Episode 527: Why Therapists Shouldn't Use Client Testimonials — Ethics, Risks, and Safer Marketing Strategies
Welcome solo and group practice owners! We are Liath Dalton and Evan Dumas, your co-hosts of Group Practice Tech.
In our latest episode, we're clearing up misconceptions and sharing best practices about testimonials for your therapy practice.
We discuss:
Why marketing is becoming more important in our current practice context
Guidance from marketing professionals who don't understand the scope of HIPAA
What the professional ethics codes for therapists specifically say about soliciting testimonials, anonymous or otherwise
Suggested best practices around testimonials as a therapist
Example…
The skinny
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