Latest / Outspoken the Podcast / Did Tammy Hembrow Just Soft Launch Her Divorce?

Transcript

Did Tammy Hembrow Just Soft Launch Her Divorce? · Outspoken the Podcast

0:02
Speaker 1: Hello and welcome to Outspoken.
0:04
Speaker 2: It's your dose of the hottest influencer and pop culture
0:07
Speaker 2: news twice a week. I'm Sophie Torber and coming up
0:11
Speaker 2: on today's show, did Tammy Hembrough just soft launch her divorce?
0:15
Speaker 2: Anna McAvoy's strategic baby announcement. But first, three months after
0:20
Speaker 2: sensationally dethroning Australia's most popular influencer, Michaela Tester has revealed
0:25
Speaker 2: she's leaving Australia for good. Now, Michaela moves around a lot,
0:29
Speaker 2: but her home base has always been Australia, and she
0:32
Speaker 2: speaks really highly of Australia on her TikTok. But this week,
0:35
Speaker 2: she told her 2.8 million followers that she no longer
0:38
Speaker 2: feels safe here and is leaving due to youth crime.
0:42
Speaker 2: Let's have a listen to what she said.
0:43
Speaker 3: I love Australia.
0:44
Speaker 2: I think it's one of the most beautiful countries in
0:46
Speaker 2: the world, but it is just not what it used
0:48
Speaker 2: to be.
0:48
Speaker 3: The youth crime in this town where I live.
0:50
Speaker 4: Is so fucking bad, and everyone knows where I live.
0:53
Speaker 3: And I don't wanna live here.
0:54
Speaker 2: I love Australia. I think it's one of the most
0:56
Speaker 2: beautiful countries in the world, but it is just not
0:58
Speaker 2: what it used to be.
0:59
Speaker 3: The youth crime in this town where I live is so.
1:02
Speaker 1: Fucking bad and everyone knows where I live and I
1:04
Speaker 1: don't wanna live here anymore.
1:05
Speaker 3: That's just the truth.
1:07
Speaker 2: I don't wanna live in Australia anymore.
1:08
Speaker 1: I don't feel safe here.
1:09
Speaker 2: And every time I move somewhere, people.
1:12
Speaker 3: Find out where I live.
1:13
Speaker 2: This seems to be an issue for a lot of influencers.
1:16
Speaker 2: It would be really difficult to balance sharing about your
1:19
Speaker 2: life and being really open, but not giving away where
1:22
Speaker 2: you live, particularly for lifestyle influencers who have to share
1:25
Speaker 2: within their home. Yeah, it does seem to be a
1:28
Speaker 2: growing issue with influencers. I mean, just this week, Chloe
1:30
Speaker 2: Zepp and Mitch Orville announced that they're moving to Newcastle.
1:33
Speaker 2: And the reason behind that decision was because they were
1:36
Speaker 2: involved in a home invasion a couple of years ago,
1:39
Speaker 2: because people knew where they lived. So they're also looking
1:41
Speaker 2: for a bit more privacy now. On an international front,
1:44
Speaker 2: UK influencer Saffron Barker recently spoke about how her home
1:48
Speaker 2: was robbed while she was on a holiday. So it
1:50
Speaker 2: definitely seems to be a growing issue for a lot
1:52
Speaker 2: of influencers. Michaela said that her front door at this
1:55
Speaker 2: rental property is made of glass and she will often
1:58
Speaker 2: hear people yelling things to her from the street. She
2:00
Speaker 2: did say most of the time it has actually been supportive,
2:03
Speaker 2: but other times it's been degrading comments about her job
2:06
Speaker 2: as a sex worker. And it seems like this type
2:08
Speaker 2: of behavior almost turned Michaela into a bit of a
2:11
Speaker 2: recluse because during the whole Anna Paul saga earlier this year,
2:15
Speaker 2: she didn't leave her house. Yeah, she really bunkered down
2:17
Speaker 2: at home. The thing is, she has received such an
2:20
Speaker 2: outpouring of support for speaking out against the Pauls. And
2:23
Speaker 2: also she's now seen as this person who's advocated for
2:26
Speaker 2: sexual assault victims. But that being said, even though it's
2:29
Speaker 2: all positive, she will attract a lot more attention now
2:33
Speaker 2: when she's out in public because she's so well-known and
2:36
Speaker 2: And the thing that would make it quite uncomfortable for
2:38
Speaker 2: her is she has bared a lot of her soul online.
2:41
Speaker 2: due to this Anna Paul stuff. She has opened up
2:43
Speaker 2: about the abuse that she has allegedly suffered at the
2:46
Speaker 2: hands of Addis Paul. And it would be hard to
2:48
Speaker 2: go out in public knowing that everyone knows your business.
2:51
Speaker 2: You would feel like everyone was looking at you and
2:53
Speaker 2: people were talking about you, even if that wasn't necessarily
2:56
Speaker 2: the case. Yeah, I think she'll be able to keep
2:58
Speaker 2: a lower profile overseas. It also means there's less chance
3:01
Speaker 2: of her running into the Pauls.
3:03
Speaker 1: Well, that's the thing.
3:04
Speaker 2: They all still live on the Gold Coast. And even
3:06
Speaker 2: though they do spend a lot of the year traveling,
3:07
Speaker 2: there is the off chance they would run into each other.
3:10
Speaker 2: I mean, I suppose they socialise in similar circles as well.
3:14
Speaker 2: I was really surprised to hear she's moving to Germany,
3:17
Speaker 2: mainly because that's where the Paul family is originally from.
3:19
Speaker 2: They've been spending a lot of time there. Yeah, I mean,
3:22
Speaker 2: I guess maybe she fell in love with the country
3:24
Speaker 2: when she travelled there with them a lot. She said
3:27
Speaker 2: she already has a unit in Frankfurt and she's also
3:29
Speaker 2: been learning German for the past three years. I was
3:32
Speaker 2: more surprised to find out that she's not moving to
3:35
Speaker 2: the US as that's where her fiancé Max is from.
