Latest / The SmallBizChat with Melinda Emerson / Hit It & Quit It with Joanne Black, David C. Barnett, and Eboni Bowman

Transcript

Hit It & Quit It with Joanne Black, David C. Barnett, and Eboni Bowman · The SmallBizChat with Melinda Emerson

• 0:00
  3, 2, 1, 0, ignition.
• 0:06
  Left off.
• 0:08
  Ending small business failure.
• 0:11
  Welcome to the small biz chat podcast with the number one small business expert, Melinda
• 0:17
  Emerson.
• 0:18
  Melinda's goal is to end small business failure, and she'll give you the information
• 0:22
  you need to succeed and live the life you dream of.
• 0:26
  Now here's your host, the small biz chat lady herself, Melinda Emerson.
• 0:33
  Hi, everybody.
• 0:34
  This is Melinda Emerson, the small biz lady.
• 0:36
  America's number one small business expert, and it is my pleasure to welcome you to another
• 0:42
  episode of the small biz chat podcast.
• 0:46
  And what I wanna do now is invite our other 2 guests back, and so that we can all have a
• 0:53
  quick panel that I love to call, hit it or quit it.
• 0:57
  Now let me tell you guys how this works.
• 0:59
  I'm gonna invite back my guests, Joanne Black and David Burnett, and and, obviously, Ebony,
• 1:07
  we're still talking with you.
• 1:08
  And so what we're going to do is I'm going to ask a question.
• 1:14
  Each of you are going to be asked the exact same question, and you're only gonna have 30
• 1:20
  seconds to answer.
• 1:21
  And you cannot repeat somebody else's answer.
• 1:24
  So if somebody steals your answer, you're stuck like Chuck, you better come up with something
• 1:28
  else, or you're gonna get the cowbell at I don't wanna give you the cowbell.
• 1:31
  So here's how we're gonna do this.
• 1:33
  I'm gonna start with you Joanne first.
• 1:37
  I'm then gonna go to David and then you, Ebony.
• 1:41
  And then we'll switch it up next question.
• 1:44
  Alright.
• 1:45
  Very first question we're gonna have is what is your favorite podcast?
• 1:50
  Joanne, what is your favorite podcast?
• 1:54
  Paula Watts, the sales reinvented podcast.
• 1:57
  He takes a different take on things.
• 1:59
  He has a theme, and a lot of people just speak on that specific team.
• 2:05
  And he does it free.
• 2:07
  He has a whole business.
• 2:09
  He's employed, and this is separate.
• 2:12
  He's fabulous.
• 2:13
  Love it.
• 2:14
  David, what's your favorite podcast?
• 2:17
  I really enjoy a podcast called The How of Business hosted by Henry Lopez.
• 2:22
  He talks to a lot of different small business people about operational stuff and about their
• 2:26
  story about how they manage to do things.
• 2:28
  Lots of great useful information for small business people.
• 2:32
  Alright, Ebony.
• 2:33
  What is your favorite podcast?
• 2:35
  It's called Therapy for Black Girls, and it is by, It's a hello, Joyed, hello, hello, Joyed,
• 2:43
  hello, Doctor.
• 2:44
  Joy.com.
• 2:45
  Excuse me.
• 2:46
  And it just really pushes mental health for, black women and and and young girls.
• 2:52
  Oh, I've never heard of that one.
• 2:54
  I'm gonna have to check that out.
• 2:55
  That sounds really Interesting.
• 2:58
  Alright.
• 2:59
  Question 2, David, I'm coming to you first.
• 3:02
  Then you Evony, then you Joanne.
• 3:04
  What is your favorite business app?
• 3:08
  Favorite business app?
• 3:11
  Well, I don't know.
• 3:12
  Like, it's probably the calculator app.
• 3:15
  That's how I add up how much money I'm making.
• 3:17
  Right?
• 3:19
  The calculator app on your phone.
• 3:21
  I love it.
• 3:21
  Alright.
• 3:23
  And, Ebony, what is your favorite app?
• 3:29
  I make roadie.
• 3:31
  That's what I do to send my deliveries out.
• 3:33
  That's needed all the time.
• 3:35
  Makes my life work.
• 3:37
  Hey.
• 3:37
  I'll take it.
• 3:38
  I'll take it.
• 3:39
  Joanne, what's your favorite app?
• 3:41
  I'm my favorite app because our best app is ourselves.
• 3:46
  Right?
• 3:46
  To get business to build relationships and be with people.
• 3:51
  You did say that.
• 3:52
  Okay.
• 3:55
  You did say that earlier.
• 3:56
  Alright.
• 3:57
  Next question, Ebony.
• 3:58
  This one's coming to you first.
• 4:00
  Then you, Joanne, then you, David.
• 4:03
  What is your favorite old school marketing tip.
• 4:08
  Favorite old school.
• 4:13
  Listen.
• 4:13
  Maybe networking or, like, I get a lot of business referrals.
• 4:19
  I think that's that's something that's gonna be around forever.
• 4:22
  I agree.
• 4:24
  I agree.
• 4:25
  I think there's others on this call that would say the same.
• 4:29
  Joanne, what's your favorite old school marketing tip?
• 4:33
  I'm sending notes handwritten.
• 4:35
  I've had people say to me, I mean, this is years ago and still, where did you get your
• 4:40
  stationary?
• 4:42
  We love it.
• 4:43
  So I have business I have a note cards with my business on there, and I write a handwritten
• 4:49
