a 67-day for making habits.
- 13:30SPEAKER_02: I like honestly, I did think it was three weeks, and you you mentioned the weight loss thing, and I'm kind of I've been trying to kind of lose weight here for about a year.
- 13:37SPEAKER_02: I'm hitting 40, and I'm like, this is not as easy as it used to be.
- 13:40SPEAKER_02: But and and so that that does give me a little bit of like understanding of like, oh wait, if this does take longer than 21 days to really get down.
- 13:48SPEAKER_02: And you know, it could it could take longer, you know, I suppose.
- 13:51SPEAKER_02: Like you said, if it's something simple like drinking water in the morning, it might be 18, but yeah, going all the way up to you know, 67.
- 13:59SPEAKER_02: That makes a lot a lot of sense to me.
- 14:00SPEAKER_02: So I would just wanted to call that out too.
- 14:02SPEAKER_02: And I wanted to touch on the Paul Harvey hijack that that I did some research on that that I hear that you do.
- 14:09SPEAKER_02: So how do you how do you kind of use that Paul Harvey hijack and then you know get your kids to buy into that using your corporate storytelling framework?
- 14:18SPEAKER_00: I taught all ages, from preschoolers all the way up to rocket scientists.
- 14:22SPEAKER_00: And I always tell people what works with older students does not necessarily work with kindergartners, but what works with kindergartners works with all age levels, even corporate executives.
- 14:32SPEAKER_00: When I was teaching middle school, I was the only teacher at the school that none of my students were ever targeting class.
- 14:37SPEAKER_00: And the reason was because I always started off by reading a lot of Paul Harvey's story.
- 14:40SPEAKER_00: Now, Paul Harvey, when I was growing up, he'd come on the radio every day at 12:15 and say, I'm Paul Harvey with a rat up the story.
- 14:47SPEAKER_00: And for five minutes, you're trying to guess who's he talking about or what's the company or whatever.
- 14:52SPEAKER_00: And my students, they absolutely loved his stories.
- 14:54SPEAKER_00: But the problem with Paul Harvey is a lot of his stories are about like Fred Astaire and Sears Roebuck.
- 14:59SPEAKER_00: Well, kids they don't know anything about that.
- 15:02SPEAKER_00: And so I wrote this book, Leadership Against with Motivation, as an homage to Paul Harvey, with more updated stories about contemporary people like Elon Musk and Jeff Bezos, people like that.
- 15:14SPEAKER_00: But then, Ryan, after I wrote it, I read it.
- 15:16SPEAKER_00: I'm like, huh, that's interesting.
- 15:18SPEAKER_00: Completely unintentionally, I found so many of my examples were of white male Americans.
- 15:23SPEAKER_00: And so then I wrote this book, Misfits and Crackpots, and most of the stories in this book are of women, minorities, and the international people.
- 15:31SPEAKER_00: Because I think there's all kinds of inspiring stories.
- 15:34SPEAKER_00: As a parent of three.
- 15:35SPEAKER_00: So my oldest daughter now, she's 22, my son's 21.
- 15:39SPEAKER_01: This is placeholder media that you'll see if you add a layout to an empty scene.
- 15:43SPEAKER_01: You can go ahead and delete it.
- 15:48SPEAKER_02: And yeah, let's just get going.
- 15:49SPEAKER_02: Because you were talking about, you know, how you upgraded the Paul Hyve story with like Elon Musk and, you know, kind of the trailblazers of today.
- 15:56SPEAKER_00: Yeah, so even with my own children, on Mondays and Tuesdays, I send them text, like just little inspiring stories.
- 16:03SPEAKER_00: Let me see if I can find one.
- 16:06SPEAKER_00: So these are the texts that I send to So like here's an example of just a story I'll share with my kids.
- 16:14SPEAKER_00: So this is the one I sent them yesterday.
- 16:16SPEAKER_00: I said give me a second.
- 16:22SPEAKER_00: And my phone started recording me for some reason.
- 16:25SPEAKER_00: Okay.
- 16:27SPEAKER_00: So I wrote them yesterday.
- 16:29SPEAKER_00: The king took away their weapons, every sword, every blade, every tool of defense confiscated.
- 16:35SPEAKER_00: The occupying forces were thorough and ruthless about it.
- 16:39SPEAKER_00: The people of this small island chain were left with nothing.
- 16:42SPEAKER_00: No army, no weapons, no obvious way to protect themselves or their families.
- 16:47SPEAKER_00: Most people would have surrendered.
- 16:49SPEAKER_00: These people got creative.
