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#33 INSIDE GOING DIRECT: Capitalism in America vs Europe - Part 2

Jordan sits down with Reiss Jones to discuss capitalism in America vs Europe. This is the second of a 2-part conversation where we discuss the European system in detail. We unpack:

What values-led capitalism really means

Why reality is messy

Europe’s perfectionism vs. America’s “man in the arena” mentality

The gray areas in European business vs. U.S.

Why distribution, middlemen, and monopsonies keep costs high

How decentralization and going direct can break the cycle

How to align values with a startup’s incentive structure

Why European founders often move to the U.S. for scale

#capitalism…

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