From short lets to branded living with Maxine Leufroy-Murat (Sejour Living)
Like many entrepreneurs entering the short-term rental space, Maxime Leufroy-Murat started out believing growth was a function of acquiring more properties and scaling operations. After more than a decade in the industry, he has reached very different conclusions.
Maxime Leufroy-Murat has spent over a decade inside the short-term rental industry — building City Relay, one of London's most established lettings management platforms, and Opago, a tech-enabled operations business now managing around 5,000 units across London and Paris. When growth hit a ceiling, he built sideways — into a new…
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