- 16:51SPEAKER_00: If they couldn't hold weapons, they would become weapons.
- 16:54SPEAKER_00: Secretly, in hidden courtyards and darkened rooms, they began developing something entirely new, a system of strikes, blocks, and movements so precise and powerful that the human body itself became the ultimate instrument of defense.
- 17:07SPEAKER_00: They trained in silence, passed techniques from teacher to student in whispers.
- 17:12SPEAKER_00: What began as desperation became discipline.
- 17:15SPEAKER_00: What began as survival became an art form practiced by hundreds of millions of people worldwide today.
- 17:22SPEAKER_00: Your greatest limitation might just be the mother of your greatest invention.
- 17:26SPEAKER_00: At least that was the lesson of the people of Okinawa who responded to oppression in the 17th century by giving the world karate.
- 17:35SPEAKER_00: I love you three.
- 17:36SPEAKER_00: Have a terrific Tuesday, Dan.
- 17:40SPEAKER_00: So I like to just send them little uh notes about uh inspiring people and things like that.
- 17:45SPEAKER_00: Because I just think there's too much drudgery and negativity in the world.
- 17:48SPEAKER_00: People need to hear inspiring stories.
- 17:50SPEAKER_00: That's why your podcast is great.
- 17:51SPEAKER_00: This is a great service to parents.
- 18:34SPEAKER_02: Thank you.
- 18:34SPEAKER_02: Yeah, yeah, absolutely.
- 18:35SPEAKER_02: They're trying to focus on the positive and you know, like again, I I think are you bringing a lot of value to parents of the listeners out there because like these are very simple things that we I mean, you know, obviously you're no one not everyone can be, you know, have your sense of humor or your you know your credentials or all that, but it's like we can also we can all do this with our kids to to to to bond with them and to really like take ownership of like what they're doing.
- 19:00SPEAKER_02: Like I just I love the fact that you kind of like you have your own thing with each kid that you read and you sit down together with and you really you know like have that like genuine connection because I feel like a lot of the connections I had with my parent was only like my dad was like only about sorts, and like I love sports, but it was like those that's pretty much the only thing, like even today, like that's our that's our baseline, and beyond that, it's it's like there's not like a whole lot to talk about.
- 19:29SPEAKER_02: So I think it's great that you're kind of like you know, uh Yeah, it's ironic.
- 19:33SPEAKER_00: I used to run a nonprofit called Real Dads Read, and I used to challenge the dads.
- 19:38SPEAKER_00: I'm like, hey dad, you want to know why your kid likes football so much?
- 19:42SPEAKER_00: Because that's the only time you spend with him.
- 19:44SPEAKER_00: If you spend your time reading with them, he'd want to be a reader.
- 19:47SPEAKER_00: Kids aren't stupid, they pay attention.
- 19:48SPEAKER_00: My my pastor says it this way he's like, parents, you have the greatest home field advantage in the history of the planet.
- 19:54SPEAKER_00: You could be the worst parent ever, and your kid doesn't know it to them, your mom or dad.
- 19:59SPEAKER_00: And I completely agree with that.
- 20:01SPEAKER_00: And I had a different experience, is I grew up hating reading, just like you, but it was because my father was a librarian.
- 20:09SPEAKER_00: He didn't care about sports all the time.
- 20:11SPEAKER_00: He was always reading things to me, and I always hated reading.
- 20:14SPEAKER_00: I hated the library, always smelt funny, the furniture was uncomfortable.
- 20:18SPEAKER_00: There was always some elderly woman telling me to be quiet.
- 20:21SPEAKER_00: There's always a freaky homeless guy by the shelves who thought he was a vampire.
- 20:24SPEAKER_00: And it wasn't until I started teaching in the hood in the inner city where I saw a lot of my students didn't have all the advantages I had growing up.
- 20:32SPEAKER_00: I mean, I was very blessed, Ryan.
- 20:34SPEAKER_00: Both of my parents were in the home and we were poor, but we always had food on the table.
- 20:38SPEAKER_00: And my parents always read to us kids in front of us kids, and we had plenty of access to reading materials.
- 20:44SPEAKER_00: And that's why reading became kind of a passion to me.
- 20:46SPEAKER_00: I had very similar experiences to you.
- 20:48SPEAKER_00: I remember in high school, I was forced to read The Scarlet Letter by Nathaniel Hawthorne.
- 20:54SPEAKER_00: And no offense to people who love Nathaniel Hawthorne.
