Latest / Tigs Bits Podcast / The Chicken Salad That Conquered Social Media

Transcript

The Chicken Salad That Conquered Social Media · Tigs Bits Podcast

• 0:00
  I'm here with Shane Griffin. This man has become an
• 0:04
  international sensation with chicken salad of all things.
• 0:09
  And I can't believe it because I've been watching these videos
• 0:12
  and I've been seeing him come along and I have my neighbor
• 0:15
  Renee Wallace, who's cut your hair over the years as we've
• 0:19
  talked about and stuff. She is an awesome lady.
• 0:22
  She's like, you have to go see Shane.
• 0:24
  I know him. He's the guy who's shipping out
• 0:26
  this chicken salad. And I went, OK, so here we are
• 0:31
  #1 easy sell for this boy because Calvin's is my favorite
• 0:36
  chicken salad besides my mom's disclaimer, it is easily the
• 0:40
  best. I've not tried this pimento
• 0:42
  cheese that we're going to talk about yet, so I'm looking
• 0:45
  forward to that. And yeah, so Shane, tell us, how
• 0:50
  did this all get started? My question is, so those guys
• 0:53
  that you don't know, he has sent a package to Bethenny Frankel up
• 0:58
  in New York and she in New York. Yeah, she's in the Hamptons.
• 1:01
  In the Hamptons, and she is a chicken salad connoisseur,
• 1:05
  apparently, Yeah. Yeah.
• 1:06
  So that. Let's start there.
• 1:07
  How did we discover that she's a chicken salad connoisseur?
• 1:11
  OK, so I'm going to tell you the whole thing.
• 1:14
  Super organic, very easy. I was on TikTok.
• 1:18
  My son got me to start doing TikTok for the store back in
• 1:22
  April. So I'm scrolling, I'm watching
• 1:25
  and Bethenny Frankel, her stuff would pop up and she's always in
• 1:29
  her kitchen eating chicken salad on something, but something and
• 1:33
  whatever. And I, I noticed that.
• 1:35
  So it was a Wednesday night. I was headed out to the patio
• 1:39
  lounge to make friends for drinks.
• 1:42
  And I mean, it's true. And I was fixing my snack, which
• 1:46
  is wheat thin cheese, chicken salad and these candied
• 1:49
  jalapenos. And I was, I was sitting eating
• 1:53
  it. I thought, oh, Bethenny Frankel.
• 1:55
  So I just plopped my phone up, filmed it and said, you know,
• 1:58
  Bethenny Frankel, you should try this.
• 2:00
  I think you'd like it. And the next morning I wake up
• 2:04
  and probably 3 or 400 people had tagged her in it.
• 2:09
  And so I was like, man. So about a day later, I get a
• 2:16
  she started following me and then she commented and said,
• 2:21
  send me the jalapenos and the chicken salad, I'll be the
• 2:23
  judge. And so so I did and she got, you
• 2:30
  know, I said a message that said send me your address.
• 2:33
  She sent me her address. And then I overnighted the
• 2:36
  backs, you know, the pimento cheese, the chicken salad, all
• 2:39
  the stuff. And never did I think a she
• 2:43
  would see the video, much less respond.
• 2:48
  And never did I think she would eat anything that some random
• 2:51
  person on TikTok mailed to her house, but she did.
• 2:56
  But I mean, it's not a cheap mail whenever you're air
• 2:59
  mailing. Stuff and all.
• 3:00
  That, you know, that's going through the extra length, but
• 3:03
  you know, she still probably had a second thought I would have.
• 3:07
  I wouldn't have eaten it so. But tape down nice and.
• 3:11
  All it was all wrapped and done. So it was I did not do the tape
• 3:16
  down. Just like to clarify that blue
• 3:18
  painters tape, that was the shipping people.
• 3:21
  That is not how it left No, no, no.
• 3:24
  That. That that is that I was like.
• 3:26
  Wouldn't that would bother? You.
• 3:28
  When I saw it on that video, it was like what you've got to get.
• 3:32
  It there and you don't want it to come out I I get and you know
• 3:36
  if you squeeze one of those Calvin it can yeah.
