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Brand Engineer Dr Ashish Kaul on reimagining business through Indian stories with Folklore India
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This episode of the MEDIACAST Podcast from Mediabrief.com features Dr Ashish Kaul, Co-Founder and Chief Business Officer of Folklore Entertainment India. Ashish is a strategic thinker, brand engineer and a respected author and communications professional, and is in conversation with Pavan R Chawla, Founder-Editor of Mediabrief.com.
Ashish explores the urgent need for brands to rise above the sameness in the marketplace. He argues that brands cannot be treated like instant noodles and warns that in today’s hyper-competitive environment, mediocrity is being normalized. Too many…
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