- 20:58SPEAKER_00: Basically, the book is about this woman, Hester Print, and she commits adultery.
- 21:02SPEAKER_00: And so she's forced to wear an A on her chest.
- 21:04SPEAKER_00: And I'll never forget, I raised my hand in class and I asked my teacher if I could wear a B on my chest because I was so bored reading that book.
- 21:13SPEAKER_00: And if if the teacher was smart, what she should have done is said, Well, what would you like to read, Danny?
- 21:19SPEAKER_00: Because this is what's important.
- 21:20SPEAKER_00: I want every parent to hear this.
- 21:22SPEAKER_00: The research is very clear on this.
- 21:23SPEAKER_00: It doesn't matter what you read.
- 21:24SPEAKER_00: What matters is how much you read.
- 21:26SPEAKER_00: It doesn't matter if you're reading James Joyce or James and the Giant Peach.
- 21:29SPEAKER_00: Whoever reads more reads better.
- 21:31SPEAKER_00: When I was teaching second grade, I had a little boy named Kiara.
- 21:35SPEAKER_00: And Chiara's first grade teacher told me, Kiara, don't know nothing.
- 21:38SPEAKER_00: I'm like, well, thank you for that.
- 21:39SPEAKER_00: Well, Chiara, who don't know nothing, comes into my classroom one day.
- 21:43SPEAKER_00: He's like, hey, Miss Burcell, you see Barkley last night, he had 18 points, 16 boards.
- 21:47SPEAKER_00: I'm like, thank you, Chiara.
- 21:50SPEAKER_00: Because from that day forward, Ryan, every single day after lunch, I'd sit, I'd sit Kiara on my lap.
- 21:55SPEAKER_00: We'd read the LA Times sports page together.
- 21:58SPEAKER_00: And by the end of the year, guess what?
- 22:00SPEAKER_00: Kiara was probably the best reader in the class.
- 22:02SPEAKER_00: And all that kid was reading was the sports page.
- 22:04SPEAKER_00: Now, do I think Shakespeare is important?
- 22:07SPEAKER_00: Yes, but you got to get the kid interested first.
- 22:09SPEAKER_00: I mean, I always tell parents the little boy who only reads Captain Underpants is going to become a better reader than the little boy who refuses to read anything.
- 22:18SPEAKER_00: Captain Underpants is the gateway drug to Shakespeare, but you got to get the kid hooked first.
- 22:23SPEAKER_00: And so that's our job as parents is figuring out what turns.
- 22:27SPEAKER_00: I mean, and this is why I mean I have three kids, you have two, so that makes you officially a parent.
- 22:32SPEAKER_00: Bill Cosby, who was my idol growing up, and then as I get older, it turns out all my idols are scumbags, but I love Bill Cosby.
- 22:38SPEAKER_00: And Bill Cosby said.
- 22:39SPEAKER_00: If you only have one child, you're not really a parent because you know who did it.
- 22:43SPEAKER_00: And he's right about that.
- 22:45SPEAKER_00: If you have two kids, they're always fighting and they're completely different.
- 22:48SPEAKER_00: You'll notice.
- 22:49SPEAKER_00: I have three kids.
- 22:49SPEAKER_00: All three of them are completely different.
- 22:51SPEAKER_00: And my job as their parent isn't to, you know, uh, the book The Kite Runner by Khalid Husseini said children are like coloring books.
- 23:00SPEAKER_00: You don't get to fill them in with your favorite colors.
- 23:02SPEAKER_00: Our job as parents is to figure out what our kids' favorite colors are and fill in their favorite colors.
- 23:08SPEAKER_00: So again, I'm going off.
- 23:09SPEAKER_02: So no, that's that's perfect.
- 23:12SPEAKER_02: And you know, this is like let's build those bonds.
- 23:15SPEAKER_02: So it's like when the kids, our kids do get older, like because I, you know, I'm just thinking of the long-term goal here.
- 23:21SPEAKER_02: Like when my kids get older, I want them to hang out with me still.
- 23:23SPEAKER_02: I want them to include me in their life and tell me about stuff.
- 23:27SPEAKER_02: And like, you know what I mean?
- 23:28SPEAKER_02: Then I don't want and my parents are great, they raised me fine, but it's like I I you know, I I some of the things that you know maybe they weren't so informed on, like I want to improve on those, and you know, like I still don't like reading to this day.
- 23:41SPEAKER_02: Like, but yeah, like I one book I know I did finish was on Chris Farley because it's like I knew I really enjoyed Chris Farley was an autobiography, and like, you know, kind of like one of those what kind of what if stories, you know what I mean?
