Latest / Business Brain – The Entrepreneurs’ Podcast / SB Mowing + The Cost of a Day Off

Transcript

SB Mowing + The Cost of a Day Off · Business Brain – The Entrepreneurs’ Podcast

• 0:00
  Dave Hamilton: Business Brain, episode 756 for Wednesday, May 27th, National Sunscreen Day, 2026.
• 0:10
  Shannon Jean: Boy, I could do some more sunscreen.
• 0:13
  Dave Hamilton: We all need it. I know. I don't like it.
• 0:16
  Shannon Jean: Though. I don't like it. But that doesn't mean I shouldn't wear it.
• 0:19
  Dave Hamilton: You've got to use the right sunscreen, and then it's not greasy. The face.
• 0:21
  Shannon Jean: Yeah, that's what I, that's what I.
• 0:23
  Dave Hamilton: I have some things to talk about on this. Okay, good. Yeah.
• 0:26
  Shannon Jean: Perfect. This is business brain brain. Good deal. It's sunny out here in California, man.
• 0:31
  Dave Hamilton: It turns out.
• 0:33
  Shannon Jean: Yeah.
• 0:34
  Dave Hamilton: I heard him sing about the warm California sun.
• 0:37
  Dave Hamilton: Greetings and welcome to Business Brain, the show where we take some ideas,
• 0:42
  Dave Hamilton: we crunch them, we dissect them, we use them to tune our business brains so
• 0:46
  Dave Hamilton: we can all level up our charmed lives.
• 0:49
  Dave Hamilton: Our sponsors for this episode include some of your favorites.
• 0:53
  Dave Hamilton: That's bitdefender.com slash brain, where you can save 30% on Bitdefender Ultimate
• 0:58
  Dave Hamilton: Small Business Security, and shopify.com slash business brain,
• 1:02
  Dave Hamilton: where you can sign up for your $1 per month trial period.
• 1:04
  Dave Hamilton: We'll talk more about those in a little bit, as usual, here in Durham,
• 1:08
  Dave Hamilton: New Hampshire. I'm Dave Hamilton.
• 1:10
  Shannon Jean: And out here in Northern California, I'm Shannon Jean. Dude,
• 1:12
  Shannon Jean: those sponsors are awesome. They've been around forever.
• 1:15
  Dave Hamilton: Yep. Like Bitdefender.
• 1:16
  Shannon Jean: I can just remember using them.
• 1:19
  Shannon Jean: Ongoing shopify and you know there's just great i'm so i really feel honored
• 1:23
  Shannon Jean: that that those guys support us that
• 1:25
  Dave Hamilton: They still that yep it's ongoing it's really great yeah.
• 1:28
  Shannon Jean: Yeah i love it i love it very good uh i don't know whose topic are we starting with i i'll
• 1:37
  Dave Hamilton: I'll start here we we had a um you
• 1:40
  Dave Hamilton: know this week we here in the u.s we had memorial day on
• 1:43
  Dave Hamilton: monday and i opted to
• 1:47
  Dave Hamilton: really kind of detached this weekend and man
• 1:51
  Dave Hamilton: did i pay for it uh on
• 1:55
  Dave Hamilton: tuesday here which is the day we're recording you know it was just like oh man
• 2:00
  Dave Hamilton: i like i i usually like usually i can i can handle a four day week i guess it's
• 2:07
  Dave Hamilton: the monday off friday off i can i guess i'm better at planning for it where It's like I'm finished,
• 2:13
  Dave Hamilton: but I have so many things that I stack up for the beginning of the week.
• 2:18
  Dave Hamilton: I really like the beginning of the week. I like Mondays.
• 2:21
  Dave Hamilton: I'm not somebody that, you know, don't get me wrong. I enjoyed having the extra day and all that.
• 2:26
  Dave Hamilton: But like I didn't shift things in the right way to make Tuesday my Monday.