3:38
Speaker 1: And she has always gushed about how much she.
3:41
Speaker 2: Loves America and would love to be there full time.
3:44
Speaker 2: I wonder if there's been some issues with her visa. Yeah, well,
3:47
Speaker 2: recently she was talking about how her and Max had
3:50
Speaker 2: been kind of arguing about whether they were going to
3:52
Speaker 2: live in Australia or the U.S. And he really wants
3:55
Speaker 2: to go back and be with his family. I'm wondering
3:57
Speaker 2: if that will happen when they finally get married and
4:00
Speaker 2: she's got a green card. Yeah, I definitely think they're
4:02
Speaker 2: waiting to get married before making the move to the U.S., Now,
4:06
Speaker 2: after sharing the news that she's leaving Australia, Michaela decided.
4:09
Speaker 1: To put up a house tour. And I have to say,
4:12
Speaker 1: the rental that she has been living at for the
4:14
Speaker 1: past few.
4:15
Speaker 2: Years is absolutely epic. It looks like a literal Pinterest board.
4:19
Speaker 2: And unsurprisingly, this house is available for photo shoots. It
4:23
Speaker 2: had this real Moroccan vibe to it.
4:25
Speaker 1: It was massive.
4:27
Speaker 2: I feel like I know her bedroom very well because
4:29
Speaker 2: that's where she shot five hours of her YouTube expose
4:32
Speaker 2: on Annapole. It almost to me looked like a Bali
4:35
Speaker 2: villa that she was staying in. Well, I got a
4:37
Speaker 2: bit of flack because when I recently shared that Michaela
4:40
Speaker 2: Tester was wearing triangle bikinis, I said that she shared
4:44
Speaker 2: a photo from her holiday in Bora Bora, but it
4:47
Speaker 2: was actually a photo from her house. So from in
4:51
Speaker 2: front of her pool, which literally looks like a villa.
4:53
Speaker 2: It is the most stunning backyard. How much does this
4:57
Speaker 2: place cost? Well, unsurprisingly, it does cost a lot of money.
5:00
Speaker 2: So her rent is $ 2, 700 a week.
5:03
Speaker 1: She revealed that to a follower.
5:05
Speaker 2: So a lot of followers were doing the sums and saying, well,
5:09
Speaker 2: that's $ 118, 800 a.
5:11
Speaker 1: Year just on rent.
5:13
Speaker 2: Oh, I'm guessing she's making bank on her OnlyFans and
5:15
Speaker 2: it's probably not that much for her.
5:17
Speaker 5: Yeah.
5:17
Speaker 2: A follower did point out though, that while this house
5:20
Speaker 2: was incredible, there was a rather awkward setup in the bathroom.
5:24
Speaker 1: So The bathroom had no door that blocked off the toilet. Oh,
5:28
Speaker 1: I hate that.
5:28
Speaker 2: She said that it meant that she and her fiancé
5:30
Speaker 2: Max got to know each other very well, very quickly.
5:33
Speaker 6: I've just been dealing with some heavy stuff and I
5:39
Speaker 6: feel like people can tell.
5:41
Speaker 2: It appears Tammy Hembrough is a step closer to confirming
5:44
Speaker 2: her breakup with Matt Sikowsky. On Tuesday, the OG Australian
5:49
Speaker 2: influencer broke down in tears admitting to her 17 million
5:52
Speaker 2: followers that she's dealing with something heavy. Kate, the writing
5:56
Speaker 2: has been on the wall for a couple of months now.
5:58
Speaker 2: Surely this is confirmation. It really felt like.
6:01
Speaker 1: A divorce soft launch.
6:02
Speaker 2: And this is coming off the back of months of
6:04
Speaker 2: bizarre behavior. Tammy and Matt couldn't make it any clearer
6:08
Speaker 2: that they're living in separate states. They haven't appeared on
6:11
Speaker 2: each other's socials. Then there's a constant unfollowing and refollowing.
6:16
Speaker 2: And Tammy ramped it up further this week, posting more
6:19
Speaker 2: cryptic clues. So last week she was singing to Getaway
6:23
Speaker 2: Car by Taylor Swift and this week she was singing
6:25
Speaker 2: to Man Child by Sabrina Carpenter. Here's a clip of
6:29
Speaker 2: the lyrics she was singing to.
6:30
Speaker 7: I like my boys playing hard to get And I
6:36
Speaker 7: like my men all incompetent And I swear they choose
6:41
Speaker 7: me I'm not choosing.
6:42
Speaker 2: Them, amen It's absolutely iconic because Sabrina Carpenter actually ended
6:50
Speaker 2: up resharing this clip. Now, if the message wasn't clear
6:53
Speaker 2: enough there, on Monday night, Tammy shared a very telling
6:56
Speaker 2: quote that said, when something feels off, it is. And
6:59
Speaker 2: she added underneath a woman's intuition. You know, you're deep
7:03
Speaker 2: in your breakup phase when you're searching quotes like this
7:05
Speaker 2: on Instagram and doing the reshare, don't you?
7:08
Speaker 3: I know.
7:08
Speaker 7: I know.
7:08
Speaker 2: Now, Tammy's appearance on her Instagram story on Tuesday morning
7:12
Speaker 2: was the real nail in the coffin. So she started
7:14
Speaker 2: out chatting to the camera as she made breakfast.
7:17
Speaker 1: And from the get-go, she seemed really flat.
7:20
Speaker 2: And I originally thought it was one of those fake
7:22
Speaker 2: chats influencers do when they need to plug their products.
7:26
Speaker 2: And maybe that's what it actually was to begin with
7:28
Speaker 2: because she started plugging a supplement brand and a fitness app. However,
7:32
Speaker 2: when she sat down with her breakfast, things got real.