- 23:53SPEAKER_02: Like so much potential, but it was extinguished so early, and just like, you know, how many movies could he have been in, you know, all that kind of thing.
- 23:59SPEAKER_02: So I got really interested in, but it's like it's kind of embarrassing to admit, but it's like that's one of the books that I finished from you know, to that page.
- 24:08SPEAKER_00: What you should do is then find other people.
- 24:10SPEAKER_00: I mean, I could get you reading, I I guarantee you, Ryan.
- 24:12SPEAKER_00: Give me a couple of months, I'll get you.
- 24:14SPEAKER_00: So you love reading.
- 24:15SPEAKER_00: The problem was nobody actually found out what you were interested in.
- 24:19SPEAKER_00: If I found, I mean, I'm like, oh, you like Chris Farley?
- 24:21SPEAKER_00: Here's a book on John Belushi.
- 24:23SPEAKER_00: That's the guy Chris Farley looked up to.
- 24:24SPEAKER_00: You want to look check this out, and then we can start talking about that.
- 24:26SPEAKER_00: I'm like, hey, have you ever read anything by Steve Martin or George Carlin?
- 24:30SPEAKER_00: They they have some great books out there.
- 24:32SPEAKER_00: We'd go off on that.
- 24:33SPEAKER_00: I mean, that's my job, is you know, I was watching a teacher, a first grade teacher, and she asked this boy what he liked, and he's like, I like soccer.
- 24:42SPEAKER_00: And she's like, Well, I like basketball.
- 24:44SPEAKER_00: So I picked out a basketball book for you.
- 24:46SPEAKER_00: I'm like, you just ignored the kid.
- 24:47SPEAKER_00: He just told you soccer.
- 24:48SPEAKER_00: Get him a soccer book.
- 24:49SPEAKER_00: It's not your job to find to show him what you're interested in.
- 24:53SPEAKER_00: It's in your job to show him, oh, you're interested in that.
- 24:56SPEAKER_00: Let's figure out, let's figure out some books like that.
- 24:59SPEAKER_00: I'm in, I'm fascinated because if you look at it, four out of five of struggling, reluctant readers are boys.
- 25:05SPEAKER_00: And I have lots of theories about that.
- 25:08SPEAKER_00: But I really think one of the, and I mean, I can't prove this, but I think one of the reasons I was so excited when I found out you taught kindergarten, because 96% of kindergarten through second grade teachers are female.
- 25:19SPEAKER_00: And I'm not putting that down.
- 25:21SPEAKER_00: I think that's great.
- 25:22SPEAKER_00: But I think my theory is a lot of these teachers are reading their favorite books to the students, and those aren't necessarily the books that boys like.
- 25:30SPEAKER_00: I look at the the wonderful Jeff Kinney series, Diary of the Wimpy Kid.
- 25:35SPEAKER_00: I can't remember which one of them it is, but it's hilarious.
- 25:37SPEAKER_00: Uh, Greg Hefley, the main character, his mom, decides to do a mother-son book club.
- 25:42SPEAKER_00: And so she invites all the neighborhood boys to bring a book to the mother-son book club.
- 25:46SPEAKER_00: And so Greg Hefley's mom, the books she brings are like Little House on the Prairie, Sarah Plain and Tall, Little Women, Anne of Green Gables.
- 25:56SPEAKER_00: And the books the boys have brought are like the book of bodily functions, how to cheat at video games, monster trucks, dinosaurs.
- 26:04SPEAKER_00: And I'm like, well, there you go.
- 26:06SPEAKER_00: I think this is what's happening.
- 26:07SPEAKER_00: If I had found out you were into like Chris Barley, I just find all kinds of things.
- 26:12SPEAKER_00: I'm like, oh, so Ryan, he likes he likes a good laugh.
- 26:15SPEAKER_00: Let's find some funny books for you to read, and then I'll read those to you.
- 26:19SPEAKER_00: And then I can also expose you to other things.
- 26:21SPEAKER_00: I mean, that's why I read aloud to students all the time.
- 26:25SPEAKER_00: I read a lot of poems all the time because I I used to mandate, it didn't matter what age level I was teaching, I mandated all of my kids had to memorize at least 20 poems.
- 26:34SPEAKER_00: It's a great way to differentiate.
- 26:36SPEAKER_00: And so I mean, my kindergartners on Thursdays, they'd become poems.
- 26:39SPEAKER_00: So I got like Jose, one of my non-readers.