  note, whatever, if I send somebody something or just to say thank you, definitely if I receive
• 4:55
  a referral or even happy birthday, happy holidays, whatever it is, They are so
• 5:02
  appreciative.
• 5:02
  You know, as human beings, what we want is thank you.
• 5:07
  Exactly.
• 5:08
  Alright, David.
• 5:09
  What's your favorite old school marketing tip?
• 5:12
  If your business serves a certain community or neighborhood or part of a city, advertise with
• 5:18
  door hangers.
• 5:19
  I've had so many business clients in mind have huge success with door hangers.
• 5:24
  Nobody's doing them anymore, and you gotta handle it, you gotta hold it, and the message
• 5:29
  gets across.
• 5:31
  Interesting.
• 5:32
  Interesting.
• 5:32
  That sounds like a great idea for a local business, Ebony.
• 5:37
  That sounds like a really great idea.
• 5:39
  Alright.
• 5:39
  Last question, David, I'm gonna ask you first, then you Joan, then you Ebony.
• 5:45
  What is the best business book you have ever read?
• 5:50
  Oh, it's it's a it's a marketing and communications book.
• 5:53
  It's called persuasion secrets of the world's most charismatic and influential villains.
• 6:00
  And it it the the guy who wrote it basically looks at, you know, all the great stories that
• 6:05
  we've ever had and how the villain is so important and what the keys are to the villains
• 6:11
  communication and how we can use that in business.
• 6:14
  Now that I have to say that's the first time I've heard about that book, but it sounds like
• 6:18
  a good read.
• 6:19
  Alright, Joanne.
• 6:20
  What's your favorite business book?
• 6:22
  It's called the startup of you.
• 6:24
  And was written by Reid Hoffman, who is one of the co founders of LinkedIn.
• 6:29
  It is perfect for small business owners.
• 6:32
  And here's what he says.
• 6:34
  Adapt to the future.
• 6:35
  Invest in yourself and transform your career.
• 6:39
  He talks about the importance of conversations and not just connections.
• 6:46
  I love it.
• 6:47
  The founder of LinkedIn talking about the importance of conversations.
• 6:51
  Good advice.
• 6:52
  Alright, Ebony.
• 6:53
  What is your favorite business book?
• 6:56
  I would say it is 7 habits of highly effective people.
• 7:02
  Definitely made me rethink some things.
• 7:05
  I don't have a lot of time for reading, but to me, the way that book was broken down, I can
• 7:09
  read it piece by piece and come back to it, pick it back up when I have more time.
• 7:13
  So it's perfect.
• 7:15
  I love that.
• 7:15
  I love that.
• 7:16
  That old school book, but it's one everybody's got on their show.
• 7:20
  And my favorite business book actually is a book called up you by Jay Salmon.
• 7:25
  And I love this book because he says, if you wanna change the world, start by disrupting
• 7:30
  yourself.
• 7:30
  So I love it, and I've bought that book and given it to many, many people because I think
• 7:35
  it's important.
• 7:36
  I have really appreciated all three of you very much Thank you so much to my guest sales
• 7:42
  expert, Joanne Black.
• 7:44
  Check out her website no more cold calling.com.
• 7:48
  Thank you to David Burnett.
• 7:49
  If you're looking to buy or sell a business, look him up at davidcbarnett.com And thank you
• 7:55
  so much to chef Evony Bowman, founder of Flavor Atlanta.
• 7:59
  Her website is Flavor Atlanta.
• 8:03
  Dotcom.
• 8:04
  Now listen, if you're interested in starting your dream business in 2023, I wanna encourage
• 8:11
  you to check out my new course, become your own boss.
• 8:15
  It is a 10 week online course that is gonna give you everything you need to launch your
• 8:20
  dream business.
• 8:21
  It starts January 31st.
• 8:24
  I'm doing it in partnership with Drexel University.
• 8:26
  So I can also get you some CU credits at something that you need.
• 8:30
  I'm gonna help you build a business plan and a sales plan so that you're gonna be able to
• 8:36
  drive sales on day 1 of your business.
• 8:39
  If you're interested in checking out the course, head over to our URL,
• 8:43
  tinyurl.comforward/byob Drexel.
• 8:49
  Now thank you so much for joining us tonight on this episode of the Small Bishop podcast.
• 8:54
  The mission of the Small Bishop podcast is to end small business failure.
• 8:58
  I'm Melinda Emerson's small business lady, your host, and I will leave you with this.
• 9:02
  You never lose in business, either you win or you learn.
• 9:06
  God bless everybody.
• 9:10
  Thanks for listening to the Small Biz chat podcast with Melinda Emerson.
• 9:15
  Subscribe to this podcast wherever you listen to podcasts and join us next Wednesday for more
• 9:20
  fantastic information and interviews.
• 9:23
  You can find more sources and small business success strategies by visiting Melinda's
• 9:27
  website succeed as your own boss.com.
• 9:31
  Thanks again for listening, and we'll see you next week.