7:35
Speaker 2: So Tammy thanked her followers for their support and conceded
7:38
Speaker 2: that she's been going through a difficult time.
7:41
Speaker 1: Here's what she said.
7:42
Speaker 6: I also just want to jump on and say, like,
7:46
Speaker 6: thank you to everyone because I've just been dealing with
7:50
Speaker 6: some heavy stuff. And I feel like people can tell. Like,
7:54
Speaker 6: I definitely don't like to, like, pretend I'm okay when
7:57
Speaker 6: I'm not. I feel like I have been. trying to
8:00
Speaker 6: do that for a little while um because you know I.
8:02
Speaker 4: Have so much that I have to focus on but
8:07
Speaker 4: I just feel like it's doing me more harm than
8:09
Speaker 4: good I just want to say thank you I am
8:13
Speaker 4: you know feeling positive today um.
8:19
Speaker 8: And you know I don't really like to talk too
8:24
Speaker 8: much about stuff like when I'm in the midst of
8:27
Speaker 8: it just because it can feel like it can put
8:32
Speaker 8: even like more pressure and feel even more overwhelming. So
8:35
Speaker 8: I just want to like go with the motions of.
8:42
Speaker 1: It all kind of thing.
8:43
Speaker 8: And then, you know, talk about it at some point later.
8:47
Speaker 3: When you are, oh my gosh, I'm trying to do
8:49
Speaker 3: this without like splinters. When you are dealing with things,
8:55
Speaker 3: whatever it may be, whether it works just to hectic
8:59
Speaker 3: your personal life, just own personal internal struggles or whatever
9:04
Speaker 3: it may be. I feel like having an online community
9:08
Speaker 3: like you guys just is really helpful and just makes
9:12
Speaker 3: you feel.
9:13
Speaker 2: Now, it was at that point that the Instagram story
9:16
Speaker 2: cut out. And I think it's quite clear that things
9:18
Speaker 2: just got too much for Tammy. It looked like she
9:20
Speaker 2: was about to break down in tears. And rather than
9:23
Speaker 2: returning on camera, Tammy wrote on her Instagram story, sorry guys,
9:27
Speaker 2: couldn't get through it with crying face emojis. What I'm
9:30
Speaker 2: trying to say is I really appreciate you all. And
9:33
Speaker 2: especially when you're going through something, having an online community
9:36
Speaker 2: like you guys can really just help to make you
9:38
Speaker 2: feel less alone. So I really appreciate that. And I
9:42
Speaker 2: don't take that for granted. And I love you all
9:44
Speaker 2: so much. Now there will be some naysayers that'll say
9:48
Speaker 2: Tammy didn't specify that she was talking about a marriage
9:50
Speaker 2: and maybe something else is troubling her. I personally am 99%
9:54
Speaker 2: sure that this is about Matt.
9:56
Speaker 1: Well, that's the thing.
9:57
Speaker 2: We shared this on our TikTok and also our... Instagram,
10:00
Speaker 2: and there were a couple of Tammy followers who were
10:03
Speaker 2: saying there's potentially a lot of things that she could
10:05
Speaker 2: be talking about. I mean, recently last week, we touched
10:09
Speaker 2: on her scandal involving the camels in Egypt. There's also
10:12
Speaker 2: been some dramas surrounding her brother. There has been a
10:16
Speaker 2: lot going on, but I think it is quite clear
10:18
Speaker 2: that this is about her relationship breakdown with Matt. I mean,
10:21
Speaker 2: the timing of it all was very telling. I think
10:25
Speaker 2: that this is her way of addressing the Matt situation
10:27
Speaker 2: ahead of some big milestone events. So Tammy spoke about
10:31
Speaker 2: how it's her daughter Posey's third birthday on the weekend
10:35
Speaker 2: and she's holding a birthday party. Matt also has a
10:38
Speaker 2: big birthday coming up. He's turning 30 on the 3rd
10:40
Speaker 2: of July and he spoke about having a Christmas in
10:43
Speaker 2: July themed party months ago. So he's already been away
10:48
Speaker 2: for Tammy and Wolf's birthday as well as Easter. I
10:52
Speaker 2: think that it's at this point she's really had to
10:54
Speaker 2: come out and say, look, something's not quite right. And
10:57
Speaker 2: it seems like she is following a very similar strategy
11:00
Speaker 2: to how she dealt with her breakup from her former fiance,
11:03
Speaker 2: Matt Paul, the other Matt. Matt Paul suddenly was nowhere
11:07
Speaker 2: to be seen and basically just got phased out of
11:10
Speaker 2: her social media very slowly and And this is despite
11:13
Speaker 2: the fact that the couple had just welcomed their daughter
11:16
Speaker 2: Posey together. And Tammy basically didn't say anything until it
11:20
Speaker 2: was so obvious that she didn't really need to make
11:23
Speaker 2: this huge announcement.
11:25
Speaker 3: Yeah.
11:25
Speaker 2: And this is totally what's happening at the moment. I mean,
11:27
Speaker 2: she said herself, she doesn't like talking about things when
11:31
Speaker 2: she's in the midst of them happening. So I think
11:34
Speaker 2: that when maybe things have calmed down, she will address it.
11:37
Speaker 2: I'm interested though, because I've read her book and she
11:40
Speaker 2: spoke about how she's Never going to go into the
11:43
Speaker 2: details about her breakups with Rhys Hawkins and Matt Paul
11:47
Speaker 2: because she has children with them. But she doesn't have
11:49
Speaker 2: children with Matt Sikowsky. So I wonder if that will
11:51
Speaker 2: change her approach about dishing the dirt. Oh, I hope
11:54
Speaker 2: she goes in hard. I would love to hear what
11:57
Speaker 2: has really been going on. There has been a bit
12:00
Speaker 2: of speculation that the couple can't actually announce their separation
12:04
Speaker 2: due to their deal with Vogue. So they exclusively gave
12:07
Speaker 2: the publication their wedding story back in November last year.