- 26:42SPEAKER_00: He's like, I'm the sitter by Shell Silverstein.
- 26:45SPEAKER_00: Mr.
- 26:46SPEAKER_00: Mrs.
- 26:46SPEAKER_00: McTwitter, the babysitter, I think she's a little bit crazy.
- 26:49SPEAKER_00: She thinks the babysitter is supposed to sit upon the baby.
- 26:52SPEAKER_00: Then I got Laura, one of my top students.
- 26:54SPEAKER_00: She's like, Hi, I'm Mark Anthony from Julius Caesar by William Shakespeare.
- 26:58SPEAKER_00: Friends, Romans, countrymen, lend me your ears.
- 27:00SPEAKER_00: I come to bury Caesar, not to praise him.
- 27:02SPEAKER_00: The evil that men does lives after them.
- 27:04SPEAKER_00: The good is often turbulent their bones.
- 27:06SPEAKER_00: So that be with Caesar.
- 27:07SPEAKER_00: He was my friend, loyal and just to me.
- 27:10SPEAKER_00: But Brutus is an honorable man.
- 27:11SPEAKER_00: Six-year-old girl, she memorized 50 lines from Julius Caesar because I knew she could do it.
- 27:16SPEAKER_00: But I'm always exposing the kids to poem.
- 27:18SPEAKER_00: I mean, when I taught eighth grade special education, it wasn't special education.
- 27:22SPEAKER_00: It was 16 boys, nobody else wanted to teach.
- 27:24SPEAKER_00: And uh eight African American, eight Latino, if their life wasn't miserable enough, they got the white dude as the teacher.
- 27:30SPEAKER_00: And I used to challenge him all the time.
- 27:32SPEAKER_00: I'm like, when they wanted me to teach the kids Romeo and Juliet, and I'm like, mean, these guys are not going to read Romeo and Juliet.
- 27:39SPEAKER_00: But fortunately, I was teaching in Compton and Watts area in South Central Los Angeles.
- 27:43SPEAKER_00: There's a great author by the name of Walter Mosley, wrote a great book called Always Outnumbered, Always Outgunned.
- 27:49SPEAKER_00: It's about gang warfare in South Central.
- 27:51SPEAKER_00: And I'm like, well, that's what Romeo and Juliet's all about.
- 27:54SPEAKER_00: And they're like, what are you talking about?
- 27:55SPEAKER_00: I'm like the capulets and the monoges.
- 27:57SPEAKER_00: This is two gangs.
- 27:58SPEAKER_00: The reason they talk funny, they everybody thinks they talk funny.
- 28:01SPEAKER_00: That's their gang slang.
- 28:03SPEAKER_00: Guys like, what?
- 28:04SPEAKER_00: All of a sudden they get interested in it because I found out, okay, you're interested in this.
- 28:08SPEAKER_00: Here's how I connect it.
- 28:09SPEAKER_00: That's what it, I mean, teaching is easy.
- 28:12SPEAKER_00: Good teaching is really difficult.
- 28:13SPEAKER_00: You know that.
- 28:14SPEAKER_00: You've been teaching.
- 28:15SPEAKER_00: I mean, if you were a kindergarten teacher, I always said kindergarten, that's New York, New York.
- 28:18SPEAKER_00: If you can make it there, you can make it anywhere.
- 28:20SPEAKER_00: Because they have about a seven-minute attention span.
- 28:22SPEAKER_00: You got to keep it fun and moving.
- 28:25SPEAKER_02: Yeah, yeah.
- 28:25SPEAKER_02: No, definitely.
- 28:26SPEAKER_02: And that's genius, man.
- 28:28SPEAKER_02: Just I love your approach and like, man, I could learn so much just, you know, listening to you talk about just kind of what you've done to uh, you know, get that buy-and, get your students interested, get your kids interested.
- 28:41SPEAKER_02: And and you know, kind of going from there, like I wanted to to bring in the point of parents.
- 28:47SPEAKER_02: You know, we're we're most parents, you know, get off at five or six at night, they're coming home tired, they're you know, they don't have much time to spend with the kids before they go to bed.
- 28:57SPEAKER_02: So what do you think the the the most important like 15-20 minutes they can do to kind of build that authentic connection with their kid?
- 29:04SPEAKER_02: Like what what should they be doing?
- 29:05SPEAKER_02: Or is it just what you described?
- 29:08SPEAKER_00: Well, I think that uh one of my mentors was Jim Treleese.
- 29:11SPEAKER_00: He wrote a great book called The Read Aloud Handbook.