• 2:36
  Dave Hamilton: I let Tuesday be my Tuesday, you know, and that was like, oh,
• 2:40
  Dave Hamilton: no, no, no. This is this was terrible.
• 2:42
  Dave Hamilton: Yeah. Yeah. Yeah. It just it's an I've learned a lesson here.
• 2:47
  Dave Hamilton: I have I guess I've been in AI is is no small part of this,
• 2:53
  Dave Hamilton: but I've been sort of tweaking my my weekly schedule and carving out some more
• 2:59
  Dave Hamilton: time for myself to just kind of not be scheduled doing things.
• 3:05
  Dave Hamilton: And that works really well for me.
• 3:08
  Dave Hamilton: And I'm able to be very productive without that schedule. I mean,
• 3:14
  Dave Hamilton: I schedule the things I need to schedule. Yeah.
• 3:16
  Dave Hamilton: There is a rhythm to the way my Monday and Tuesday work together and trying
• 3:24
  Dave Hamilton: to do them all on the same day.
• 3:27
  Dave Hamilton: It was just like and I knew it when I was going to bed last night.
• 3:30
  Dave Hamilton: I'm like, oh, what have I done?
• 3:32
  Dave Hamilton: Yeah. Like I should have I should have prepared more.
• 3:36
  Dave Hamilton: Like I should have thought about this on Thursday or Friday and been like,
• 3:38
  Dave Hamilton: all right, what can I juggle around? I, you know, I don't schedule meetings
• 3:42
  Dave Hamilton: for Tuesday because that's going to be your, your, your first day,
• 3:46
  Dave Hamilton: you know? So, yeah. Yeah.
• 3:48
  Shannon Jean: I feel the same way. I'd rather do the Friday thing. I don't know.
• 3:51
  Shannon Jean: I'm just, I feel more prepared and maybe I'm just conditioned that way.
• 3:55
  Shannon Jean: But, you know, I like you, I'm Monday's great.
• 3:58
  Shannon Jean: I mean, I think it's just, it's awesome. And I have no problems.
• 4:01
  Shannon Jean: I don't dread it. I'm like, oh, great. I'm going to get back, back into things.
• 4:03
  Dave Hamilton: I get to get back into things, but I, but I've, I've built myself.
• 4:07
  Dave Hamilton: I wouldn't say Mondays are easy days for me. Like I get plenty done,
• 4:12
  Dave Hamilton: but it's a, it's a ramp into Tuesday, you know, and, and I, I wind up booking
• 4:17
  Dave Hamilton: a lot of things on Tuesday and it's like, oh wait, I didn't,
• 4:20
  Dave Hamilton: I just didn't plan ahead.
• 4:21
  Dave Hamilton: Well, that was my, that was my main issue. You know, if I was traveling,
• 4:24
  Dave Hamilton: I would have, I would have planned ahead for it, but it was like,
• 4:28
  Dave Hamilton: ah, it's just a Monday holiday. Like, I don't need to worry about it. It'll be fine.
• 4:31
  Dave Hamilton: It'll be fine. And it, I don't know. I was, I was, yeah, I'm usually much better at this.
• 4:36
  Shannon Jean: It's, yeah, that's interesting. I listened to some, I was listening to somebody
• 4:41
  Shannon Jean: might've been over the weekend talk about how the,
• 4:45
  Shannon Jean: The work week is dead anyway because people are working all the time and you've
• 4:50
  Shannon Jean: got your device with you and this kind of stuff.
• 4:52
  Shannon Jean: And I feel the same way. It's like yesterday I really felt, because yesterday
• 4:56
  Shannon Jean: was Memorial Day when we're recording this. Yeah.
• 5:01
  Shannon Jean: And I kept getting a sense that it was Sunday. I was like, oh,
• 5:05
  Shannon Jean: I got to do some office work. I got to do some stuff, prep. I had to do a couple of newsletters.
• 5:09
  Shannon Jean: And then I was like, oh, I got to go out and do some, I got to chop down part
• 5:13
  Shannon Jean: of this tree and get my chainsaw out.
