
E103: Data is a business problem, not just a marketing problem.
00:00 Introduction
06:21 Understanding Data Challenges in Mid-Market Companies
08:43 The Need for Data Consolidation
12:55 Building a Single Source of Truth
17:04 Managing Complexity in Multi-Channel Operations
25:25 When to Invest in Data Infrastructure
29:53 Off-the-Shelf Solutions for Smaller Businesses
35:50 The Cost-Benefit of Investing in Technology
39:36 Operational Mistakes and Their Costs
47:10 Precision in E-commerce Operations
49:15 Effective Team Meetings and Communication
54:00 Understanding and Utilizing Data
01:01:08 Hiring for Data Competence
01:16:33 The Future of Data and AI…
The skinny
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