Is Wine BTG Broken? If So, Can It Be Fixed?
Adam, Joanna, and Zach discuss whether wineries should still consider by-the-glass placements as being vital for their success, especially as marketing or awareness-raising tools. Additionally: why has wine by-the-glass lost so much luster in restaurants, when it relatively recently used to be a huge part of the sales of many eateries. Has the mix of higher prices, smaller pours, and less recognizable or appealing offerings really turned an entire generation of diners off from glass pours? Please remember to subscribe to, rate, and review The VinePair Podcast on Apple Podcasts, Spotify, or…
The skinny
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