• 5:15
  Shannon Jean: But it was, I was still glad I was able to dip in and out and get some things
• 5:24
  Shannon Jean: done because I sleep better knowing that I've checked things off my list.
• 5:30
  Dave Hamilton: Yes. Oh, ah, yes. The two did list is the best sleep aid, Shannon. It is.
• 5:37
  Shannon Jean: It is. As I look back and I go, oh, I got that done. It could be anything.
• 5:41
  Shannon Jean: It'd be like, oh, I actually, I worked on the pool for an hour.
• 5:45
  Shannon Jean: And then I did this and I wrote a newsletter and I did this.
• 5:47
  Shannon Jean: So that's my, that's my sleep aid is sitting there thinking about,
• 5:52
  Shannon Jean: oh yeah, okay, I got this done. I did this check, check, check my to did.
• 5:55
  Shannon Jean: If you don't know what the to did list is, go to businessbrain.show and search for to did.
• 6:00
  Shannon Jean: Maybe Dave will link it actually in the show notes today.
• 6:04
  Shannon Jean: Yep. He's good at that, but that's, I don't like to do lists,
• 6:07
  Shannon Jean: but if i have a well typically my day at the end of the day i want to check
• 6:12
  Shannon Jean: things off i got done that's my two did and the more i productive i am the better
• 6:16
  Shannon Jean: i sleep and if i lay there think i didn't get anything done i know i have to
• 6:19
  Shannon Jean: do better the next day and it's just very simple but it works for
• 6:23
  Dave Hamilton: Me no it it absolutely i'm i'm the same way yeah i i i,
• 6:29
  Dave Hamilton: I found it interesting when we dug in deeper that you have no problem.
• 6:33
  Dave Hamilton: And I understand completely why you have no problem with a reminders list.
• 6:38
  Dave Hamilton: You don't like a to-do list.
• 6:40
  Shannon Jean: Yeah, that's right. I don't want to be told what to do. You can remind me what
• 6:45
  Shannon Jean: needs to be done. That's very different.
• 6:48
  Dave Hamilton: No, I totally get it. I'm not making fun.
• 6:51
  Dave Hamilton: Like I, when you said it, it was like, oh yeah, like that. But I guess the way,
• 6:56
  Dave Hamilton: and I mean, it's just, but it is the language we use to speak to ourselves, right?
• 7:02
  Dave Hamilton: But when I look at my to-do list, it is like no one else has control over that list.
• 7:09
  Dave Hamilton: Like that list is populated by me and I can choose to move things around and
• 7:15
  Dave Hamilton: I have the freedom to do that, right?
• 7:16
  Dave Hamilton: It's mine and I'm accountable only, well, there's some things on there that
• 7:20
  Dave Hamilton: I am accountable to other people for.
• 7:22
  Dave Hamilton: But, you know, I'm accountable to myself first on that list.
• 7:25
  Dave Hamilton: And so it never bothered me to call it a to-do list because it's not,
• 7:30
  Dave Hamilton: I'm not being told what to do, right? Like it is, it is just a reminders list.
• 7:36
  Dave Hamilton: It's a self, it's a self-created list. So, but I get it.
• 7:40
  Dave Hamilton: Like that language we use to talk to ourselves is super, super important in
• 7:44
  Dave Hamilton: a lot of different ways. Yeah.
• 7:46
  Shannon Jean: Yeah. Cause I look at the to-do as it's like a barrier in front of me.
• 7:50
  Shannon Jean: Yeah. Reminders keep moving me along.
• 7:53
  Dave Hamilton: I, yeah, I like it.
• 7:55
  Shannon Jean: And it just kind of prompts me and I set them up throughout the day.
• 7:58
  Shannon Jean: So I know that last night I'm like, oh, remind me at 10 a.m. to do this.
• 8:03
  Shannon Jean: Remind me at 10 30 to do this. And then I off, I've offloaded it from my brain.
• 8:07
  Dave Hamilton: Oh, that's the best part.