- 29:13SPEAKER_00: And I mean, the research is very clear on this.
- 29:15SPEAKER_00: Kids that are read aloud to do significantly better in school than kids that aren't read aloud to.
- 29:19SPEAKER_00: And so, whatever age your kids are, I think you should be reading aloud to them all the time.
- 29:23SPEAKER_00: And the way you really establish the habit is your own children, Ryan, they're two and five.
- 29:29SPEAKER_00: You know, they're you're making a huge impression on them is read to them, read to them every single night.
- 29:35SPEAKER_00: Find out what they're interested in, but also expose them to things that they might not, you know.
- 29:39SPEAKER_00: It's not like my kids are asking me to write them in inspirational stories about karate, but I'm like, no, I want you to be exposed to these types of things.
- 29:47SPEAKER_00: Uh and I always I always like happy endings.
- 29:51SPEAKER_00: Uh one of my uh cousins, Diane, she graduated top of her class from Columbia Law School, and only recently she found out that old yeller dies.
- 30:01SPEAKER_00: Because my uncle Bob, when he re used to read aloud old yeller to her, when they get to the point where they shoot old yeller, he'd say, and they lived happily ever after.
- 30:11SPEAKER_00: And I love that because I do the same thing with my kids.
- 30:14SPEAKER_00: I'm like, if I don't like the ending, I change the ending.
- 30:16SPEAKER_00: Like, and it's fine because if the kids can't read, they don't know one uh any better.
- 30:21SPEAKER_00: And if they do know how to read, they're like, wait a sec, you change the ending.
- 30:24SPEAKER_00: I'm like, well, which ending do you prefer?
- 30:26SPEAKER_00: And it's a discussion point.
- 30:27SPEAKER_00: And so the two things I would really like parents to focus on is reading aloud to your kids and asking them questions about, you know, ask them questions like, what was your favorite thing in school today?
- 30:38SPEAKER_00: What's stunk in school?
- 30:39SPEAKER_00: If you were running school, what would you do differently?
- 30:42SPEAKER_00: Ask them more thought-provoking questions.
- 30:44SPEAKER_00: I mean, if there's one thing AI has taught me in the age of AI, is that the answers aren't as important as the questions.
- 30:51SPEAKER_00: We need to learn how to ask better questions.
- 30:54SPEAKER_02: Yeah, no, definitely amen, man.
- 30:56SPEAKER_02: I love that approach.
- 30:57SPEAKER_02: And and exactly like everything you're saying, I'm just like nodding.
- 31:00SPEAKER_02: My head is starting to get a little sore.
- 31:02SPEAKER_02: But you know, one last question, I want to kind of leave on this because I think a lot of the audience uh, you know, kind of fits this, you know, my viewer po my viewer demographic, I think a lot of people are kind of trying to scale a side hustle.
- 31:15SPEAKER_02: And you know, it's kind of like the economy right now.
- 31:17SPEAKER_02: I feel like a lot of people, the nine to five, isn't quite cutting it, so you're kind of always looking to do something else.
- 31:22SPEAKER_02: And that's honestly what I'm doing.
- 31:24SPEAKER_02: So when an exhausted parent is trying to build their professional brand on limited sleep, that's a perfect example with me.
- 31:31SPEAKER_02: Uh, what is the biggest mistake you see them make when trying to communicate their value to the market?
- 31:36SPEAKER_02: You know, what what are you kind of experiencing in that realm?
- 31:40SPEAKER_02: You know, with the parents being burnt out, tired.
- 31:42SPEAKER_02: You know, I'm dealing with this right now.
- 31:43SPEAKER_02: We just got a new puppy a week ago, and he's waking me up like three times a night, and like, you know, I got up at five this morning, and I'm just like, I'm exhausted, but I'm also, you know, I got my nine to five, I got this podcast, I got you know, the two kids, like, I'm training a puppy, like, and that's just me.
- 31:58SPEAKER_02: Like, I know other people out there, you know, oh, you got three kids, you know, and you have those businesses, and you write, you wrote 21 books, and you know, you've done all these, you know, talks in front of these people.
- 32:07SPEAKER_02: And so, you know, not that my situation's unique, but I'm just curious, like, how you know, what's your advice for the burnt out parent, limited sleep?
- 32:15SPEAKER_02: Like, what's the biggest mistake they're making when trying to market their value?
- 32:19SPEAKER_00: Well, the single best strategy that I've done to make me smarter, wiser, get me more rest is every Saturday morning I sit down with my pre-week planner.
