Latest / Leaders on Shopify with John Readman
Showing your search bar on mobile can lift conversion by 30-50%
Most Shopify stores hide search behind a tiny magnifying glass in the corner. Adam Pearce has the data on what that's costing you.
Adam Pearce co-founded Blend Commerce about a decade ago and has worked on around 450 stores. Blend does one thing: conversion optimisation, Shopify brands only. He's blunt about what he still sees on sites turning over two or three million a year.
Search that's desktop-only, or buried behind an icon nobody can hit with their thumb. Exposing the bar lifts conversion 30-50%, and customers who use search show 35-40% higher lifetime value. Social video sitting at the…
The skinny
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