• 8:09
  Shannon Jean: Yeah. I know. I don't have to think about it. Like, oh, I got to schedule this
• 8:13
  Shannon Jean: thing. I got to do this. I got to create this.
• 8:15
  Shannon Jean: So, you know, once it's out, I stopped thinking about it. Yep.
• 8:19
  Shannon Jean: I don't think about it all
• 8:20
  Dave Hamilton: Same at all yeah uh yeah i highly highly recommend if you,
• 8:25
  Dave Hamilton: Well, if you're someone who relies on your memory for things,
• 8:30
  Dave Hamilton: I encourage you to ask two questions.
• 8:33
  Dave Hamilton: And these are the questions I asked of myself, which is why I'm encouraging
• 8:36
  Dave Hamilton: you to ask two questions.
• 8:37
  Dave Hamilton: One is, is your memory perfect?
• 8:40
  Dave Hamilton: And for me, that answer was no. And I would miss things, right?
• 8:46
  Dave Hamilton: And then the other part is, even when it serves me, when my memory serves me,
• 8:51
  Dave Hamilton: my memory is very good. It's not perfect, but it's very.
• 8:53
  Shannon Jean: Very good.
• 8:54
  Dave Hamilton: Uh when my memory serves me it is taking up brain cycles because i am actively
• 9:01
  Dave Hamilton: having to think about tokens.
• 9:02
  Shannon Jean: Dave you're using tokens i'm
• 9:03
  Dave Hamilton: Using tokens right yeah and when i offload it to my my calendar in some way
• 9:09
  Dave Hamilton: shape or form it's it there's no more tokens like the process is has ended until
• 9:14
  Dave Hamilton: such time as i get back around to like when the the date comes and it's like
• 9:18
  Dave Hamilton: oh i have that that thing to do. Okay, great.
• 9:21
  Shannon Jean: It's so important, man. And it's a fundamental part of my life where I'm juggling,
• 9:28
  Shannon Jean: I don't know, 30 things at a time, maybe, maybe even more.
• 9:34
  Shannon Jean: Multiple businesses, all kinds of opportunities, this show, email,
• 9:38
  Shannon Jean: newsletter, content, video, on and on and on and on.
• 9:41
  Shannon Jean: Sometimes things do slip through the cracks, but that keeping,
• 9:46
  Shannon Jean: yeah, figuring out the language that works for you and your brain and how you
• 9:53
  Shannon Jean: process information is really important.
• 9:55
  Shannon Jean: Like Slack, I use a Slack reminders all the time. I'll read something and I'll
• 9:59
  Shannon Jean: go, okay, I can't do that right now, but I'll set the reminder and I'll come
• 10:03
  Shannon Jean: back in three hours. I do that all the time.
• 10:06
  Dave Hamilton: I wish I could do that with iMessage, but that's a whole lot of conversation.
• 10:09
  Shannon Jean: Why can't we do that with iMessage? Dude,
• 10:11
  Shannon Jean: It's ridiculous, Dave, that we can't do that.
• 10:14
  Dave Hamilton: It's 2026, and we can't do that.
• 10:16
  Shannon Jean: And we can't set a reminder. Yep. That's unbelievable. I agree.
• 10:19
  Shannon Jean: I was just thinking about that the other day.
• 10:20
  Dave Hamilton: Yep. Yeah. Sucks.
• 10:21
  Shannon Jean: Anyway, find the language that works for you, and if you have a system that
• 10:25
  Shannon Jean: you'd like us to talk about, feedback at businessbrain.show,
• 10:28
  Shannon Jean: we'd love to hear from you.
• 10:29
  Dave Hamilton: Absolutely. We have a business to talk about, a system, in fact,
• 10:33
  Dave Hamilton: that we're going to talk about in a little bit.
• 10:35
  Dave Hamilton: The next thing we're going to do is I'm going to tell you about our sponsors. Yeah.
• 10:40
  Dave Hamilton: And every entrepreneur knows that 2 a.m. voice, right? The what if no one buys from me?
