Latest / Extra Serving: A restaurant industry podcast
Burger King’s marketing shift, Gen Alpha’s dominance, and some not-so-great traffic data
On this week’s Extra Serving, NRN editor in chief Sam Oches and executive editor Alicia Kelso discuss the latest restaurant industry news, including Burger King’s menu and marketing shifts, Gen Alpha’s growing importance, and the latest data on fast-food and fast-casual traffic. First up is Burger King, which is rolling out a new campaign — including four new menu items — tied to the film “The SpongeBob Movie: The Search for Squarepants.” The brand also stated its intention to double down on beef where its competitors are pushing further into chicken. What to make of these moves? Sam and…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.