Korea to Brazil: Bridging the Cultural Divide in MedTech Business

Medical Device Global Market Access · Jan 16, 2026 · 2m

This episode explores the critical cultural challenges Korean medical device companies face when entering the Brazilian market. We delve into why a transactional business approach often fails and highlight the paramount importance of relationship-building, patience, and understanding Brazil's unique business etiquette for a successful market entry. Key Questions - Why do fast-paced Korean business strategies often fail in the Brazilian market? - What is the single most important factor for a successful MedTech launch in Brazil? - How long should you realistically expect it to take to close a…