• 10:47
  Dave Hamilton: What if I pick the wrong idea?
• 10:50
  Dave Hamilton: What if I'm not cut out for this charmed life?
• 10:54
  Dave Hamilton: And you can flip this for yourself, folks, by using Shopify.
• 10:59
  Dave Hamilton: I use Shopify for another podcast and another one of my businesses,
• 11:03
  Dave Hamilton: in fact, where we sell merch for both.
• 11:04
  Dave Hamilton: And we went from should we even try this
• 11:08
  Dave Hamilton: to our very first sale in the
• 11:10
  Dave Hamilton: same day like we had the idea at
• 11:13
  Dave Hamilton: a staff meeting in the morning and then i went and i signed us up for shopify
• 11:18
  Dave Hamilton: and i went through the process and i got us online and our first sale happened
• 11:22
  Dave Hamilton: before i went home for dinner shopify is packed with ai tools that write your
• 11:28
  Dave Hamilton: product descriptions your headlines and even enhance your product photography.
• 11:33
  Dave Hamilton: You can spin up email and social campaigns like you've got a marketing team
• 11:37
  Dave Hamilton: behind you, plus award-winning 24-7 support whenever you get stuck.
• 11:42
  Dave Hamilton: I've started reading my Shopify analytics out loud like bedtime stories,
• 11:47
  Dave Hamilton: and that's why I hear ka-ching.
• 11:50
  Dave Hamilton: It's time to turn those what-ifs into cha-ching with Shopify today.
• 11:55
  Dave Hamilton: Sign up for your $1 per month trial at shopify.com slash businessbrain.
• 12:01
  Dave Hamilton: Go to shopify.com slash businessbrain.
• 12:05
  Dave Hamilton: That's shopify.com slash businessbrain.
• 12:08
  Dave Hamilton: And our thanks to Shopify for sponsoring this episode.
• 12:13
  Dave Hamilton: And we entrepreneurs often live one click away from chaos, right?
• 12:19
  Dave Hamilton: One bad link and the charmed life we've been building turns into a very expensive Tuesday.
• 12:25
  Dave Hamilton: The things that I've been thinking about lately are things like those emails
• 12:29
  Dave Hamilton: that you get that ask you to redirect someone's paycheck or send you an invoice, right? Right.
• 12:37
  Dave Hamilton: And like those kinds of things can really send you in the wrong direction.
• 12:43
  Dave Hamilton: And this is where our sponsor Bitdefender stands out for me.
• 12:48
  Dave Hamilton: Bitdefender is a global leader in cybersecurity and their ultimate small business
• 12:52
  Dave Hamilton: security is built for businesses with 25 or fewer employees and no IT team on standby.
• 12:59
  Dave Hamilton: And what I really like is the AI powered scam protection trained on exactly
• 13:04
  Dave Hamilton: these kinds of small business tricks.
• 13:06
  Dave Hamilton: You also get business reputation monitoring, password management,
• 13:10
  Dave Hamilton: unlimited VPN, and one clean dashboard so you can secure the whole team without
• 13:15
  Dave Hamilton: becoming the security department yourself, right?
• 13:19
  Dave Hamilton: I love what they're doing, and I think it's great. Keep your small business
• 13:23
  Dave Hamilton: safe with Bitdefender Ultimate Small Business Security and save 30% when you
• 13:28
  Dave Hamilton: go to bitdefender.com slash brain.
• 13:30
  Dave Hamilton: That's bitdefender.com slash brain for 30% off.
• 13:34
  Dave Hamilton: Go check it out. I think you're going to like it. And our thanks to Bitdefender
• 13:37
  Dave Hamilton: for sponsoring this episode.
• 13:39
  Dave Hamilton: All right, Shannon, tell me about this business that you got. Okay.
• 13:44
  Dave Hamilton: That we're going to dissect here. It's not your business, right? I don't think so.
