Latest / Pricing Power Podcast with Fexingo: How Businesses Set Prices, Raise Margins, and Win Customers
Why Disney Prices Lightning Lane Like a Stock Market
In this episode of Pricing Power, Lucas and Luna unpack how Disney has transformed its theme park pricing from a simple ticket-plus-add-on model into a dynamic, demand-driven marketplace. They focus on the Lightning Lane system, which now uses surge pricing that changes in real time based on crowd levels, similar to Uber or airline tickets. Lucas explains how Disney's shift to 'a la carte' pricing lets the company capture more revenue per guest, citing examples like a 20% price jump for a busy Saturday, and discusses the psychology behind paying for faster access—what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.