• 3:39
  That's how it. Works that's that's the way they
• 3:41
  work. But the result of that just kind
• 3:43
  of take a scan around here, Riley, look at look at the
• 3:47
  result of this video that went out and now here we are.
• 3:53
  So that explains how it all began.
• 3:56
  Now, where was the thought process on how you put this
• 3:59
  basket together? And because it's a very nice
• 4:03
  basket and now has taken off to what you see here behind us.
• 4:07
  Well, when I knew I was shipping her product, I, the designer in
• 4:11
  me, wanted it to be aesthetically pleasing.
• 4:16
  I didn't want to look like some Hick from the South, right?
• 4:18
  So that's why we added, I got a basket, I lined it with a French
• 4:24
  linen from Custom Linens, and then we put the products, the
• 4:28
  Lafitte's and the Calvins and all that.
• 4:30
  And so I just thought, oh, this will be nice.
• 4:33
  And it was. She liked it, she liked the
• 4:35
  presentation. So from there she posted that
• 4:39
  video and then I think she posted maybe three more calling
• 4:42
  out Calvin's Calvins. And then from there my I
• 4:47
  probably gained, I don't know, 12,000 followers in about two.
• 4:51
  Days I was going to ask that because I know that it anytime
• 4:54
  I've had we've had a couple of videos that pop up and every
• 4:57
  time that happens you gain a bunch of followers.
• 4:59
  But yeah, but how crazy is that? So that is, so that's where the
• 5:06
  500 messages, 1000 messages, Where can I get this?
• 5:10
  Where can I get this? Do you ship?
• 5:11
  Do you ship? Do you ship?
• 5:13
  And so, so I did all this. I know Calvin and Brandon, but
• 5:18
  they were not, they didn't know this was going on.
• 5:22
  And I ended up telling Brandon and he's like, what?
• 5:25
  You know. And so then their phone blew up,
• 5:28
  their emails. I mean people from Italy,
• 5:31
  Greece, like wow, can we get this chickens?
• 5:34
  Up, Holy cow. And so Calvin was like, I'm, I'm
• 5:38
  not fooling with that because it's, I'm too busy, you know,
• 5:40
  running a store. Right.
• 5:42
  Which I also run a business, but I said, oh, I think I'd like to
• 5:45
  add that on my plate. Yeah, sure, why not?
• 5:48
  But I had so many people asking for it and I thought, well,
• 5:50
  we'll, we'll give it a shot and see.
• 5:52
  So good to hear. We.
• 5:53
  Here we are. So this, this all happened as
• 5:57
  we're recording this. What day is it?
• 5:59
  It's the 24th, July 24th. This all happened what about two
• 6:02
  weeks ago? Yeah.
• 6:04
  The the the boom. Yeah, probably about 10 days ago
• 6:06
  or something. Has it been continuously
• 6:08
  building or have we started to come down or is it still just
• 6:12
  going? On.
• 6:12
  It's still going, yeah. It's still going.
• 6:14
  It's still going. It's still going and even a
• 6:19
  Calvin's they, you know, the, the few days after they thought,
• 6:24
  yeah, we didn't think 10 days later or 15 days later that it's
• 6:29
  still, I mean, the, the Lafitte's Peppers.
• 6:33
  I mean, Calvin was like, I he's having to get like 10 cases a
• 6:37
  day. Wow.
• 6:38
  And then I have people tagging me that I don't know, in videos
• 6:44
  with all these products, just try and they're like, look.
• 6:49
  And they're like, look, I got the bundle.
• 6:51
  And the guys over at the mailbag said that people are coming in
• 6:55
  shipping what they call the Shane's bundle because that's
• 6:58
  what I named these just because I was like Shane's bundle.
• 7:02
  Why not? And Calvin said people come in
• 7:04
  and they're like, I want to, I like to purchase the Shane's
• 7:06
  bundle and, and Calvin's like I don't sell a Shane's.
• 7:09
  Right over here, grab it and then they get that Lafitte and.
• 7:12
  Then that's it. There's your Shane's.
• 7:14
  There's. Your Shane.
