Latest / The Marketing Career Podcast with Fexingo: Marketing Jobs, Skills, and Career Growth
How Mid-Career Marketers Use the Career Pivot Roadmap
In this episode, Lucas and Luna explore how mid-career marketers can use a structured career pivot roadmap to transition into new roles or specialties. They break down the four-phase framework—assess, explore, prepare, launch—using real-world examples like a content marketer who moved into product marketing at HubSpot and a brand manager who switched to growth marketing at a fintech startup. Lucas shares data from a 2025 LinkedIn survey showing that 62% of marketers who planned a pivot with a timeline under 18 months succeeded versus 38% without one. Luna presses on the emotional cost of…
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