Latest / Beyond Product Management
Wishful Thinking Is Not a Product Strategy
Wishful thinking feels productive.
“If I just launch this, revenue will fix itself.”
“If I build the right offer, the right people will come.”
But hope is not a product strategy.
In this episode, Heather breaks down why so many ambitious women founders fall into reactive building cycles — launching, tweaking, adding, grinding — only to end up exhausted and questioning themselves.
This isn’t a motivation problem.
It’s a strategy problem.
You’ll learn:
Why building for “everyone” guarantees traction with no one
The difference between a pain point and a real buying trigger
Why nice-to-have…
The skinny
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