• 13:47
  Shannon Jean: I wish it was. I wish it was my business, Dave. So there's a business called S.B. Mowing.
• 13:56
  Shannon Jean: Okay. Somebody's initials. Guy's name is Spencer.
• 13:58
  Shannon Jean: All right. And if you go to S.SierraBravoMowing.com.
• 14:03
  Dave Hamilton: Love the use of the Nato Photography. Phonetic alphabet, that makes me happy.
• 14:06
  Shannon Jean: You told me that, yes, yes. You could also, they're very big on YouTube. And this is a...
• 14:15
  Shannon Jean: He's a landscape maintenance guy, right? Yeah.
• 14:18
  Shannon Jean: And so he starts as a kid doing landscape maintenance and doing mowing and doing all this stuff.
• 14:24
  Shannon Jean: But somewhere along the way, in high school, maybe a little later,
• 14:29
  Shannon Jean: he's a little older than that now, he realizes that, hey, you know what?
• 14:32
  Shannon Jean: I should film myself time-lapse doing all this work.
• 14:37
  Shannon Jean: And so he's doing just mowing in the summer months. And he's filming and he's
• 14:43
  Shannon Jean: posting, starts posting time-lapse videos of these big weeds and tall weeds
• 14:49
  Shannon Jean: and edging and everything.
• 14:50
  Dave Hamilton: So for those of you that aren't watching along with us, I need to share with
• 14:53
  Dave Hamilton: you what's happening to everyone that is watching along with us.
• 14:57
  Dave Hamilton: Yes. If you've ever power washed something or mowed a lawn, it's super satisfying
• 15:03
  Dave Hamilton: to look back, certainly when you're finished.
• 15:05
  Dave Hamilton: But even, you know, as you finish sections, you're like, ah, I did that.
• 15:09
  Dave Hamilton: Like it's complete. It's satisfying. Watching time-lapse video of this is like crack.
• 15:15
  Dave Hamilton: Yeah. Yes. It's great. Oh, man.
• 15:18
  Shannon Jean: And he figured this out. His YouTube channel takeoff.
• 15:21
  Shannon Jean: So as of now, SB Mowing has 55 million followers.
• 15:28
  Shannon Jean: Yeah. 55 million.
• 15:30
  Dave Hamilton: Of course it does.
• 15:32
  Shannon Jean: Yes, of course it does. And 3 billion annual views.
• 15:37
  Dave Hamilton: So he's making bank from YouTube. And then also he's got a side job of a filming his content.
• 15:45
  Shannon Jean: He no longer charges for the service.
• 15:49
  Dave Hamilton: That's amazing.
• 15:50
  Shannon Jean: This is what I'm trying to get across. he does not charge for the lawn edging
• 15:57
  Shannon Jean: mowing cleanup of these yards because it's
• 16:00
  Dave Hamilton: Just him finding content.
• 16:01
  Shannon Jean: He finds the worst ones he goes up to the door and says hey i i'd like to do
• 16:06
  Shannon Jean: this for free i've got a a little youtube channel and if you don't mind and
• 16:12
  Shannon Jean: they people are like okay great it's awesome and then he also during he also
• 16:18
  Shannon Jean: does pressure washing so yeah
• 16:20
  Dave Hamilton: The power washing is one of the most, that's one of the most satisfying things.
• 16:25
  Shannon Jean: What do they call those videos? AS, AMR, AS?
• 16:28
  Dave Hamilton: Well, there's the ASMR, but that's the sound stuff. That's different.
• 16:31
  Shannon Jean: That's the sound stuff.
• 16:32
  Dave Hamilton: Yeah.
• 16:32
  Shannon Jean: Yeah. But anyway, there's so many viewers and so many people.
• 16:37
  Shannon Jean: This guy's making over six figures a month on YouTube.
• 16:39
  Dave Hamilton: Oh, of course he is. Oh, yeah.
• 16:41
  Shannon Jean: Probably a couple hundred thousand dollars a month. That's a $2.4 million business
• 16:47
  Shannon Jean: out of a pickup truck and a trailer.
