Latest / The Coaches Corner University Podcast
#187 - Marketing for Fitness Coaches - Kandace Hudspeth
Today I got to sit down with Kandace Hudspeth, CMO at OPEX + CoachRx, 20+ years in marketing, brand and growth strategy, and product development. She helps fitness coaches, personal trainers, and fitness brands build businesses with confidence, clarity and consistency.
We discussed:
00:01 — Kandace's Background and Journey to OPEX
03:29 — Why Coaches Think They Hate Marketing
04:32 — Making Sales a Confirmation, Not a Pitch
10:23 — The Person, Problem, Promise Framework
11:17 — Problem Aware, Process Aware, Payoff Aware
14:09 — The Coaching Content Signature Framework
16:28 — The Minimum…
The skinny
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