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Stop Your Podcast From Fading Out · Your Mic

• 0:00
  Welcome back to your mic. My name is Freddie Cruz, founder of Speak Podcasting.
• 0:04
  You can reach out to me at Freddie with a Y at SpeakPodcasting.com, and this
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  episode is all about the anatomy of a dead podcast. And that's because podcasts,
• 0:17
  they don't die all of a sudden. They sort of just wither away. That's what we
• 0:22
  call it in the industry, pod fate. It begins with, oh well, I don't have time to
• 0:28
  record this one episode for next week, and it's already Friday afternoon, and
• 0:33
  I'm ready for the weekend. And so then one episode is missed. But then one
• 0:37
  becomes two. And here we are at the end of October at the time of the
• 0:41
  recording of this particular episode. So we're coming up on November. And so
• 0:46
  before you know it, Thanksgiving arrives, and then the holiday parties, and then
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  Christmas, and then New Year's Eve, and then before you know it, two months has
• 0:57
  gone by. And well, then your desire to podcast has just faded away because it's
• 1:07
  no longer important. It's, well, I had stuff to do, or things got busy. Or well,
• 1:18
  I'll just wait until next year. And so the purpose of me talking about how a
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  podcast, no matter where you are in your journey, is if you've already made
• 1:31
  great strides up until this point of the year, if it's if you are inside your
• 1:37
  first year podcasting, maybe you hit that first thousand downloads at critical
• 1:41
  first benchmark, you hit a thousand downloads in less than three months. And your
• 1:47
  retention is just through the roof, like all of your episodes, let's say you have
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  10, okay, 10 episodes now those 10, nine out of those 10, have a retention of
• 1:58
  greater than 75% or maybe they all have a retention of greater than 90%. And
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  that's amazing. Maybe you are 40 episodes deep and it's year number two and
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  things just kind of got kind of just got out of hand. And things like that
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  happen. A few episodes ago, I talked about how I missed a recording because I
• 2:20
  was because I was poopy pants and tired. Things happen. Also, it depends on how
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  important your podcast journey is and how important it is to your your
• 2:34
  businesses brand or if you're a C suite level executive, how important it is to
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  your marketing department. If you are an executive of a nonprofit, how important
• 2:43
  it is to your nonprofit's mission. And so it begs the question of what it is
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  you can do throughout this season as we are coming up on the last two months of
• 2:58
  2025. What it is you can do to ensure that you can sustain that you can keep
• 3:07
  going. You if you follow my company account, speak podcasting on Instagram or
• 3:14
  a LinkedIn heck if you've even followed me on on any of the social media channels
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  you probably see me on more than one occasion. Talk about the importance of
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  batch recording. And really it's just a matter of making room for 90 minutes or
• 3:30
  just a couple hours maybe even three hours. Some of our clients choose to
• 3:35
  record three hours at a time. Once every month or twice a month, the rose
• 3:40
  records upwards of three, sometimes even four times a month for their show.
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  Dr. Sturm and her show Beauty Unbilled, we we meet about once a month and we
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  record four episodes. I think on one occasion we may have knocked out five or
• 3:55
  six videos in less than two hours for her show. So this is entirely possible. And
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  I'll paraphrase something that that one of our other clients, Carolyn Cromeans
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  with the Cromeans law firm, her show is quite getting screwed as for contractors.
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  It's a construction law podcast. And when she recorded her her 200th episode,
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  she said something to the effect of if it's important, you'll do it. And if not,
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  you won't. And so if it's important to you, but you just don't know how to how to
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  make it happen. Well, that's how you just will your way into recording those
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  episodes. Maybe it means you miss a party. Maybe it means you missed the the LSU
• 4:47
  game of a family at LSU. So it's kind of top of mind. But maybe you miss the
• 4:54
  Texans game. Maybe you missed the basketball game. Whatever it is that you
• 5:00
  like to do for fun. Well, if your podcast is is important to you and time is of
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  the essence, we talk about being time starved a lot in my business with our
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  clients. And if if you're starved for time, then choices have got to be made.
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  Everything is a trade off. And so batch recording is the one way the best way
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  is sure fire away for you to not fade out as we head into the final months of
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  2025. And so again, if it's important to you, you'll you'll batch out that time 90
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  minutes, maybe even two hours, three hours. And I understand can be a bit much. We
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  do have clients that do three hours. And so it really just depends on on the
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  will you have. Just remember that if you're if you're several episodes deep or if
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  you're even 30 or 40 or 50 episodes deep and you've made great progress to just
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  stand the game to stand the game and to not let the show not let not let the
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  expectations of others sort of get in the way of what it is that you have built
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  and that you hopefully will continue to build as we close out the year and move
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  into 2026 because it doesn't take it doesn't take me to tell you you can follow
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  all the really popular business guys from Gary Vaynerchuk to Alex Hormosi to
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  Layla Hormosi his wife to Daniel Priestly that moving into the future more so
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  than ever having a personal brand and even a company brand is going to be one of
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  the most powerful tools that you can have in your marketing belt. And podcasting
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  is definitely the way to have that content waterfall where it begins with the
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  long form content and going down to your short form videos and your static
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  images and your graphics and your quote tweet style posts to having your email
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  newsletters be centered around your your content calendar and your your podcast
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  cadence. Now if you want some if you want to have a chat about how we can help
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  you sustain and stay in the game so that you can build on the momentum that
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  you've got going into 2026 please feel free to hit me up. Freddie with a
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  Y at SpeakPodcasting.com. Remember always keep your mic on.