• 16:51
  Shannon Jean: What we have said on this show over and over again is every business is in the social media business.
• 16:58
  Shannon Jean: And you have, you must, it is imperative that you find a way to integrate time-lapse
• 17:05
  Shannon Jean: video into your marketing.
• 17:08
  Shannon Jean: I don't care if you're taking water heaters out. I don't care if you're detailing
• 17:12
  Shannon Jean: cars, if you're painting houses, if you're an accountant, figure it out.
• 17:18
  Shannon Jean: Because everybody falls into this net of, oh, look at this video. This is crazy.
• 17:25
  Shannon Jean: And if you go watch this stuff, like Dave said, it's like crack.
• 17:29
  Shannon Jean: And so here are guys like, well, I'm just gonna start this mowing business and yada, yada, yada.
• 17:34
  Shannon Jean: And it's got a really interesting story if you read them at sbmowing.com.
• 17:38
  Shannon Jean: But then he just realized, hey, there's a hundred times more money in doing
• 17:46
  Shannon Jean: these time-lapse videos and posting them on YouTube every week.
• 17:51
  Shannon Jean: And I love it. And I'm totally here for it. And if any business you talk about, we could find a way to.
• 17:59
  Shannon Jean: So if you're listening and you're like, well, I can't really integrate time.
• 18:02
  Dave Hamilton: Well, let's just do it. I challenge you. I'll go first.
• 18:06
  Shannon Jean: Pick a hard one.
• 18:07
  Dave Hamilton: I mean, I'm going to do it. I think we need to do it for our businesses.
• 18:10
  Dave Hamilton: Like we got to dog food this.
• 18:11
  Dave Hamilton: So I mean, I have an easy one that just came to mind as we were looking at what
• 18:17
  Dave Hamilton: Spencer's doing. and I'm going
• 18:18
  Dave Hamilton: to go into business competing with Spencer because he has a good idea.
• 18:21
  Dave Hamilton: I might as well compete with it if I can get 1% of what he's doing.
• 18:24
  Shannon Jean: Best practices. You got it.
• 18:26
  Dave Hamilton: I'm going to time-lapse. I've been testing, and I'm going to be testing.
• 18:30
  Dave Hamilton: Another one just arrived. I've been testing robot lawnmowers.
• 18:34
  Dave Hamilton: I'm going to time-lapse the robot lawnmowers. I love it. Yep.
• 18:39
  Shannon Jean: That's a big deal. Yeah, it's massive.
• 18:42
  Dave Hamilton: And it's easy.
• 18:43
  Shannon Jean: It's very easy.
• 18:44
  Dave Hamilton: I think to your point, Shannon, And it's not come up with something new to do
• 18:48
  Dave Hamilton: that you can time lapse, figure out what you're already doing that you can put a camera up.
• 18:53
  Dave Hamilton: And really the other thing that I I've been I know I need to do is time lapse
• 19:00
  Dave Hamilton: setting up and tearing down my drums at every gig.
• 19:04
  Shannon Jean: Yep.
• 19:05
  Shannon Jean: Oh, that would be huge.
• 19:07
  Dave Hamilton: People will lose their minds. Like you're doing it wrong. Or why do you do that?
• 19:11
  Dave Hamilton: Or, oh my God, that's cool, right?
• 19:13
  Shannon Jean: I had, yeah, one of the biggest posts I've had is I bought a big,
• 19:18
  Shannon Jean: one of those ginormous, like sharper image massage chairs that kind of sucks you into the pod.
• 19:23
  Shannon Jean: So I bought one of those at an auction. And after a little while,
• 19:26
  Shannon Jean: I was like, eh, I'm not gonna use this thing.
• 19:28
  Shannon Jean: So sat in my garage for a couple of years and it was kind of a beat up shape
• 19:33
  Shannon Jean: by that time. The mice had found a home.
