Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How Ford Mastered The Pivot From Cars To Software
In this episode, Lucas and Luna dissect Ford’s radical strategic shift from a hardware manufacturer to a software-defined mobility company. We explore how the legacy automaker is leveraging its massive scale in data and vehicle connectivity to compete with tech-native rivals. The conversation drills into the specific mechanics of their new organizational structure, the $3 billion investment in AI capabilities, and the cultural friction involved in convincing veteran engineers to embrace agile coding methodologies. This isn't just about electric vehicles; it's about how traditional…
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