12:10
Speaker 2: I highly doubt it. I don't think Vogue has the
12:14
Speaker 2: power to put these types of things into a contract.
12:17
Speaker 2: I mean, TV shows like The Bachelor can because that's
12:20
Speaker 2: how the couple met and they signed contracts before they
12:23
Speaker 2: go on and find the.
12:25
Speaker 3: Love of their life.
12:25
Speaker 2: I think it's more that Tammy and Matt would be
12:28
Speaker 2: trying to save face. They know that if they come
12:30
Speaker 2: out and that their marriage only lasted three months and
12:34
Speaker 2: It looks way worse than if they can say that
12:36
Speaker 2: this marriage lasted a year or eight months or whatever
12:40
Speaker 2: it may be.
12:41
Speaker 1: Yeah.
12:41
Speaker 2: It's pretty interesting because Influencer Updates AU put a post
12:45
Speaker 2: up about what Tammy said and Tammy's best friend, Isabel Laws,
12:49
Speaker 2: liked it. I mean, that speaks volumes to me.
12:52
Speaker 8: Yeah.
12:52
Speaker 2: I am wondering if perhaps Tammy and Matt finalized things
12:56
Speaker 2: on the weekend because it does appear as though Matt
12:59
Speaker 2: flew into the Gold Coast. because he shared that he
13:02
Speaker 2: was at a Gold Coast brewery watching the footy, as
13:05
Speaker 2: he seems to.
13:05
Speaker 1: Be doing a lot of.
13:07
Speaker 2: Tammy also posted around the same time with a face
13:10
Speaker 2: mask on asking for documentary recommendations. So they weren't spending
13:14
Speaker 2: time together, but perhaps they had a prior meetup to.
13:17
Speaker 1: Iron out a few of the things going on.
13:19
Speaker 2: I mean, Matt has been lying pretty low on socials.
13:22
Speaker 2: He did the most horrendous ad I've ever seen. Actually,
13:26
Speaker 2: that's a lie. He also did one for koala mattresses recently,
13:29
Speaker 2: and it was so bad. that it got over 1
13:31
Speaker 2: million views on TikTok because everyone was shit canning it
13:34
Speaker 2: in the comments. What about his ad for the numbing
13:37
Speaker 2: cream for his tattoo removal on his ass?
13:40
Speaker 1: That was very bad.
13:42
Speaker 2: Sorry, there's been a string of really bad ads. Anyway,
13:45
Speaker 2: his most recent ad was promoting a shower caddy, which
13:48
Speaker 2: made me laugh. And I need to throw to the
13:51
Speaker 2: audio to give it justice.
13:53
Speaker 5: Introducing the Tool Wall by Toolertrees. If you're in need
13:57
Speaker 5: of a stylish, sleek shower caddy like myself, Well, look
14:01
Speaker 5: no further because the tool wall is for you. The
14:05
Speaker 5: tool wall is a shower caddy but better. It holds
14:08
Speaker 5: up to five kilos and has five hooks for storage
14:11
Speaker 5: so you can store all of your essentials. This is
14:14
Speaker 5: the ultimate grooming station. It keeps all of your products
14:17
Speaker 5: and tools in the same spot. It's easy to set
14:20
Speaker 5: up and even easier to use.
14:23
Speaker 2: Like this man has a podcast, like an audio platform,
14:25
Speaker 2: like his voiceovers are so bad. If this isn't a
14:30
Speaker 2: big enough sign that they're getting a divorce, I don't
14:32
Speaker 2: know what is because he's obviously desperate for cash and
14:35
Speaker 2: he needs to do these tacky ads.
14:36
Speaker 1: It's so bad.
14:38
Speaker 2: Now, someone commented under the video, notice the left hand
14:41
Speaker 2: is hiding, to which Matt replied, okay, Sherlock Holmes, I
14:45
Speaker 2: actually don't shower with my ring on, but that's none
14:47
Speaker 2: of your business. Now there was a bit of a
14:49
Speaker 2: back and forth and Matt hit back to the commenter
14:51
Speaker 2: saying that they had a sad life caring about other
14:54
Speaker 2: people's relationships.
14:55
Speaker 1: Again, why is he responding?
14:58
Speaker 2: It seems like he's desperate to build up some engagement
15:00
Speaker 2: on this post because it is an ad. But do
15:02
Speaker 2: you notice none of them ever shut it down and say,
15:04
Speaker 2: we are still together.
15:05
Speaker 1: They just leave it.
15:05
Speaker 2: Well, it's fantastic for their engagement. People want to go
15:08
Speaker 2: and check out their pages. I know I'm constantly looking
15:11
Speaker 2: at Tammy's page to see if she's taken down mrs
15:14
Speaker 2: zakowski from her bio and to see if she's following
15:17
Speaker 2: that yes i am one of those sad people but
15:19
Speaker 2: i say it is for my job but this is
15:22
Speaker 2: the best way to attract people's attention i mean if
15:25
Speaker 2: tammy hembrough didn't have as many relationship breakdowns as she
15:28
Speaker 2: has had i don't think she would still be so
15:31
Speaker 2: relevant i mean No one is tuning in for the
15:33
Speaker 2: constant stream of ads about Tammy Fit or Saskia or
15:36
Speaker 2: this new supplements company. Just back to Matt's hands for
15:39
Speaker 2: a second. I was listening to a pre-recorded episode of
15:42
Speaker 2: his podcast, Where's Your Head At? And he went on
15:45
Speaker 2: this rant about how nice his hands are and that
15:49
Speaker 2: they look really manly.