• 19:36
  Shannon Jean: And so I said, okay, I'm going to pull it out. Rather than try to sell it,
• 19:39
  Shannon Jean: clean it up, I said, it's more valuable to me.
• 19:41
  Shannon Jean: I dragged it into my driveway. I set up my phone.
• 19:45
  Shannon Jean: I got out my big grinder and I cut it up on time lapse.
• 19:52
  Shannon Jean: And it was great because when you start grinding into the frame,
• 19:55
  Shannon Jean: the sparks are flying out and everything. Right.
• 19:58
  Shannon Jean: And to your point, half of the comments were about me doing it wrong.
• 20:03
  Shannon Jean: Using the wrong tool, why I should have done X instead of Y,
• 20:07
  Shannon Jean: why are you cutting it up? And the engagement was off the charts.
• 20:10
  Shannon Jean: I think I got about 500,000 views. Matter of fact, I'll find it and I'll give
• 20:14
  Shannon Jean: it to you for the show notes. Sure.
• 20:15
  Shannon Jean: And so anything you do, whether it's anything, like I said, a hard one would
• 20:21
  Shannon Jean: be like, okay, I'm an accountant, what do I do? I don't know.
• 20:23
  Shannon Jean: Tie-lapse yourself walking into an office and working at somebody's,
• 20:28
  Shannon Jean: working at your computer.
• 20:29
  Dave Hamilton: Right?
• 20:32
  Dave Hamilton: The filter to use if you're having trouble coming up with something is come
• 20:38
  Dave Hamilton: up, find the repetitive, the grunt work that you do.
• 20:43
  Dave Hamilton: Yeah, I like that. Find the grunt work. And when it's time-lapsed,
• 20:47
  Dave Hamilton: it's far more interesting to watch.
• 20:50
  Dave Hamilton: And that's what you can go do. All right, Shannon, I got a question for you.
• 20:54
  Shannon Jean: Yes, sir.
• 20:54
  Dave Hamilton: Because we have a couple of, there's a couple in contention here.
• 20:57
  Dave Hamilton: From your standpoint, what is your submission for this episode's big takeaway?
• 21:04
  Shannon Jean: My big takeaway here is you have to integrate time-lapse videos into your marketing.
• 21:10
  Dave Hamilton: Okay. Mine still is that the two-did list is the very best sleep aid.
• 21:18
  Shannon Jean: Okay. I could back myself up.
• 21:22
  Shannon Jean: I do agree 100% with that. so okay that that's a that is a huge takeaway and
• 21:28
  Shannon Jean: it's such a mental game that you play with yourself yeah uh as you go to sleep
• 21:33
  Shannon Jean: or whatever that it helps you because it really helps improve you the
• 21:37
  Dave Hamilton: Next day that's it right yep yeah in a lot of ways i'm on board and also you're
• 21:41
  Dave Hamilton: getting better if it actually works and you're getting better sleep like like
• 21:45
  Dave Hamilton: yeah you know sleep is the first domino right if if you don't get good sleep
• 21:50
  Dave Hamilton: the rest of it doesn't matter so especially.
• 21:52
  Shannon Jean: Especially as you age.
• 21:54
  Dave Hamilton: Which is something we're all doing.
• 21:56
  Shannon Jean: Yes, yes, yeah. And I mean, when I was like 30 years old, it was like,
• 21:59
  Shannon Jean: whatever, I'll stay up till three in the morning and then get up at seven and
• 22:02
  Shannon Jean: keep going. But you know, it's different. It's different now.
• 22:04
  Dave Hamilton: It changes a little bit.
• 22:05
  Shannon Jean: Yeah. So that is the big takeaway. The two-did list.
• 22:08
  Dave Hamilton: All right. I love it. Well, there it is. Thanks for hanging out, folks.
• 22:11
  Dave Hamilton: It's been a blast. Make sure to check out businessbrain.show and send your email
• 22:19
  Dave Hamilton: into feedback at businessbrain.show.
• 22:20
  Dave Hamilton: Have a good couple of days. We'll see you for Friday.