Latest / Content Marketing with Fexingo: Blogs, Videos, and Long-Form Content That Converts
How a Single Content Audit Boosted Pipeline by 200 Percent
In this episode of Content Marketing with Fexingo, Lucas and Luna explore how a mid-market SaaS company used a systematic content audit to identify decaying assets, refresh high-potential pieces, and ultimately generate a 200% increase in pipeline attributed to blog content. They break down the three-step audit framework: inventory, performance scoring, and reprioritization. Lucas walks through the specific metrics used—monthly traffic, keyword rank movement, and conversion rate—and explains how the team identified posts that were 'good but not great' as the highest-ROI refresh…
The skinny
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