Latest / The Pivot Podcast with Fexingo: How Businesses Change Direction and Survive Disruption
How John Deere Pivoted From Tractors to Data-Driven Farming
In this episode, Lucas and Luna explore how 180-year-old John Deere transformed from a traditional farm equipment manufacturer into a data analytics and precision agriculture leader. They break down the numbers behind Deere's shift: the billion-dollar technology services division, the decision to embed GPS and sensors into every new tractor, and the controversial move to limit farmers' ability to repair their own machines. Lucas argues Deere's pivot mirrors the journey of other industrial giants that had to become software companies to survive. Luna raises the competitive…
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