• 7:14
  'S bundle cheaper this way. Yeah.
• 7:18
  So yeah, it's been crazy. Unbelievable.
• 7:20
  Could you have ever thought that you start you would start a
• 7:23
  trend with chicken salad? Because I've have I have a
• 7:27
  friend of mine that lives in North Carolina shout out Katie.
• 7:31
  She texted me this morning and I was telling her that we were
• 7:35
  coming over here to do this. She went, I saw that I went what
• 7:40
  she's like, I love chicken salad.
• 7:42
  You don't understand. Like I was like, wow, this is
• 7:45
  really resonated with the female demographic.
• 7:47
  It really has. It really has attest.
• 7:49
  To that unbelievable. I know unbelievable.
• 7:52
  It's crazy. And so the orders that we're
• 7:55
  shipping out, we, we, we did all the labels so we could see where
• 8:00
  every I was. Here's where this was going.
• 8:03
  Mostly, yeah, Yeah. Yeah, but we are shipping to
• 8:05
  over 22 states. Wow.
• 8:07
  Is that crazy? And where from?
• 8:09
  What's the farthest? Honolulu.
• 8:11
  What? New York, Oregon, a lot in
• 8:15
  Oklahoma. Funny enough, that's odd.
• 8:17
  A lot in Texas and a lot here in Louisiana, right?
• 8:21
  You could just drive you. Could just.
• 8:22
  Drive. Here, but hey.
• 8:26
  So it's really, it's all over. It's insane.
• 8:29
  I know it is insane but I saw and maybe it's because of the
• 8:34
  algorithm and all but I'm watching your videos but I'm
• 8:37
  starting to see more and more chicken salad videos.
• 8:39
  It's probably because I've watched one, but it's also some
• 8:43
  local people here that are starting to go around two
• 8:47
  different places. Yeah, in Louisiana.
• 8:49
  And check out chicken salad. I find that interesting.
• 8:52
  You've totally just started a chicken.
• 8:54
  Salad tree, I know. And I'm a BBQ guy, but I I'm
• 8:58
  going to dabble over here with you, I mean.
• 9:00
  The funny thing is I'm an extremely picky eater so the
• 9:03
  fact that I have any kind of like advice on.
• 9:08
  That's amazing. Yes, that's how it works.
• 9:11
  So I'm like, all right, I'm a real eater.
• 9:13
  Like I, you know, I just want plain old stuff.
• 9:16
  Well, I've seen you do the the pimento cheese, which I'm
• 9:19
  looking forward to, and you do it with Wickles Pickles.
• 9:23
  I've seen you do. Something I did it with Wickles
• 9:25
  Pickles, but I will tell you also the Lafitte's, the guys
• 9:29
  that make the jalapenos. Yeah, they make this sweet
• 9:31
  pickle and it's like a wickle. It's not as hot, but that's it's
• 9:37
  super good on that. I'm sold.
• 9:39
  I'm. Sold on that Renee is who
• 9:40
  brought me brought us into the Wickles Pickles family and when
• 9:45
  we make our homemade chicken salad now that's.
• 9:48
  What you put on, Yeah. That's what we use.
• 9:50
  But it's good. But at Renee's, I got to try the
• 9:53
  I hadn't had the Lafitte's candied jalapenos before.
• 9:57
  Oh, that's the truth. I mean, it is the truth.
• 10:00
  It kicked it up a whole other notch, right?
• 10:02
  Sweet. But it wasn't overbearing.
• 10:05
  I don't know. I can't explain.
• 10:06
  It's just. Really.
• 10:07
  You know what else I do with those is I'll make pulled pork
• 10:10
  nachos. Oh, with.
• 10:12
  That those jalapenos on top. Barbecue tip.
• 10:16
  There it is. There's another use, right use.
• 10:19
  I love that. That's right.
• 10:20
  I love that. Well, dude, let's take a look
• 10:23
  around your shop and then let's head to Calvin's.
• 10:25
  That's good. Let's go see what they're up to
• 10:27
  today. So we're shopping now.