15:51
Speaker 1: I was like, oh, it was so cringe. Now, is
15:53
Speaker 1: he playing up his wrestler character there?
15:56
Speaker 2: Because listeners will remember a couple of weeks ago that
15:58
Speaker 2: we spoke about how Matt is into amateur wrestling and
16:02
Speaker 2: a few years ago he played a character who had
16:04
Speaker 2: apparently won the genetic lottery.
16:07
Speaker 1: Or is that just him? That's just him.
16:10
Speaker 2: It actually reminded me of that Seinfeld episode where George
16:13
Speaker 2: becomes a hand model and ends up burning them. Now,
16:17
Speaker 2: back to Tammy. Do you think her breaking down on
16:20
Speaker 2: Instagram this week could be a little bit of damage
16:23
Speaker 2: control also for not showing up at a supplement brand's activation?
16:26
Speaker 2: Because On Friday night, her and her sisters flew out
16:30
Speaker 2: to Sydney and they were meant to be hosting this
16:33
Speaker 2: activation for their supplement brand Selfish at Bondi. Now, the
16:37
Speaker 2: trip didn't really get off to a good start because
16:40
Speaker 2: their flight was delayed and they ended up arriving at
16:42
Speaker 2: their hotel to find that it had a nightclub underneath it,
16:46
Speaker 2: which wasn't really conducive with them having to get up
16:48
Speaker 2: at 5am. Now, Tammy was supposed to lead a workout
16:52
Speaker 2: on Bondi Beach with 100 lucky competition winners. However, she
16:57
Speaker 2: didn't show up and her manager told fans that she
17:00
Speaker 2: was feeling unwell and wouldn't be attending. Emily and Amy
17:04
Speaker 2: still appeared though. And according to people who attended the event,
17:08
Speaker 2: they just didn't have the same pulling power as Tammy.
17:10
Speaker 2: So there really weren't that many people there. I was
17:13
Speaker 2: surprised to see how empty it was. If you think
17:16
Speaker 2: back to the crowds that Anna Paul drew when she
17:19
Speaker 2: did a shopping center appearance, It was nothing on that.
17:23
Speaker 2: Even her appearances with High Smile. Like I remember she
17:26
Speaker 2: did one before Taylor Swift's Ears Tour and it was
17:29
Speaker 2: absolutely packed. They had security guards there. It appears that
17:33
Speaker 2: Tammy made an appearance at the end of this event
17:36
Speaker 2: so that she could appear in the promotional photos and
17:39
Speaker 2: fans were less than impressed with this event. Many people
17:42
Speaker 2: complained about the lack of products on offer to taste
17:44
Speaker 2: as well as the fact that hats were given out
17:47
Speaker 2: as prizes. And one fan shared that they were so
17:51
Speaker 2: upset because they spent $ 100 on an Uber to get
17:53
Speaker 2: to Bondi and didn't even get to take home a
17:56
Speaker 2: sample of the protein powder. The only thing that they
17:59
Speaker 2: got was a hat. And I don't know if you'd
18:00
Speaker 2: want to be wearing one of those hats. They have
18:02
Speaker 2: been compared to Donald Trump's MAGA hats. So it's probably
18:05
Speaker 2: not the best look. Do we think that Tammy Hembrough
18:08
Speaker 2: was legitimately sick? Because I call bullshit on that. There's
18:12
Speaker 2: a rumor going around that perhaps she met up with
18:15
Speaker 2: Matt the night before the I don't know how Matt
18:18
Speaker 2: was suddenly in Sydney.
18:19
Speaker 1: He lives in Melbourne.
18:20
Speaker 2: So it might be a little bit of a stretch.
18:22
Speaker 2: Maybe she's just going through it at the moment. Can
18:24
Speaker 2: you imagine how pissed off her sisters would have been?
18:26
Speaker 2: Because that would have put so much extra pressure on them.
18:30
Speaker 2: And it's just so obvious, particularly when there's a call
18:32
Speaker 2: time of 5am. I'm sorry, the person is not sick.
18:36
Speaker 2: They either just don't want to get up, don't want
18:38
Speaker 2: to face it, or something is going on in their
18:41
Speaker 2: personal life.
18:41
Speaker 5: Yeah.
18:42
Speaker 2: Well, Tammy does have a chance to redeem herself this weekend.
18:45
Speaker 2: So in Brisbane, Selfish is doing another pop-up in the
18:48
Speaker 2: Queen Street Mall. I'll be interested to see how that
18:51
Speaker 2: one goes. After keeping followers in suspense for almost a week,
19:03
Speaker 2: Anna McEvoy finally announced the arrival of her baby boy
19:06
Speaker 2: and his much-anticipated name. The reality contestant-turned-fake-tan entrepreneur cleverly took
19:12
Speaker 2: advantage of the peak engagement, simultaneously dropping baby updates alongside
19:17
Speaker 2: details of a new product launch. So despite building up
19:21
Speaker 2: the hype, sadly, Anna was pipped at the post when
19:23
Speaker 2: it came to the name reveal.
19:25
Speaker 1: That's right.
19:25
Speaker 2: Instagram account Influencer Updates AU received a rather strong tip
19:30
Speaker 2: off about the baby name on Friday night, and she
19:33
Speaker 2: decided to share it with her subscribers. So in the post,
19:37
Speaker 2: the Watchdog account also revealed that Anna had most likely
19:40
Speaker 2: given birth to her baby boy a week earlier because
19:44
Speaker 2: a handful of followers had spotted them out and about.
19:47
Speaker 1: Now, the Instagram story.
19:49
Speaker 2: Revealed the name didn't last long and was removed about
19:53
Speaker 2: half an hour later.
19:54
Speaker 1: My guess is.