- 32:30SPEAKER_00: And my pre-week planner, what I do is I review the week before, look at how many things I was able to accomplish, and then I look at the week coming forward.
- 32:39SPEAKER_00: And the way my this is two of my coaches are Steve and Rob Schallenberger.
- 32:44SPEAKER_00: They wrote a great book called Becoming Your Best.
- 32:46SPEAKER_00: And so the way the pre-week planner works is at the top of the planner, you have seven categories.
- 32:52SPEAKER_00: And so I'm a former teacher.
- 32:54SPEAKER_00: Everything I do either rhymes or it's alliterative.
- 32:56SPEAKER_00: And so I have my seven F's.
- 32:57SPEAKER_00: And so I have my focus, I have there's five goals for each category.
- 33:01SPEAKER_00: So I have my focus goals, my fitness goals, my financial goals, my family goals, my faith goals, my fun goals, and my fulfillment goals.
- 33:11SPEAKER_00: I put all five goals in each category, so 35 goals all together.
- 33:16SPEAKER_00: I do all my pre-week planning in terms of when I have meetings and things like that.
- 33:21SPEAKER_00: And then I take those goals and I input them in the calendar.
- 33:24SPEAKER_00: So they're all in the calendar.
- 33:26SPEAKER_00: And then at the end of the week, I have a score of out of out of 35, how many goals did I accomplish?
- 33:31SPEAKER_00: And, you know, I read a great book called Essentialism by Greg McCune.
- 33:35SPEAKER_00: You don't have to read it because I already read it.
- 33:37SPEAKER_00: There was one line in that book that changed my life, Ryan.
- 33:40SPEAKER_00: He said, in in Greek, the word priority can only be used in the singular.
- 33:45SPEAKER_00: And that changed my life because every day I give myself one priority that I have to get done.
- 33:51SPEAKER_00: I can get more done, but I have to get the one priority done.
- 33:54SPEAKER_00: And usually the way it is is since I have seven different categories, I have I make sure that I have a priority one per day coming from those those seven different categories.
- 34:06SPEAKER_00: And so, like since Sunday's a church day, usually my my faith goal, I have a, you know, my faith goal is on Sunday, because that's my one priority.
- 34:16SPEAKER_00: You know, fitness.
- 34:17SPEAKER_00: Maybe I didn't have time to work out during the week.
- 34:20SPEAKER_00: So Saturday is my fitness goal.
- 34:22SPEAKER_00: Family, you know, family is important.
- 34:24SPEAKER_00: I want to make sure Friday night is a party night with my family.
- 34:27SPEAKER_00: My my parents used to do that.
- 34:29SPEAKER_00: My mom, my dad got paid on Fridays, and so Friday night was was family night, party night.
- 34:35SPEAKER_00: And so my mom would take us three kids to the grocery store, and we each got to pick out an item.
- 34:39SPEAKER_00: So I always picked out a big bag of Cheetos, my brother always picked out a tub of chocolate ice cream, and my sister always picked out a bunch of asparagus.
- 34:46SPEAKER_00: You know, she's the one that works for the government now.
- 34:49SPEAKER_00: But, you know, so that's how I do.
- 34:51SPEAKER_00: So for those overwhelmed people, most of us are overwhelmed because we actually don't know where our time's going.
- 34:57SPEAKER_00: Well, this actually gives me a record.
- 34:59SPEAKER_00: And if I follow it, it tells me exactly where my time's going.
- 35:03SPEAKER_00: And I have to be very honest with myself on that.
- 35:06SPEAKER_00: And you saw I'm I have to color code everything because I'm I'm obsessive compulsive.
- 35:11SPEAKER_00: But by doing this, I get so much more accomplished and I feel so much healthier and livelier because of that.
- 35:17SPEAKER_00: If I was a parent, I would find something like it doesn't have to be this, it can be something else.
- 35:22SPEAKER_00: But by doing pre-week planning, reviewing the week before, and taking time to preview the week before that that's coming up, that'll help you a lot.
- 35:32SPEAKER_02: Yeah, I know.
- 35:33SPEAKER_02: I love I love your planner, and I actually have one on my table too, but it does not look as neat as yours.
- 35:38SPEAKER_02: It's pretty messy and scattered, and it's not color-coded.
- 35:41SPEAKER_02: And I'm like, oh, I need to get my act together.
- 35:44SPEAKER_02: Cause like I feel like reviewing your goals and and really like, you know, doing the whatever out of 35 really holds you accountable, and that gives you like something to assess your performance and then move on and know like where you're at.