• 10:30
  We've got to load this whole thing back up because they got
• 10:33
  more to ship out. There's where the the chicken
• 10:38
  salad, it's unbelievable. We did that.
• 10:42
  I had that cut out from that stress.
• 10:45
  And so I was like, oh, I think we're going to put this by the
• 10:47
  chicken salad. Of course you are.
• 10:48
  I've had more people send me pictures with this thing.
• 10:51
  It's crazy. That is fan.
• 10:55
  Yeah, so here's all the chicken salad, the pimento cheese.
• 10:59
  I mean, it's insane. It's Calvin's daughter.
• 11:03
  Yeah, tell me a little bit about it.
• 11:05
  It's his daughter. His daughter makes it.
• 11:07
  It is unbelievable. Kaylin's promotion, Yeah.
• 11:11
  Man, that looks like I will be. I'm gonna be getting several of
• 11:15
  these. Good.
• 11:16
  Yeah. And then here's the Lafites and
• 11:18
  then these are the sweet Pickles, OK, They're Cajun.
• 11:21
  So there's they're not like a sweet pickle, right, Right,
• 11:26
  right. You know, it's like a kind of
• 11:27
  like a wiggle a little bit, but. Sweet little bite.
• 11:30
  Yeah. So it's good.
• 11:32
  And they said they had plenty of chicken salad, which is amazing.
• 11:35
  I love. It I would even put the cabbage
• 11:40
  cheese in there. Unbelievable.
• 11:44
  What else do you think? Pears really, really well with
• 11:48
  chicken salad. I know that you send the wheat
• 11:50
  bins crisps. I mean, what doesn't go with?
• 11:54
  Chicken at all? Really.
• 11:55
  I mean like everything. And I can tell you one thing
• 11:58
  that we're planning on doing is we're going to put it out there
• 12:02
  to have everyone, because I know people do different things with
• 12:06
  chicken salad. So we were going to put it out
• 12:08
  there and have everyone submit their favorite Calvin's Chicken
• 12:14
  Salad recipes. OK.
• 12:15
  Yeah, that's. Brilliant.
• 12:16
  And get those in and then maybe select and do a contest and then
• 12:20
  maybe even put together like a quick book, so.
• 12:24
  I think that's brilliant. That may be what?
• 12:26
  We're the chicken salad saga. Is really just.
• 12:28
  Beginning Oh yeah, it's chapter one, baby.
• 12:32
  That's it. Chapter one.
• 12:33
  I want to jump in it too and be a part of it because.
• 12:35
  It's fun. I did one thing I saw in one of
• 12:40
  your videos. You made a video asking about
• 12:42
  the crazy plain lady. Yes.
• 12:45
  I've got info on. This.
• 12:46
  What is it? So she follows me on Twitter, if
• 12:50
  that's really her, if that's really Tiffany Gomez.
• 12:54
  But supposedly she's coming on our show soon.
• 12:58
  You got to call me. I got to be.
• 13:00
  I got to be there. I got to be there.
• 13:02
  There you go. I can tell you I was obsessed.
• 13:05
  Were you? Yeah.
• 13:06
  Yeah, me too, I think. Everybody was obsessed and I
• 13:09
  never, I never thought she was crazy.
• 13:11
  I was just like, something's up. So I, I something was up.
• 13:16
  And so I think for sure. Yes, I think there were a lot of
• 13:20
  things and I don't think we'll get to the bottom of it because
• 13:22
  the interviews and stuff that I've seen with her, she's not
• 13:25
  going to talk. No, our friend, my friends on
• 13:28
  the show, they think that, you know, maybe she had an Ambien or
• 13:31
  something and then, you know, just kind of lost it or
• 13:35
  whatever. I think she saw something else.
• 13:37
  She used to look at something like that and have not seen.
• 13:41
  That was intense and I watched that video 500.
• 13:43
  Times at least. Me too.
• 13:45
  Me too. So she's supposed to be coming
• 13:47
  on. OK, Tiffany.
• 13:48
  Tiffany. Tiffany shout out.
• 13:50
  There you go. I'm on your team.
• 13:52
  Shane wants you on Let's do this.