19:55
Speaker 2: That Anna or her husband Michael reached out to Amber
19:59
Speaker 2: demanding that she take it down. I mean, I can
20:01
Speaker 2: understand that. She's waited so long and she has really
20:05
Speaker 2: been trying to pump it up because leading into her birth,
20:08
Speaker 2: she was asking followers to guess the name and she
20:10
Speaker 2: kept talking on her podcast about how no one had
20:13
Speaker 2: guessed it right. Now, the tip-off ended up.
20:15
Speaker 1: Being bang on.
20:16
Speaker 2: On Sunday night, the couple revealed they named their son
20:19
Speaker 2: Suede Ashton Staples, sharing a cute photo of his little
20:23
Speaker 2: foot as well as a family snap following the C-section.
20:26
Speaker 2: Side note, have you ever seen such a glamorous C-section photo? Like,
20:30
Speaker 2: I'm feeling a bit of pressure here because... I'm not
20:33
Speaker 2: long away from having my C-section. And I'm like, holy fuck,
20:36
Speaker 2: they looked incredibly glamorous. Oh, she looked absolutely stunning. I
20:41
Speaker 2: thought the same thing. I mean, it made me pissed
20:43
Speaker 2: off because I was like, I looked like shit. I
20:44
Speaker 2: looked like a foot.
20:45
Speaker 1: I had no makeup on, no tan. I had no
20:47
Speaker 1: Goldie B tan on. See, I think that's how most
20:50
Speaker 1: of us probably look.
20:51
Speaker 2: I know.
20:51
Speaker 1: But I mean, let's be fair.
20:53
Speaker 2: She is a model.
20:54
Speaker 5: Yeah.
20:54
Speaker 2: Now, in the comments section of this name announcement, a
20:57
Speaker 2: follower shared their disappointment, writing... Unfortunately, someone ruined it and
21:01
Speaker 2: commented on your last post revealing his name.
21:04
Speaker 1: Beautiful name though.
21:05
Speaker 2: Now, I want to point out that that wasn't Amber
21:07
Speaker 2: from Influencer Updates AU, but presumably one of her subscribers
21:11
Speaker 2: who was commenting the name on Anna's page. Anna ended
21:14
Speaker 2: up responding to that comment writing, I know, with a
21:17
Speaker 2: crying face and broken heart emojis.
21:20
Speaker 1: It did make me feel.
21:21
Speaker 2: Quite sad for her, as you say, Kate, because revealing
21:23
Speaker 2: your child's name, it must be such a special moment
21:25
Speaker 2: and one that they have waited for for quite some time. Yeah,
21:28
Speaker 2: I think it's a double whammy in this case as well,
21:30
Speaker 2: because she was really trying to get engagement off it.
21:33
Speaker 2: And particularly because it's a very unusual name. So I
21:38
Speaker 2: personally was quite surprised when I heard it. Everyone knows
21:42
Speaker 2: I love traditional names. So Suede is never really going
21:45
Speaker 2: to be, you know, up there on my list.
21:48
Speaker 1: Each to their own.
21:49
Speaker 2: But I did see someone point out that it sounded
21:51
Speaker 2: like a Bets and Bets winter collection, like suede staples.
21:57
Speaker 2: I really don't think that this was the name reveal
21:59
Speaker 2: that she was hoping for. And I don't think she
22:01
Speaker 2: quite anticipated the wave of negativity that was set to
22:04
Speaker 2: come her way because quite a number of animal activists
22:08
Speaker 2: weighed in questioning why she would name her son after
22:11
Speaker 2: such a cruel practice. One follower wrote, if people knew
22:14
Speaker 2: how cruel suede is, No one would want to name
22:17
Speaker 2: a newborn baby with that horrible name. It's associated with evil.
22:21
Speaker 2: Bailey from Warrior for Animals, who we spoke about on
22:23
Speaker 2: last week's episode in relation to Tammy's camel incident, he
22:28
Speaker 2: shared his thoughts, writing, terrible name for many reasons, but
22:31
Speaker 2: particularly concerning a suede is animal skin, and her son
22:34
Speaker 2: could become uncomfortable with that due to becoming concerned about
22:38
Speaker 2: animal welfare, a vegan, fashion week banning animal skin. It
22:42
Speaker 2: is a name that if the child grows up to
22:44
Speaker 2: have values against that material, will make them feel uncomfortable.
22:48
Speaker 2: It's like naming a child bacon, but then becoming a
22:50
Speaker 2: vegan or deciding to be Muslim. I think it was
22:53
Speaker 2: a case of bad timing for Anna McAvoy coming off
22:56
Speaker 2: the back of all the animal activists focusing on Tammy
22:59
Speaker 2: Hembrough's behavior in Egypt. I think maybe she wouldn't have
23:03
Speaker 2: got this outpouring of negativity if they hadn't been watching
23:07
Speaker 2: so closely. There's also been a lot of discussion and
23:10
Speaker 2: debate around her strategy for sharing this birth announcement. particularly
23:15
Speaker 2: because she has been doing it alongside continual promotions around
23:19
Speaker 2: her fake tanning company, Goldie B. I mean, for influencers,
23:23
Speaker 2: name reveals and birth announcements are huge business. These occasions
23:27
Speaker 2: are always going to deliver an influencer their biggest engagement boost.
23:32
Speaker 2: And ultimately, it's going to lead them to having more
23:34
Speaker 2: followers and increasing their revenue. It has been very clear
23:38
Speaker 2: through Anna's pregnancy that she is keen to move into
23:41
Speaker 2: this motherhood space. She's released a mothering podcast. The majority
23:45
Speaker 2: of her content when you look at TikTok is all
23:48
Speaker 2: around her pregnancy. And I know that a lot of
23:51
Speaker 2: women and a lot of our listeners who are pregnant
23:54
Speaker 2: have really enjoyed following her journey and she's been quite
23:57
Speaker 2: successful at sharing this type of content. And I think
24:00
Speaker 2: it has been really fascinating to watch the way that
24:03
Speaker 2: she has chosen to roll out this birth announcement because
24:06
Speaker 2: she's probably one of the first Aussie influencers I've seen
24:09
Speaker 2: to breadcrumb it.