- 35:57SPEAKER_02: And because right now it's just like mine's very scattered.
- 36:00SPEAKER_02: Like I honestly, my to-do list every day is like 10 things.
- 36:03SPEAKER_02: I maybe get like three done.
- 36:05SPEAKER_02: And I feel like, oh my god, every day I'm behind, I'm not getting as much stuff.
- 36:09SPEAKER_02: Like, and it's just this like a constant vicious cycle of like, oh, I should have done more.
- 36:13SPEAKER_02: So, like you said, like focusing on one major, you know, North Star like per day, or you know, for that week.
- 36:19SPEAKER_02: I think that that's such an amazing idea and something that I'm gonna try to implement.
- 36:25SPEAKER_00: Why don't you do this?
- 36:25SPEAKER_00: And you can do this with your kids too, is just setting that set a uh reminder every day at 5 30 on your telephone that you're gonna celebrate a win.
- 36:33SPEAKER_00: What was my win for the day?
- 36:35SPEAKER_00: And then ask the kids at the dinner table, what was your win today?
- 36:39SPEAKER_00: You know?
- 36:39SPEAKER_00: I I think that's a great way to bond with people.
- 36:43SPEAKER_02: I love that.
- 36:44SPEAKER_02: Yeah, my win was this this episode.
- 36:45SPEAKER_02: Honestly, this was a great, great episode.
- 36:47SPEAKER_02: I learned a lot, man.
- 36:48SPEAKER_02: Do you bridge the gap between education, communication, and business growth, like all geared towards like the parent side?
- 36:54SPEAKER_02: And so that's awesome.
- 36:55SPEAKER_02: This is great, bringing great value for people.
- 36:57SPEAKER_02: So, where can the audience find more about your books?
- 37:00SPEAKER_02: You know, find you on the internet and start implementing your communication systems in their own homes.
- 37:05SPEAKER_00: Well, as a thank you for having me on today, I wanted to give everybody a freebie, Ryan.
- 37:08SPEAKER_00: So if you go to freegiftfromdanny.com, freegiftfromdanny.com, I'm gonna give everybody their own complimentary copy of my book, Read, Lead, and Succeed.
- 37:18SPEAKER_00: This is a book I wrote for an elementary school principal who was having trouble keeping his faculty and staff positively engaged.
- 37:25SPEAKER_00: So I said, okay, I'll write you a book.
- 37:27SPEAKER_00: So every week I give you a concept, an inspirational quote, an inspirational story, a book recommendation on a book you should read, but you're probably too lazy because you're an adult.
- 37:37SPEAKER_00: So I also give you a children's picture book recommendation, demonstrates the same concept.
- 37:41SPEAKER_00: You can read that in five minutes.
- 37:42SPEAKER_00: And then I'll also give you an offer, my reading habit program, which is the world's top reading engagement program, which will show you how to get your kids to read more, read better, and love reading in just over two months.
- 37:54SPEAKER_00: Right now, we've discounted it.
- 37:56SPEAKER_00: You get lifetime access for a dollar.
- 37:58SPEAKER_00: The reason we did that is we want to make sure everybody has access to it.
- 38:02SPEAKER_00: So if you can you'll get that offer when you go to free gift from danny.com.
- 38:05SPEAKER_00: And again, Ryan, I just think what you're doing is wonderful.
- 38:08SPEAKER_00: Anything I can do to support you, I am your biggest fan and I appreciate all that you do, my friend.
- 38:14SPEAKER_02: Oh, likewise.
- 38:15SPEAKER_02: Hey, I'd love to have you back because I feel like there's so much more to talk about because uh, you know, just of our our like background, you know, being being educators and also having kids, and then, you know, I I I there's a lot that you can still teach me on the corporate side or the the off, you know, writing side or all the stuff that you do, and you know, speaking speaking in front of people, which honestly for me is like my biggest fear, like which is crazy because it's like I have a podcast and I was a teacher, but like speaking in front of people is just one of those things where I'm like, I'd rather do like a thousand different things than that.
- 38:48SPEAKER_02: So, man, uh there's a lot that you can bring, you know, value to me, obviously, but also to the audience, the greater audience, and the people that are listening to this right now.
- 38:55SPEAKER_02: So, man, I appreciate you.
- 38:56SPEAKER_02: I definitely love to have you back.
- 38:58SPEAKER_02: So I'll I'll reach out to you and and hopefully get you back on this show uh later on in the future.
- 39:02SPEAKER_02: And man, you're gonna be able to do that.