skinny.

Latest / DESIGNWAVE PODCAST

From Personal Training to Local SEO: Building Visibility, Measuring Growth & Adapting to AI with Jordan Fernandez

What happens when a career change leads to a deeper understanding of how businesses grow and why the fundamentals often matter more than the latest marketing trend?

In this episode, we sit down with Jordan Fernandez, digital marketer, local SEO expert, and founder of Fire Fuel SEO, to explore what it really takes to help home service, construction, and trade businesses generate more leads and revenue from online search.

Jordan’s journey into digital marketing began unexpectedly through freelance writing for a Brazilian Jiu-Jitsu website. After balancing personal training with writing, the…

The skinny

The skinny isn't ready yet — notes appear once the transcript is processed.