24:10
Speaker 1: To this extent.
24:12
Speaker 2: Sarah's day was a fiend for this when she gave
24:14
Speaker 2: birth to her first son, Fox, around six years ago.
24:17
Speaker 2: But more recently, influencers have been doing paired back birth announcements.
24:23
Speaker 2: And I think it's because it's a bit taboo now
24:26
Speaker 2: to be seen to be exploiting the birth of your
24:29
Speaker 2: child and exploiting that child.
24:30
Speaker 1: Well, it's seen as.
24:31
Speaker 2: Being a bit opportunistic and as if you're trying to
24:33
Speaker 2: push your own agenda and your own brand. Now, getting
24:37
Speaker 2: into the way that Anna shared her announcement, It first
24:40
Speaker 2: started last week when she shared a video of herself
24:43
Speaker 2: being wheeled in for her cesarean. And in the clip,
24:46
Speaker 2: she mimed to the viral song, Oh My God, I'm
24:48
Speaker 2: Having a Baby. And she captioned the post, It's Happening. Now,
24:52
Speaker 2: the next day, she then uploaded another reel where she
24:56
Speaker 2: and her husband transitioned from their clothes into their hospital gown.
25:00
Speaker 2: And she captioned it, C-section incoming. Now, it was another
25:04
Speaker 2: further three days before she actually announced her son's safe arrival.
25:09
Speaker 1: Writing, here he is our greatest love.
25:12
Speaker 2: Now in this video, she shared close-up shots of Suede's lips.
25:16
Speaker 2: And I have to say, this baby looks absolutely gorgeous.
25:19
Speaker 2: His lips are enormous. He looks like a model baby.
25:22
Speaker 1: He's stunning.
25:24
Speaker 2: Yeah, they really stood out to me as well, I suppose,
25:26
Speaker 2: because they were the focus of the video. It's interesting
25:28
Speaker 2: that she's not showing his face. I wonder if that
25:30
Speaker 2: will continue. Yeah, we did have to wait a further
25:34
Speaker 2: 24 hours after that post before we got the big
25:36
Speaker 2: name reveal. which attracted 28,000 likes, the most out of
25:40
Speaker 2: any of her posts. And what has been really interesting
25:43
Speaker 2: throughout this drip feeding of this baby news is that
25:45
Speaker 2: Anna has been making sure to simultaneously share posts about
25:49
Speaker 2: her business's new product, which is conveniently launching on the
25:53
Speaker 2: 15th of June. So in a few days, as we said,
25:56
Speaker 2: she does own a fake tan company and they are
25:59
Speaker 2: launching a new gradual tanner. And it's been a bit
26:01
Speaker 2: of an ad sandwich. So for instance, when Anna finally
26:04
Speaker 2: shared her son's name, She reshared that post to her
26:07
Speaker 2: Instagram story and wrote his name is dot dot dot.
26:10
Speaker 2: So that Instagram story would have attracted a lot of
26:13
Speaker 2: views and a lot of attention.
26:14
Speaker 1: It was then followed.
26:15
Speaker 2: Immediately by a slide which provided an early access link
26:20
Speaker 2: to her new gradual tanner. She then followed it up
26:23
Speaker 2: by resharing another family snap to her Instagram story and
26:27
Speaker 2: it was then immediately followed by another screenshot of a
26:30
Speaker 2: positive review about GoldieBee. Yeah, I noticed this too. And
26:34
Speaker 2: I found it quite overt. Like I've never seen an
26:37
Speaker 2: influencer do it that obviously before. We've had quite a
26:41
Speaker 2: few listeners writing in saying that they felt a bit
26:43
Speaker 2: icky about it. And originally I did too until I
26:47
Speaker 2: really sat with it and I thought, why do I
26:50
Speaker 2: feel this way? And it actually made me change my
26:53
Speaker 2: opinion because Anna is a new mum who is embarking
26:56
Speaker 2: on maternity leave. And Anyone who runs their own business
27:00
Speaker 2: and is forced to take government-funded maternity leave knows that
27:04
Speaker 2: the pay is very minimal.
27:05
Speaker 1: It is a struggle to live off that paycheck.
27:08
Speaker 2: I was really shocked to see how little women receive,
27:11
Speaker 2: particularly when you consider that women giving birth before the
27:15
Speaker 2: 1st of July also receive no payment towards their super
27:18
Speaker 2: during that time, which is just So disgusting. I do
27:21
Speaker 2: want to point out, though, it's progressively getting better. Like
27:24
Speaker 2: it's a very positive step that super will now be
27:26
Speaker 2: included as of July 1st, 2025. I just think it's
27:30
Speaker 2: absolutely ridiculous, though, that women on maternity leave are being
27:33
Speaker 2: paid minimum wage when you consider how high mortgages are
27:38
Speaker 2: and how ridiculous the cost.
27:39
Speaker 1: Of living is at the moment.
27:41
Speaker 2: And it just made me think, why is it a
27:42
Speaker 2: bad thing that Anna is hustling and hustling hard in
27:45
Speaker 2: the lead up to her birth? I actually think it's
27:47
Speaker 2: a really savvy business move from her because why wouldn't
27:51
Speaker 2: you strike when you know that you have optimal eyeballs
27:53
Speaker 2: on your page and interest in what you're doing? And
27:56
Speaker 2: I think with the influencer landscape being so oversaturated, we're
28:01
Speaker 2: really living in a time where there's a real disparity
28:03
Speaker 2: between what influencers are earning. And for Anna, when you
28:06
Speaker 2: look at where she lives, she lives in a fairly
28:08
Speaker 2: modest apartment. I would assume that she's not making mega
28:12
Speaker 2: bucks off her influencer career. I mean, she'd be making
28:15
Speaker 2: decent money, but not amazing money.
28:17
Speaker 1: And I think it is so hard for.
28:19
Speaker 2: Mums to keep their businesses and side hustles going during
28:23
Speaker 2: the early stages of motherhood. So why not utilise your
28:26
Speaker 2: social media following at the most optimal time for you?
28:29
Speaker 2: I mean, Sophie, you're about to embark on maternity leave.
28:32
Speaker 2: I have experienced it recently and we both own businesses.
28:36
Speaker 1: It's bloody difficult.
28:37
Speaker 2: And I think if a male was doing this, people
28:40
Speaker 2: wouldn't even notice it.
28:41
Speaker 1: They'd be like, whatever.
28:42
Speaker 2: But I think we do hold women to a certain account,
28:45
Speaker 2: particularly when they become mums, because it's like, well, how
28:48
Speaker 2: dare you use this beautiful moment as a chance to
28:52
Speaker 2: plug your business?
28:53
Speaker 1: But guess what?
28:53
Speaker 2: She's trying to earn money to look after her baby.
28:55
Speaker 2: And I think it's pretty clever the way she has
28:57
Speaker 2: been plugging her brand. I have been on the fence
29:00
Speaker 2: about purchasing it myself. And some of the reviews, I'm like, well,
29:04
Speaker 2: maybe I will pull the trigger. Yeah. And the tactic
29:06
Speaker 2: does seem to be working for her because over the
29:08
Speaker 2: last 30 days, her following has grown by 3,200 followers.
29:14
Speaker 2: Let's get into our Friday debrief. And Sophie, I'm getting
29:17
Speaker 2: really sad because this is your last podcast episode before
29:21
Speaker 2: you give birth.
29:22
Speaker 1: It feels so weird. Like it's all coming together.
29:25
Speaker 2: Around so quickly and I think because Amy's been on
29:29
Speaker 2: leave and I've been really tuned into both of the
29:31
Speaker 2: businesses and it's taken up all of my attention I've
29:36
Speaker 2: almost forgotten that I'm about to have a baby so
29:38
Speaker 2: I don't like letting go of the podcast I just
29:42
Speaker 2: I feel a bit emotional that I'm not going to
29:44
Speaker 2: be able to be on the mics for a couple
29:46
Speaker 2: of weeks I am hoping that I'm going to be
29:48
Speaker 2: able to make some cameo appearances and pop up here
29:52
Speaker 2: and there along the way we actually did splash out
29:54
Speaker 2: and buy a recorder each so now we've got a
29:57
Speaker 2: separate recorder at our house which We should have done
30:00
Speaker 2: bloody years ago, particularly maybe, Kate, when you had Jack
30:03
Speaker 2: because it's been so much easier to record from home. Yeah,
30:07
Speaker 2: I think that's going to be a game changer for us.
30:09
Speaker 2: Now we just need to sync up all of the boys'
30:11
Speaker 2: naps and we'll be fine.
30:13
Speaker 1: We won't even need babies. Oh, absolute piece of piss,
30:15
Speaker 1: I'm sure.
30:16
Speaker 2: But, yeah, I'm really excited for the next couple of weeks,
30:19
Speaker 2: a little bit scared, but I think it will be
30:22
Speaker 2: really exciting and I can't wait to meet my little boy. Well,
30:26
Speaker 2: I actually have my little boy sitting on my lap
30:28
Speaker 2: at the moment because we are recording from home and
30:31
Speaker 2: someone had to get up from their nap. So he
30:33
Speaker 2: is absolutely loving trying to grab the microphone off me. Definitely,
30:37
Speaker 2: I don't think we can record when they are awake
30:39
Speaker 2: because this is quite difficult. But I have Jack's first
30:42
Speaker 2: birthday party this weekend and I am so excited for it.
30:45
Speaker 2: I've been making lolly bags. I'm set to make the
30:49
Speaker 2: cake today. And I've decided to make the teddy bear
30:52
Speaker 2: cake from the Women's Weekly Cookbook. And the other day
30:57
Speaker 2: I picked up this big cake board to put it on.
30:59
Speaker 2: I've got all the lollies ready to go. I have
31:01
Speaker 2: actually been eating some of them, so I might have
31:03
Speaker 2: to do a restock. But I'm just so excited. I've
31:05
Speaker 2: always dreamt of the moment to make my son's first
31:08
Speaker 2: birthday cake.
31:09
Speaker 1: So it's very exciting for me.
31:10
Speaker 2: Why do I feel like there's going to be some
31:11
Speaker 2: meltdowns tomorrow? Because I don't think that that is an
31:13
Speaker 2: easy cake to make. You did ask me whether you
31:15
Speaker 2: should do the one or the teddy bear. My vote
31:17
Speaker 2: was for the one because you're trying to avoid any mistakes.
31:21
Speaker 1: But, no, I'm really excited for Jack's birthday cake. Well,
31:24
Speaker 1: the one can always be a backup.
31:25
Speaker 2: So if I do end up posting a photo of
31:27
Speaker 2: the one cake, that's what happened.
31:29
Speaker 1: It hasn't worked out.
31:29
Speaker 2: Well, I think that is all we have time for today.
31:32
Speaker 2: Thank you so much for joining us for this episode.
31:35
Speaker 2: I will miss being on the mics with everyone, but
31:37
Speaker 2: hopefully I will be back soon, especially to share my
31:40
Speaker 2: birth episode, which I'm sure we'll record in the not
31:44
Speaker 2: too distant future. But thank you again for joining us.
31:46
Speaker 2: This episode was recorded on the traditional land of the
31:49
Speaker 2: Kaurna people of the Adelaide Plains. We pay respect to
31:52
Speaker 2: elders past and present. Thank you.